Winter property market warms up as buyers and sellers come out to play
Buyer demand remains strong leading into busy Spring season
2 min
Traditional market trends were turned on their head this winter, with new data from PropTrack showing listings and sales in July were higher than last year and buyer enquiry remained strong. REA senior data analyst Karen Dellow said the market has been buoyant during the colder months, with sales in July 19 percent higher than last year and 16 percent higher than the five-year average.
“In contrast to 2022 and 2023, where sales dropped month-on-month from June to July, this year recorded a 10 percent uptick, which is highly unusual for this period,” Ms Dellow said. “Cities like Hobart, Brisbane, Adelaide, and regions like the ACT have experienced robust growth compared to last year, while Melbourne, Sydney, and Perth had moderate increases.”
Ms Dellow said the increase in sales was partly the result of an increase in listings, which is also unusual for winter given most people prefer to sell in Spring. In July, there were 12 percent more new listings on realestate.com.au than last year. Across the combined capital cities, there was a 14.4 percent increase while regional Australia saw a 7.9 percent uplift.
The hottest property market in the country, Perth, recorded the highest increase in new listings in July, up 16.5 percent. “Despite a significant housing shortage exacerbated by high demand, new listings are quickly snapped up, with total listings in Perth down by 20.2 percent compared to last year,” Ms Dellow said. “All other cities except Darwin had an increase in new listings in July and experienced year-on-year growth.”
Data also indicates continued strong buyer demand in Winter, with each listing on realestate.com.au attracting an average of 10 buyer enquiries in July, Ms Dellow said.
“This is equal to July 2023 and slightly higher than 2022. Given the increase in listings in July 2024, overall activity was higher. Adelaide and Brisbane lead in enquiries per listing, with 23 and 22 enquiries, respectively.”
Bucking the trend is Melbourne with eight buyer enquiries per listing in July, down 16 percent compared to 2023. “Despite increased listings in Melbourne, fewer buyers are in the market compared to other cities, as the city grapples with the highest property taxes in the country and a slower return in investors compared to the other states,” Ms Dellow said.
“A busy winter bodes well for the spring selling season … and with expectations of no further interest rate rises this year, buyers are likely to be out in force and remain active throughout the remainder of the year.”
Spring is typically the strongest selling season of the year in Australian real estate. CoreLogic data shows that over the past decade, new listings have increased by an average of 18.2 percent in Spring and sales have lifted by an average of 8.3 percent.
CoreLogic head of research, Eliza Owen, said: “Looking at spring of 2024, it is possible we could see demand come under pressure from a continuation of high interest rates, slowing economic conditions and low consumer sentiment, and sellers may struggle in two of the state capitals in particular.” Those two capital cities are Melbourne and Hobart, with Ms Owen describing them as fairly flat or falling markets at the moment. Conversely, Perth and Adelaide are particularly strong.
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Atlas Real Estate is reimagining how people connect with property, combining listings, market insights, local stories and lifestyle content in one destination for those buying, selling or simply exploring the market.
4 min
Property has always been about more than buying and selling. A home can represent a fresh start, a long-term investment, an architectural idea or a connection to a particular neighbourhood. Even when people are not planning a move, many still enjoy following the market, researching local areas and discovering the stories behind remarkable homes.
Atlas Real Estate is responding to that wider interest by creating more ways for people to engage with property. Bringing listings, market information, local perspectives and lifestyle stories together, Atlas offers a destination for anyone curious about homes and the communities surrounding them.
It reflects the reality that people approach real estate with different needs and motivations. One visitor might be actively searching for a new home, while another may want to understand recent results in their suburb. Others might be keeping an eye on changing market conditions, exploring an unfamiliar area or simply appreciating thoughtful architecture and premium residential design.
At atlas.com.au, those interests meet in one place. Visitors can browse properties for sale and recent results, while also exploring market insights, featured homes, local stories and introductions to the people behind Atlas. The result is an experience designed to remain relevant before, during and after a traditional property transaction.
“We’re reimagining real estate around how people actually engage with property today — bringing together market insight, exceptional homes, local perspective and lifestyle in a way that feels more relevant and useful,” says Michael Coombs, Director of Atlas Real Estate.
That approach recognises that an interest in property rarely begins on the day someone decides to buy or sell. A future buyer may spend months learning about suburbs, monitoring prices and refining their sense of what they want. A homeowner might follow nearby sales to understand the changing value and character of their area. An investor may be looking for broader market context, while a design enthusiast may be drawn to an exceptional renovation or a distinctive piece of architecture.
By accommodating those different forms of curiosity, Atlas aims to make engaging with real estate feel less transactional and more connected to everyday life. Property is shaped by its surroundings: the streets, businesses, landscapes and people that give a place its identity. Understanding a home therefore means looking beyond its floor plan or sales history to consider the lifestyle and community that come with it.
This broader perspective also gives local stories a meaningful role. Suburbs are constantly evolving, influenced by new businesses, changing demographics, design trends and the people who choose to make them home. Content that explores these forces can help readers build a richer understanding of an area, whether they are preparing to move there or simply want to stay informed about their own neighbourhood.
The same is true of market information. Sales results and property data are most useful when they are accessible and supported by context. Bringing recent results together with insights and local knowledge can help people follow the market on their own terms, without suggesting that every visit must lead immediately to a transaction.
For Atlas, this thinking forms part of “Real Estate, Reimagined”, its broader brand campaign focused on using brand, creativity and technology to deliver a more relevant, useful and human real estate experience. Rather than treating technology as an end in itself, the emphasis is on how it can make property easier and more engaging to explore.
That human focus matters because real estate decisions are often closely tied to significant moments in people’s lives. A move may be connected to a growing family, a new job, a change in lifestyle or a long-held ambition. Even outside those milestones, homes and neighbourhoods remain a source of interest because they reflect how people live and how communities develop.
Atlas’s approach makes room for both the practical and aspirational sides of that interest. Readers can seek out information with a clear goal in mind or browse simply because a property, place or story captures their attention. In either case, they can move easily between homes, results, market perspectives and local inspiration.
The ambition is not to redefine why people care about property, but to reflect the many reasons they already do. By combining useful information with engaging editorial content, Atlas is creating a place for buyers, sellers, homeowners, investors and the property-curious alike.
Whatever brings you to property, discover more at atlas.com.au
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