One of the largest names in the ski world is taking steps to make the industry more sustainable.
“The outdoors is our business,” says Kate Wilson, vice president of environmental and social responsibility at Vail Resorts.
Vail Resorts, a mountain resort company with a network of 41 ski resorts across four countries, set out to make a major commitment to their sustainability efforts in 2017. The intent was to achieve a net-zero operating footprint by 2030. This “Commitment to Zero” includes the ambitious goal of zero net emissions, zero waste to landfill, and zero net operating impact on forests and habitat.
“On day one, we didn’t have the road maps and plans on how we were going to get there, but we’ve since built those,” Wilson says. “And we’ve brought others in the industry with us.”
Just six years later, Vail Resorts is ahead of schedule to reach its emissions goals and on track to achieve the zero net operating footprint by 2030. The company reached 100% renewable electricity for the second year and hit its 2030 energy-efficiency target early.
Offsets are another way Vail Resorts is supporting sustainability. They have reforested over 200 acres of land since 2017 and support wind farms across the country. Plum Creek is a large-scale wind farm enabled by Vail Resorts. In its 2023 fiscal year, it produced 350,177 megawatt hours of renewable electricity, equivalent to the electricity needed to power 48,286 homes for one year.
“Sustainability and the way it is integrated into our business and operationalised with every decision that we make is something I’m really proud of,” Wilson says. “We’re not just thinking about how we, as a resort, can make an impact on climate change but how we can use our voice across our resorts, our industry, and beyond.”
Commitment to Zero gives the Vail Resorts properties one central sustainability focus. With one common goal, the company can lean into and take advantage of their enterprise network.
“At every resort we’re sharing lessons learned: ‘We did this thing in Whistler, we should do it in Park City,’” Wilson says. “That’s the power of the network and coming together to say, ‘what can we do that’s bigger than each of our resorts?’”
To further that goal of sharing lessons and ideas, Vail Resorts spearheaded The Mountain Collaborative for Climate Action in 2019. Now with over 76 resorts in the collaborative, the group works together on innovative solutions to help spread sustainability across the ski industry. Vail Resorts also partners with the National Ski Areas Association on quarterly meetings to discuss items related to green initiatives and share its experiences with an even larger group.
“There are smaller resorts that don’t have sustainability resources. We can share lessons learned, come up with solutions where we tell them, for example, how we recycle our nitrile gloves and turn them into pellets that become playgrounds,” explains Wilson. “We don’t need to own these things we want to share with others so they can take action, too.”
Developing innovative solutions for recycling and reducing landfill waste is a key part of this sustainability strategy. Initiatives to collect and upcycle waste can be easily replicated at multiple resorts. A project to collect and recycle soft plastics into decking is being piloted at various properties across the Vail Resorts mountains.
Other innovative solutions Vail Resorts has implemented include the ski industry’s only gondola-based waste removal system, a custom-designed recycling center at Vail Mountain, and a resource-efficient snowmaking system.
Vail Resorts also leans on strategic partners to assist with their green efforts. The company worked with PepsiCo, their on-mountain beverage partner, to develop a program to upcycle candy and snack wrappers into furniture and terrain park features. There’s now a Mountain Dew wallride in the terrain park at Breckenridge crafted from recycled bottles and snack packaging materials.
The company also joined together with Helly Hansen to turn old ski resort work uniforms into tote bags and ski patrol backpacks. The products were sold on behalf of their EpicPromise Employee Foundation, which provides hardship and education grants to teammates.
The employee foundation is one way Vail Resorts is expanding its efforts beyond environmental initiatives. The company has a large youth access program and hosted more than 11,000 youths across 32 properties in the 2022-23 season, according to the resort.
“We really believe the future of the sport is inclusion. We care deeply about removing some of those barriers to have people try the sport for the first time,” Wilson says.
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At least for people who carry the APOE4 genetic variant, a juicy steak could keep the brain healthy.
Must even steak be politicised? The American Heart Association recently recommended eating more “plant-based” protein in a move to counter the Health and Human Services Department’s new guidelines calling for more red meat.
Few would argue that eating a Big Mac a day is good for you.
On the other hand, growing evidence, including a study last month in the Journal of the American Medical Association, suggests that eating more meat—particularly unprocessed red meat—can reduce the risk of Alzheimer’s in the quarter or so of people with a particular genetic predisposition.
The APOE4 gene variant is one of the biggest risk factors for Alzheimer’s.
You inherit one copy of the APOE gene from each parent. The most common variant is APOE3; the least is APOE2.
The latter carries a lower risk of Alzheimer’s, while the former is neutral. A quarter of people carry one copy of the APOE4 variant, and about 2% carry two.
APOE4 is more common among people with Northern European and African ancestry. In Europe the variant increases with latitude, and is present in as many as 27% of people in northern countries versus 4% in southern ones. God smiled on the Italians and Greeks.
For unknown reasons, the APOE4 variant increases the risk of Alzheimer’s far more for women than men.
Women’s risk multiplies roughly fourfold if they have one copy and tenfold if they have two. Men with a single copy show little if any higher risk, while those with two face four times the risk.
What makes APOE4 so pernicious? Scientists don’t know exactly, but the variant is also associated with higher cholesterol levels—even among thin people who eat healthily.
Scientists have found that cholesterol builds up in brain cells of APOE4 carriers, which can disrupt communications between neurons and generate amyloid plaque, an Alzheimer’s hallmark.
The Heart Association’s recommendation to eat less red meat may be sound advice for people with high cholesterol caused by indulgent diets.
But a diet high in red meat may be better for the brains of APOE4 carriers.
In the JAMA study, researchers at Sweden’s Karolinska Institute examined how diet, particularly meat consumption, affects dementia risk among seniors with the different APOE variants.
Higher consumption of meat, especially unprocessed red meat, was associated with significantly lower dementia risk for APOE4 carriers.
APOE4 carriers who consumed the most meat—the equivalent of 4.5 ounces a day—were no more likely to develop dementia than noncarriers. (
The study controlled for other variables that are known to affect Alzheimer’s risk including sex, age, physical activity, smoking, alcohol consumption and education.)
APOE4 carriers who ate the most unprocessed meat were at significantly lower risk of dying over the study’s 15-year period and had lower cholesterol than carriers who ate less. Go figure. Noncarriers, however, didn’tenjoy similar benefits from eating more red meat.
The study’s findings are consistent with two large U.K. studies.
One found that each additional 50 grams of red meat (equivalent to half a hamburger patty) that an APOE4 carrier consumed each day was associated with a 36% reduced risk of dementia.
The other found that older women who carried the APOE4 variant and consumed at least one serving a day of unprocessed red meat had a cognitive advantage over carriers who ate less than half a serving, and that this advantage was of roughly equal magnitude to the cognitive disadvantage observed among APOE4 carriers in general.
In all three studies, eating more red meat appeared to negate the increased genetic risk of APOE4.
Perhaps one reason men with the variant are at lower Alzheimer’s risk than women is that men eat more red meat.
These findings might cause chagrin to women who rag their husbands about ordering the rib-eye instead of the heart-healthy salmon.
But remember, the cognitive benefits of eating more red meat appear isolated to APOE4 carriers.
Nutrition is complicated, and categorical recommendations—other than perhaps to avoid nutritionally devoid foods—would best be avoided by governments and health bodies.
Readers can order an at-home test from any number of companies to screen for the APOE4 variant.
The Swedish researchers hypothesize that APOE4 carriers may be evolutionarily adapted to carnivorous diets, since the variant is believed to have emerged between one million and six million years ago during a “hypercarnivorous” period in human history.
The other two APOE variants originated more recently, during eras when humans ate more plants.
APOE4 carriers may absorb more nutrients from meat than plants, the researchers surmise. Vitamin B12—low levels have been associated with cognitive decline—isn’t naturally present in plant-based foods but is abundant in red meat.
Foods high in phytates (such as grains and beans) can interfere with absorption of zinc and iron (also high in red meat), which naturally declines with age. So maybe don’t chuck your steak yet.
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