‘The Devil Wears Prada’ Loft in Downtown Manhattan Listed for $8.5 Million

A New York City loft that was featured in “The Devil Wears Prada” hit the market last week for $8.95 million.

Fans of the 2006 movie, set in the fashion world, will recognize the apartment as the SoHo home of James Holt, played by Daniel Sunjata. There, during a party, Anne Hathaway’s character, Andy, meets love interest Christian Thompson, played by Simon Baker.

Located on Crosby Street in Downtown Manhattan, the real-life loft is located on the third floor of a nine-unit building. Built in 1900, the building was originally part of a department store before serving as a storage warehouse for several decades. In 1999, it was converted into a condo building, according to the listing with Jacques Foussard, Filipacchi and Jason Schuchman of Brown Harris Stevens. They weren’t available for comment.

The sellers are Sara and Marc Schiller, founders of the Apartment, a design concept store that’s also located on Crosby Street, according to the listing. They bought the loft in 2000, property records show, though Mansion Global couldn’t determine how much they paid.

The Schillers couldn’t immediately be reached for comment.

A 120-foot-long brick wall with arches stretches from the entryway to the home’s great room, where there are 13-foot ceilings, Corinthian columns and 10-foot-tall west-facing windows. The space has a fireplace and can accommodate multiple sitting areas as well as a dining table.

Off the great room is a custom-designed kitchen with high-end appliances and butcher block countertops.

The 3,600-square-foot home has two bedrooms and two-and-a-half bathrooms. The primary bedroom features a “one-of-a-kind” walk-in closet with “organic curves [that] were built to climb in order to reach the highest compartments,” according to the listing.

Leading Australian development manager Fortis has secured a landmark off-the-plan sale at Richmond Square, with high-profile hospitality entrepreneurs Bruce and Chyka Keebaugh purchasing a 550sqm penthouse residence in Carmine House, establishing a new price benchmark for apartment living in Richmond.

The purchase underscores the continued demand for premium, amenity-rich residences in Melbourne’s inner east.

The transaction marks a significant milestone for the $330 million mixed-use precinct, reinforcing buyer appetite for integrated, lifestyle-led developments.

Richmond Square comprises two residential offerings – Carmine House and Wiltshire House – alongside a 57-room boutique hotel, strata office space and a curated mix of retail and lifestyle operators.

As part of Carmine House, residents have access to hotel-style amenities and services, including concierge, housekeeping, dry cleaning and in-residence food and beverage delivery.

Best known for building The Big Group into one of Australia’s leading luxury hospitality and events businesses, the Keebaughs were drawn to the precinct’s integrated lifestyle offering and its proximity to Melbourne’s hospitality, cultural and sporting precincts, while remaining well connected to the Mornington Peninsula, where they spend much of their time.

As well, Chyka is well known to Australian audiences as one of the original stars of The Real Housewives of Melbourne, appearing across three seasons of the hit reality series.

Alongside her business ventures with Bruce, she has built a public profile as a lifestyle authority, authoring two books on home and entertaining, Chyka Home and Chyka Celebrate.

“We weren’t simply looking for a luxury apartment,: the couple said. “We were looking for a home that delivers an exceptional lifestyle every day. The combination of design, walkability, security and the broader precinct vision for the broader precinct immediately stood out.”

Jordan Winada, Head of Acquisitions (Commercial) Victoria at Fortis, said the result highlights evolving priorities at the top end of the market.

“This sale reinforces that premium buyers are prioritising the complete lifestyle experience,” says Winada.

“They’re increasingly looking beyond the apartment itself and assessing the quality of the surrounding neighbourhood as well.”

Sean Cussell, Director at Christie’s International Real Estate Victoria, who negotiated the transaction, said the result reflects the lack of comparable product at this level of the market.

“There’s simply no direct comparison for this in Richmond. It’s not just an apartment; it’s part of a fully integrated precinct combining residential, hotel, workplace and lifestyle amenity,” Cussell said.

“Buyers are increasingly assessing the broader offering, from amenity and walkability to service and convenience. Projects that deliver a complete lifestyle experience continue to outperform.”

The sale contributes to Fortis’ strong national performance, with the business recording more than $124 million in sales since March, the last three all record-breaking penthouse sales across the country, reflecting sustained momentum across its portfolio and continued appetite for premium, design-driven developments.

This follows Fortis’ recent record-breaking Ruby House penthouse sale in Sydney’s Double Bay, which set a new benchmark for apartment living in the suburb and underscores the strength of demand at the ultra-premium end of the market.

Richmond Square will announce its hospitality and lifestyle operators in the coming weeks as the project progresses towards completion this year.

‘The Devil Wears Prada’ Loft in Downtown Manhattan Listed for $8.5 Million

The SoHo pad was the used as the site of a party in the 2006 film.

Hospitality entrepreneurs Bruce and Chyka Keebaugh have set a new price benchmark for apartment living in Richmond with their purchase of a Carmine House penthouse.