‘The Devil Wears Prada’ Loft in Downtown Manhattan Listed for $8.5 Million
The SoHo pad was the used as the site of a party in the 2006 film.
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A New York City loft that was featured in “The Devil Wears Prada” hit the market last week for $8.95 million.
Fans of the 2006 movie, set in the fashion world, will recognize the apartment as the SoHo home of James Holt, played by Daniel Sunjata. There, during a party, Anne Hathaway’s character, Andy, meets love interest Christian Thompson, played by Simon Baker.
Located on Crosby Street in Downtown Manhattan, the real-life loft is located on the third floor of a nine-unit building. Built in 1900, the building was originally part of a department store before serving as a storage warehouse for several decades. In 1999, it was converted into a condo building, according to the listing with Jacques Foussard, Filipacchi and Jason Schuchman of Brown Harris Stevens. They weren’t available for comment.
The sellers are Sara and Marc Schiller, founders of the Apartment, a design concept store that’s also located on Crosby Street, according to the listing. They bought the loft in 2000, property records show, though Mansion Global couldn’t determine how much they paid.
The Schillers couldn’t immediately be reached for comment.
A 120-foot-long brick wall with arches stretches from the entryway to the home’s great room, where there are 13-foot ceilings, Corinthian columns and 10-foot-tall west-facing windows. The space has a fireplace and can accommodate multiple sitting areas as well as a dining table.
Off the great room is a custom-designed kitchen with high-end appliances and butcher block countertops.
The 3,600-square-foot home has two bedrooms and two-and-a-half bathrooms. The primary bedroom features a “one-of-a-kind” walk-in closet with “organic curves [that] were built to climb in order to reach the highest compartments,” according to the listing.
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Buyer demand, seller confidence and the First Home Guarantee Scheme are setting up a frantic spring, with activity likely to run through Christmas.
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The spring property market is shaping up as the most active in recent memory, according to property experts Two Red Shoes.
Mortgage brokers Rebecca Jarrett-Dalton and Brett Sutton point to a potent mix of pent-up buyer demand, robust seller confidence and the First Home Guarantee Scheme as catalysts for a sustained run.
“We’re seeing an unprecedented level of activity, with high auction numbers already a clear indicator of the market’s trajectory,” said Sutton. “Last week, Sydney saw its second-highest number of auctions for the year. This kind of volume, even before the new First Home Guarantee Scheme (FHGS) changes take effect, signals a powerful market run.”
Rebecca Jarrett-Dalton added a note of caution. “While inquiries are at an all-time high, the big question is whether we will have enough stock to meet this demand. The market is incredibly hot, and this could lead to a highly competitive environment for buyers, with many homes selling for hundreds of thousands above their reserve.”
“With listings not keeping pace with buyer demand, buyers are needing to compromise faster and bid harder.”
Two Red Shoes identifies several spring trends. The First Home Guarantee Scheme is expected to unlock a wave of first-time buyers by enabling eligible purchasers to enter with deposits as low as 5 per cent. The firm notes this supports entry and reduces rent leakage, but it is a demand-side fix that risks pushing prices higher around the relevant caps.
Buyer behaviour is shifting toward flexibility. With competition intense, purchasers are prioritising what they can afford over ideal suburb or land size. Two Red Shoes expects the common first-home target price to rise to between $1 and $1.2 million over the next six months.
Affordable corridors are drawing attention. The team highlights Hawkesbury, Claremont Meadows and growth areas such as Austral, with Glenbrook in the Lower Blue Mountains posting standout results. Preliminary Sydney auction clearance rates are holding above 70 per cent despite increased listings, underscoring the depth of demand.
The heat is not without friction. Reports of gazumping have risen, including instances where contract statements were withheld while agents continued to receive offers, reflecting the pressure on buyers in fast-moving campaigns.
Rates are steady, yet some banks are quietly trimming variable and fixed products. Many borrowers are maintaining higher repayments to accelerate principal reduction. “We’re also seeing a strong trend in rent-vesting, where owner-occupiers are investing in a property with the eventual goal of moving into it,” said Jarrett-Dalton.
“This is a smart strategy for safeguarding one’s future in this competitive market, where all signs point to an exceptionally busy and action-packed season.”
Two Red Shoes expects momentum to carry through the holiday period and into the new year, with competition remaining elevated while stock lags demand.
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