Inside the Summer Surge Powering Australia’s Holiday Home Markets
Summer continues to be prime time for Australia’s lifestyle markets, with Byron Bay and the Gold Coast recording headline sales right through Xmas.
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Summer is truly the time in the sun for Australia’s holiday destinations.
An embarrassment of riches floods into town from the capitals, many arriving with the idea of securing a holiday home.
That means real estate markets run right through Christmas and New Year, in stark contrast to capitals like Sydney and Melbourne which largely shut down until after the school holidays post–Australia Day.
Some secured their purchases, or sales, in time for the Christmas holidays.
Take The Block judge Darren Palmer and his cosmetics expert husband, Olivier Duvillard.
They bought an original beach shack near Belongil Beach in Byron Bay for $4.2 million, after selling their former Suffolk Park retreat, Pompano House, for $2.6 million.
Sydney-based Cricketer Nic Maddinson secured himself a getaway in time for Christmas, spending $1.88 million on a four-bedroom home in Coorabell.
One of Chemist Warehouse’s largest shareholders, and managing director of its QLD and NSW operations, Brett Clark, and wife Maria paid $27.5 million for Copperstone, the luxury Bangalow retreat of Oroton heir Tom Lane and wife Emma, in July.
Closer to Christmas, they expanded the already 19-hectare holding by spending $3.5 million for the vacant 24-hectare block next door.
Still in Bangalow, Susan Fashion Group founder Naomi Milgrom sold one of her Byron region holdings.
She offloaded a “Tuscan-style villa” for $4.9 million. Milgrom, who owns three adjoining properties on the dress-circle Lighthouse Road opposite Clarkes Beach in the heart of Byron, paid $3 million for the three-bedroom home on 2.4 hectares in 2017.
Fellow Melbourne-based best-selling author and podcaster Hugh Van Cuylenburg was also in a selling mood.
He sold his Bangalow retreat for $7.5 million. The founder of The Resilience Project took a hit on the 1905 original cottage, which had been architecturally upgraded into an ultra-modern home, having bought it less than two years ago for $8 million.
Closer to town, retired professional surfer Owen Wright sold one of his new development houses for $6 million just days before Christmas.
The Daniels Street home, with four bedrooms and a mineral pool, is one of four homes developed by Wright, who is keeping one of them. The buildings were completed at the start of December.
It was the same story for sellers Peter Ostick and his wife Ida Almasi, founders of Soma wellness spa, better known as the main filming location for Nicole Kidman’s Nine Perfect Strangers.
They nabbed a buyer for their five-bedroom Border Street home, which was reportedly asking around $20 million, after just six weeks on the market shortly before Christmas.
The couple sold the aforementioned Soma wellness spa this year in Ewingsdale, in the Byron hinterland, to Lorna Clarkson, founder of activewear giant Lorna Jane, for just shy of $11 million.
The Gold Coast, another one of Australia’s most popular holiday destinations, saw the same energy levels heading into the Christmas period.
An apartment in Dune Main Beach, the beachfront new development by Andrews Projects, sold for $6.8 million just before Christmas.
The full-floor, three-bedroom unit sits on the third level of the building that has a who’s who of Melbourne-based owners including former JB Hi-Fi owners Richard and Alison Bouris and a business entity with the directors tied to retail billionaire Solomon Lew.
Former AFL legend Buddy Franklin and wife Jesinta secured a buyer for Villa Casa, their Mediterranean-inspired Reedy Creek estate.
They sold the five-bedroom, 2021-built home for $10.5 million, three years after they bought it for $8.75 million, such has been the boom in the local real estate market post-COVID and in the lead up to the 2032 Brisbane Summer Olympics.
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Australia’s wealthy class is expanding fast, and Knight Frank says that a surge in billionaires is reshaping the nation’s luxury property market.
3 min
Australia’s luxury property market is being quietly reshaped by one of the most significant wealth expansions in the world.
According to Knight Frank’s latest Wealth Report, the country’s billionaire population is set to grow by 77 per cent over the next five years, rising from 48 to 85 individuals.
That surge sits within a broader wave of wealth creation. Ultra-high-net-worth individuals, those with more than US$30 million, are forecast to increase by nearly 60 per cent to over 26,000 Australians by 2031.
Globally, the pace is accelerating. The report reveals that 89 new ultra-wealthy individuals are created every day, a figure that underscores a structural shift in capital formation rather than a cyclical upswing.
For luxury property markets, this is not just a headline number. It is a demand driver.
Australia’s wealth story is increasingly underpinned by diversification across resources, finance, technology and services, creating a depth of private capital that is both mobile and strategic.
And mobility is key. The ultra-wealthy are no longer tied to a single market. Instead, they are operating across multiple global hubs, maintaining footholds in cities like London, New York and Singapore, while using Australia as a stable base.
In this environment, real estate becomes less about shelter and more about positioning. Trophy assets remain desirable, but capital is increasingly being deployed across the full risk spectrum, from long-term holds to value-add opportunities. For Australia, the implications are clear. As wealth expands, so too does the expectation of product, and the locations that can attract it.
The billionaire effect
While property remains central to wealth preservation, the latest data shows that capital is increasingly spreading across luxury asset classes, albeit with a more disciplined approach.
Knight Frank’s Luxury Investment Index recorded a modest 0.4 per cent decline in 2025, signalling a stabilisation phase after several years of correction.
But beneath that headline number is a more telling shift. Collectors are moving away from speculative buying and toward assets defined by rarity, provenance and cultural significance.
Impressionist art led the market, rising 13.6 per cent, buoyed by landmark sales including a US$236 million Klimt painting. Watches also performed strongly, up 5.1 per cent, driven by continued demand for brands like Patek Philippe and Rolex.
At the same time, more volatile categories have corrected. Whisky values fell 10.9 per cent, while parts of the fine wine market have softened following pandemic-era highs.
Perhaps the most notable trend is behavioural. Younger investors are entering the market through fractional ownership platforms, gaining exposure to high-value assets that were once out of reach.
For property, the parallels are clear. The same focus on scarcity, narrative and long-term value is increasingly shaping buying decisions at the top end of the residential market.
Global wealth
The growth in billionaires is not just increasing demand, it is changing where that demand is directed.
In Australia, Brisbane has emerged as one of a handful of global cities experiencing rapid change in its luxury positioning. The city’s transformation is being driven by infrastructure investment and the 2032 Olympics, with top-end apartment prices rising from around US$6 million to more than US$10 million in just 12 months.
Luxury price growth has remained steady, with Brisbane rising 2.1 per cent in 2025, while the Gold Coast recorded 2.8 per cent.
At the same time, buying power is tightening. US$1 million now buys 5 per cent less in Brisbane than it did five years ago, reflecting the upward pressure on prime markets.
The trend is not confined to capital cities. Regional lifestyle markets are also capturing attention. Geelong’s waterfront has been identified as one of the world’s hottest luxury residential markets, driven by a combination of coastal amenity, infrastructure and relative value.
In these markets, pricing is no longer the sole driver. Lifestyle, accessibility and long-term growth are increasingly shaping buyer decisions, particularly among globally mobile wealth.
Alternative luxury assets
Beyond residential property, high-net-worth individuals are continuing to diversify into alternative assets that combine lifestyle and investment potential.
One of the most compelling examples is vineyard investment. Knight Frank’s Global Vineyard Index highlights the Barossa Valley as one of the best-value wine regions globally, where US$1 million can secure more than 18 hectares of land.
Despite a 10 per cent decline in land values over the past year, the broader outlook remains positive, particularly as the global wine industry shifts toward premiumisation.
This “trading up” trend is seeing consumers favour higher-quality, provenance-driven wines over mass-market products, reinforcing the long-term appeal of established regions like the Barossa and Eden Valleys.
For investors, the appeal lies in the intersection of lifestyle and capital preservation. Vineyard assets offer not only production potential, but also a narrative — something increasingly valued in a market where experience and authenticity carry weight.
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