Why furniture from this 100-year-old design firm is still a good investment
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Why furniture from this 100-year-old design firm is still a good investment

There’s hardly an office or a home that has not been touched by the Herman Miller design legacy

By Robyn Willis
Mon, May 22, 2023 10:57amGrey Clock 5 min

If there’s a lesson to be learnt from working from home, it’s that the benefits of the ergonomic chair are real. And we have a man called Bill Stumpf to thank. A key designer with iconic American furniture manufacturer Herman Miller, he joined in the early 1970s tasked with designing furniture for the modern office. 

The chairs Stumpf designed, including the Aeron – the office chair by which all others are now judged – join a long line of exemplar designs from Herman Miller, which celebrates its centenary this year.

Founded in 1923 when DJ De Pree bought the Star Furniture company and renamed it in honour of his father in law, Herman Miller started to hit its stride as a business in the 1940s when De Pree found himself in need of a new design lead. 

The Herman Miller design team, including George Nelson (centre) and Ray and Charles Eames (far right)

In 1945, he hired the up-and-coming designer George Nelson who released the platform bench in 1946. A year later Nelson helped De Pree recruit Charles and Ray Eames following the exhibition of their groundbreaking moulded plywood furniture. 

The Platform Bench, designed by George Nelson for Herman Miller

By the early 1950s, the Eames’ research into new materials like fibreglass culminated in the release of the world’s first moulded fibreglass chairs, the popular shell chair still in demand today.

After the success of his platform bench, Nelson went on to design the Marshmallow lounge, as well as his perennially popular range of lights, including the Bubble, Cigar and Saucer pendants.

George Nelson’s Marshmallow Sofa, released in 1956

Subsequent designs to hit the market included the Eames Hang it All, with its distinctive ball-shaped hooks, and, perhaps the best known of Herman Miller’s chairs, the Eames lounge chair and ottoman, which took its inspiration from a baseball catcher’s mitt. An instant classic, the chair is now in the permanent collection at New York’s Museum of Modern Art. 

Frank Di Giorgio, director at Living Edge, which is the main distributor of Herman Miller furniture in Australia, is the proud owner of an Eames lounge and ottoman, which is on display in the Sydney showroom.

“I bought it in the 70s and it’s one of the most comfortable chairs, although no one’s really allowed to sit in it now because it’s on show,” Di Giorgio says. “It’s a design that gets better with time.”

The Eames lounge and ottoman has an enduring appeal. It is teamed here with George Nelson lights from the Herman Miller range, available from Living Edge

 

As with all their designs, the lounge chair and ottoman was the result of years of research and design by Ray and Charles Eames. This approach to design is part of the company’s DNA. It is perhaps most evident in the ongoing development of their office furniture systems, initially developed by Nelson and Robert Propst, who joined in 1956. The pair worked together to create the Action Office system of freestanding units. Stumpf joined later, initially working under Propst.

Before the advent of Stumpf’s Ergon chair, released in 1976, there was little to no understanding of the idea of comfort in the quickly evolving world of the modern office.

Based on detailed research into the human body, the Ergon (short for ergonomic) became the blueprint by which all other office chairs were measured in terms of comfort as well as efficiency.

Stumpf later went on to design the hugely popular Aeron chair for Herman Miller in 1994, which has been copied or modified so often that its skeletal frame and stretched mesh body have become synonymous with office furniture and fitouts. 

Di Giorgio says the Aeron caused quite a stir when it was released.

“I remember when the Aeron came out and everyone wanted to know where the fabric was because the seat was made only of mesh,” he said. “Now every office chair has a mesh seat. It changed the perception of office chairs.” 

Given the sustained popularity of the Herman Miller range now, it’s hard to fathom that several designs, including the Hang It All, the Marshmallow sofa and Nelson platform bench were discontinued in the 1960s. However, they were among a slew of designs reissued in the 1990s as new audiences fell in love with their minimalist, mid century lines. Sadly, with the surge in popularity have come a tsunami of imposters. Di Giorgio says the replica pieces have little in common with the genuine article.

“It’s easy to create a silhouette without understanding what has gone into the product,” he says. “If people want authentic design, they need to understand the product and the trials and tribulations that go into that piece. 

“The pieces are not right if the materials are not right.” 

He says government legislation in Australia that allows copied designs to be sold as long as they are referred to as ‘replica’ still has a way to go to catch up with other areas of design.

“They don’t let people sell fake Gucci bags but they let (something similar) happen in furniture,” he says. “Even being able to call products by their name with ‘replica’ in front of it is problematic.”

However, he says as the appeal of the Herman Miller range endures, customers are becoming more educated about the design legacy. Indeed, thanks to the growing ‘work from home’ model, demand for a reliable, comfortable office chair is stronger than ever.

“Those new hybrid systems (of working) are not going away and people need to be supported at work and at home,” he says. “Ergonomics is just as important at home, and as we are allowing people to work from home, we need to make sure we support and set them up correctly at home and at work with desk chairs.”

While the upfront cost often puts pieces into the ‘investment’ category, it’s a ‘buy once, buy well’ model that Herman Miller and Living Edge extoll.

“Those chairs have a 12-year warranty because (Herman Miller) stand by their product,” Di Giorgio says. “The sustainability is taken into account as well – they recycle components at Herman Miller. 

“You’re still finding a lot of those chairs around.”

That kind of result speaks for itself. 



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The Euro-spec Urus SE will have a stated 37 miles of electric-only range, thanks to a 192-horsepower electric motor and a 25.9-kilowatt-hour battery, but that distance will probably be less in stricter U.S. federal testing. In electric mode, the SE can reach 81 miles per hour. With the 4-litre 620-horsepower twin-turbo V8 engine engaged, the picture is quite different. With 789 horsepower and 701 pound-feet of torque on tap, the SE—as big as it is—can reach 62 mph in 3.4 seconds and attain 193 mph. It’s marginally faster than the Urus S, but also slightly under the cutting-edge Urus Performante model. Lamborghini says the SE reduces emissions by 80% compared to a standard Urus.

Lamborghini’s Urus plans are a little complicated. The company’s order books are full through 2025, but after that it plans to ditch the S and Performante models and produce only the SE. That’s only for a year, however, because the all-electric Urus should arrive by 2029.

Lamborghini’s Federico Foschini with the Urus SE in New York.
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Thanks to the electric motor, the Urus SE offers all-wheel drive. The motor is situated inside the eight-speed automatic transmission, and it acts as a booster for the V8 but it can also drive the wheels on its own. The electric torque-vectoring system distributes power to the wheels that need it for improved cornering. The Urus SE has six driving modes, with variations that give a total of 11 performance options. There are carbon ceramic brakes front and rear.

To distinguish it, the Urus SE gets a new “floating” hood design and a new grille, headlights with matrix LED technology and a new lighting signature, and a redesigned bumper. There are more than 100 bodywork styling options, and 47 interior color combinations, with four embroidery types. The rear liftgate has also been restyled, with lights that connect the tail light clusters. The rear diffuser was redesigned to give 35% more downforce (compared to the Urus S) and keep the car on the road.

The Urus represents about 60% of U.S. Lamborghini sales, Foschini says, and in the early years 80% of buyers were new to the brand. Now it’s down to 70%because, as Foschini says, some happy Urus owners have upgraded to the Performante model. Lamborghini sold 3,000 cars last year in the U.S., where it has 44 dealers. Global sales were 10,112, the first time the marque went into five figures.

The average Urus buyer is 45 years old, though it’s 10 years younger in China and 10 years older in Japan. Only 10% are women, though that percentage is increasing.

“The customer base is widening, thanks to the broad appeal of the Urus—it’s a very usable car,” Foschini says. “The new buyers are successful in business, appreciate the technology, the performance, the unconventional design, and the fun-to-drive nature of the Urus.”

Maserati has two SUVs in its lineup, the Levante and the smaller Grecale. But Foschini says Lamborghini has no such plans. “A smaller SUV is not consistent with the positioning of our brand,” he says. “It’s not what we need in our portfolio now.”

It’s unclear exactly when Lamborghini will become an all-battery-electric brand. Foschini says that the Italian automaker is working with Volkswagen Group partner Porsche on e-fuel, synthetic and renewably made gasoline that could presumably extend the brand’s internal-combustion identity. But now, e-fuel is very expensive to make as it relies on wind power and captured carbon dioxide.

During Monterey Car Week in 2023, Lamborghini showed the Lanzador , a 2+2 electric concept car with high ground clearance that is headed for production. “This is the right electric vehicle for us,” Foschini says. “And the production version will look better than the concept.” The Lanzador, Lamborghini’s fourth model, should arrive in 2028.

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