Shaping Australia’s Next Generation of Luxury Developments
Abadeen Executive Chairman & Founder Justin Brown shares his insights on the resilience of Sydney’s ultra-luxury property market and the future of premium living.
3 min
Sydney’s ultra-luxury property market continues to move to its own rhythm.
Scarcity, lifestyle appeal and a new generation of high-net-worth buyers are reshaping how prestige projects are designed, marketed and sold.
We asked Abadeen’s Executive Chairman and Founder Justin Brown to unpack what’s driving demand, where he sees opportunity and how the definition of luxury living is changing.
Q: Sydney’s ultra-luxury property market has remained remarkably resilient. Why?
Supply is structurally tight, and the best sites are almost impossible to replicate. Planning is slow, construction costs are high, and true blue-chip land rarely changes hands. That keeps premium stock scarce.
Much of the demand at this level is from owner-occupiers, and their numbers are increasing exponentially. With long horizons, they help stabilise values through cycles.
As a developer, we manage release strategies carefully. Private placements and staged launches absorb volatility and protect pricing integrity. Sydney’s quality of life, stability, and the international desire to live here do the rest.
Q: Off-market transactions are a hallmark of prestige property sales. What advantages do they offer buyers and sellers?
Both channels have a role. On market provides full exposure, public benchmarking and visible competitive tension. It’s useful when we want to set a new reference price or showcase a precinct at scale.
Off-market delivers privacy, precision and control. There is a smaller pool of qualified buyers who set the tempo and negotiate the terms that actually matter.
It protects residents’ privacy, reduces disruption on site, and keeps the brand experience consistent. Buyers gain early access to irreplaceable products and the ability to tailor outcomes quietly.
For true trophy assets and pre-release allocations, I prefer off-market. We are able to customise and personalise the outcome.
Q: Luxury buyers expect more than location. What must-have features and amenities drive demand?
Views and villages is simplistic but precise. Long, protected outlooks, correct orientation, and a connected neighbourhood that offers vibrancy seven days a week.
Then privacy and a sense of arrival. Generous indoor–outdoor living, a primary kitchen plus a catering space for real entertaining, serious wellness facilities, secure multi-car garaging with EV infrastructure, and building services that feel five-star without fuss.
Technology should disappear into the experience and be reliable. Acoustic and thermal performance matter as much as marble. Designing homes is our craft. We obsess over those details because they determine how a home actually lives and breathes.
Q: Beyond Sydney, are there emerging luxury markets in Australia that high-net-worth investors should watch?
We have further expanded in Melbourne, Perth and Queensland. That is where we see sustained depth for the premium owner-occupier product in the right areas, targeting similar demographics to the Sydney market.
Think Melbourne’s inner bayside and east, Perth’s western suburbs and river precincts, and select Brisbane and Gold Coast locations where scarcity is real and community amenity is maturing.
Q: What has been your most remarkable sale, and what made it unique?
I have been fortunate over the last 30 years to be involved in Australia’s premium apartment revival from Bennelong, Hyde Park precinct and Barangaroo in Sydney, to HMAS in Melbourne, and the waterfront precincts of South-East Queensland and Perth, amounting to more than $200 million in property sales. We have also transacted a high proportion of development opportunities, up to $750 million.
Q: What is one piece of advice you always give high-net-worth buyers?
Choose the developer first. At this level, counterpart risk matters as much as postcode. Buy in the best village with the best views you can, but make your first filter the team delivering it: if you trust the people and the product, move early and buy with confidence.
This interview appeared in the Spring issue of Kanebridge Quarterly magazine. You can buy your copy here.
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A haven for hedge-fund titans and Hollywood grandees, Greenwich is one of the world’s most expensive residential enclaves, where eye-watering prices meet unapologetic grandeur.
The 7,145-square-foot apartment, with European-inspired interiors, hasn’t traded hands since it was built in 2008.
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A Denver condo that hit the market earlier this week for $16 million is now the Mile High City’s most expensive listing.
The new listing by far beats the next-priciest home for sale, a condo in a new development that was put on the market at the beginning of the year for about $9.79 million.
The city’s most expensive single-family home is asking just shy of $9 million—the metro area’s priciest single-family homes tend to be in the Cherry Hills Village suburb.
At 7,145 square feet, the newly listed unit is nearly double the size of the one in the new development and more on par with the size of some of Denver’s most expensive single-family homes.
It’s on the top floor of a seven-story mixed-use building that was built in 2008 in the Cherry Creek neighbourhood, one of the most affluent areas of the city.
The last time the three-bedroom apartment sold was before it was even completed, though it’s been owned under a few different LLCs and trusts.
The seller, who Mansion Global wasn’t able to identify, bought the condo from the developer in September 2007 for $4.047 million, records show.
The design of the interiors is European-inspired, with decorative columns, elaborate millwork and ornate built-ins.
Plus, there’s a mahogany-clad study, a formal dining room that seats up to 30 guests and views of mountains and Denver Country Club’s golf course.
A private terrace adds 1,230 square feet of outdoor living space and features a fireplace and a built-in barbecue, according to the listing with Josh Behr of LIV Sotheby’s International Realty.
A representative for Behr didn’t respond to a request for comment.
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