Australia in Global Top 10 for Ultra-Wealthy as Property Investment Grows
3 min
Australia has cemented its place among the world’s wealthiest nations, ranking ninth globally for individuals with more than US$10 million in assets, according to Knight Frank’s newly released The Wealth Report 2025.
The report found that 1.8% of the global US$10m+ population resides in Australia, with 42,789 high-net-worth individuals (HNWIs). This places Australia ahead of Hong Kong SAR (42,715 HNWIs), Italy (41,080), South Korea (39,210), and Taiwan (28,391). The United States leads the rankings, accounting for nearly 39% of the world’s ultra-wealthy.
Knight Frank Chief Economist Ben Burston noted that while Australia faced economic headwinds in 2024 due to higher interest rates, global wealth creation remained strong.
“While several major economies, including Australia, saw sluggish growth in 2024 as higher interest rates took a toll on household incomes, robust growth in the United States supported the global economy and underpinned ongoing wealth creation,” Burston said.
Future Growth: Australia’s Wealthy Set to Expand Further
The report predicts continued growth in Australia’s ultra-wealthy population, with Australasia’s US$10m+ segment expected to rise by 5.3% by 2028. The number of individuals worth US$100 million or more in the region is also projected to grow by 4.8%, from 1,918 in 2024 to 2,010 by 2028.
Globally, the number of HNWIs increased by 4.4% in 2024, reaching 2.34 million. The trend is expected to continue, with a projected rise of 6.9% by 2028.
Real Estate Investment a Key Priority for the Wealthy
Property remains a crucial asset class for the world’s wealthiest, with a survey of 150 family offices revealing a strong appetite for real estate investment.
In Australia, 31% of family offices surveyed plan to increase their real estate holdings over the next 18 months, compared to 44% globally. The top three real estate sectors of interest for Australian investors are:
- Industrial properties (42%)
- Data centres (21%)
- Infrastructure (18%)
This contrasts with global preferences, where the leading investment sectors are living spaces (14%), industrial/logistics (13%), and luxury residential (12%).
Knight Frank CEO James Patterson highlighted the ongoing demand for real estate among ultra-wealthy investors, despite recent downturns in commercial property markets.
“More than 30 per cent of respondents expect to increase their exposure to real estate over the next 18 months,” Patterson said. “It’s evident investors are increasingly conscious that they can now acquire assets at an attractive entry point off the back of the downturn and with strong prospects of cyclical recovery in the medium term.”
Luxury Real Estate: A Top Choice for the Next Generation
The report also explored investment trends among younger high-net-worth individuals. Knight Frank’s Next Generation Survey, a global study of 1,788 wealthy individuals aged 18 to 35, found that real estate topped the list of luxury assets they aspire to own.
John McGrath, CEO of McGrath Estate Agents, Knight Frank’s Australian partner, noted that younger generations are drawn to real estate for both lifestyle and investment reasons.
“The next generation desires luxury real estate from a lifestyle point of view, but they can also see the strength of this asset class as an investment with continuing price growth around the world delivering ongoing capital gains,” McGrath said.
He added that Australia’s undersupply of luxury properties, combined with high demand, will continue to drive price appreciation in the sector.
“Australia is a particularly desirable market for luxury real estate due to its plentiful lifestyle locations, as well as being on the doorstep of all the global powerhouse nations within the Asian region.”
Wealth and Real Estate: A Lasting Connection
The findings reinforce the long-standing link between wealth accumulation and real estate investment. Family offices globally continue to allocate significant portions of their portfolios to property, seeing it as a hedge against inflation and a means of long-term wealth preservation.
As Australia’s ultra-wealthy population grows, so too does the demand for strategic real estate investment, with industrial, data centres, and infrastructure emerging as the preferred sectors.
With global wealth set to rise further, the Australian property market remains a key destination for high-net-worth individuals looking to expand their portfolios and secure long-term returns.
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Hospitality entrepreneurs Bruce and Chyka Keebaugh have set a new price benchmark for apartment living in Richmond with their purchase of a Carmine House penthouse.
2 min
Leading Australian development manager Fortis has secured a landmark off-the-plan sale at Richmond Square, with high-profile hospitality entrepreneurs Bruce and Chyka Keebaugh purchasing a 550sqm penthouse residence in Carmine House, establishing a new price benchmark for apartment living in Richmond.
The purchase underscores the continued demand for premium, amenity-rich residences in Melbourne’s inner east.
The transaction marks a significant milestone for the $330 million mixed-use precinct, reinforcing buyer appetite for integrated, lifestyle-led developments.
Richmond Square comprises two residential offerings – Carmine House and Wiltshire House – alongside a 57-room boutique hotel, strata office space and a curated mix of retail and lifestyle operators.
As part of Carmine House, residents have access to hotel-style amenities and services, including concierge, housekeeping, dry cleaning and in-residence food and beverage delivery.
Best known for building The Big Group into one of Australia’s leading luxury hospitality and events businesses, the Keebaughs were drawn to the precinct’s integrated lifestyle offering and its proximity to Melbourne’s hospitality, cultural and sporting precincts, while remaining well connected to the Mornington Peninsula, where they spend much of their time.
As well, Chyka is well known to Australian audiences as one of the original stars of The Real Housewives of Melbourne, appearing across three seasons of the hit reality series.
Alongside her business ventures with Bruce, she has built a public profile as a lifestyle authority, authoring two books on home and entertaining, Chyka Home and Chyka Celebrate.
“We weren’t simply looking for a luxury apartment,: the couple said. “We were looking for a home that delivers an exceptional lifestyle every day. The combination of design, walkability, security and the broader precinct vision for the broader precinct immediately stood out.”
Jordan Winada, Head of Acquisitions (Commercial) Victoria at Fortis, said the result highlights evolving priorities at the top end of the market.
“This sale reinforces that premium buyers are prioritising the complete lifestyle experience,” says Winada.
“They’re increasingly looking beyond the apartment itself and assessing the quality of the surrounding neighbourhood as well.”
Sean Cussell, Director at Christie’s International Real Estate Victoria, who negotiated the transaction, said the result reflects the lack of comparable product at this level of the market.
“There’s simply no direct comparison for this in Richmond. It’s not just an apartment; it’s part of a fully integrated precinct combining residential, hotel, workplace and lifestyle amenity,” Cussell said.
“Buyers are increasingly assessing the broader offering, from amenity and walkability to service and convenience. Projects that deliver a complete lifestyle experience continue to outperform.”
The sale contributes to Fortis’ strong national performance, with the business recording more than $124 million in sales since March, the last three all record-breaking penthouse sales across the country, reflecting sustained momentum across its portfolio and continued appetite for premium, design-driven developments.
This follows Fortis’ recent record-breaking Ruby House penthouse sale in Sydney’s Double Bay, which set a new benchmark for apartment living in the suburb and underscores the strength of demand at the ultra-premium end of the market.
Richmond Square will announce its hospitality and lifestyle operators in the coming weeks as the project progresses towards completion this year.
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