BMW LAUNCHES NEUE KLASSE WITH GLOBAL DEBUT OF ELECTRIC iX3
Kanebridge News
Share Button

BMW LAUNCHES NEUE KLASSE WITH GLOBAL DEBUT OF ELECTRIC iX3

BMW has unveiled the Neue Klasse in Munich, marking its biggest investment to date and a new era of electrification, digitalisation and sustainable design.

By Jeni O'Dowd
Mon, Sep 8, 2025 11:24amGrey Clock 2 min

BMW has launched a new brand era with the global debut of its Neue Klasse in Munich, laying the foundation for the company’s future in electrification, digitalisation and circularity.

The Neue Klasse represents BMW’s largest-ever investment and applies not only to an all-new generation of vehicles arriving from late 2025 into 2026, but also to technologies, manufacturing processes and operations across the company’s value chain.

The name evokes the pivotal 1961 launch of the original Neue Klasse, which introduced the 1500 sedan and helped re-establish BMW as a global automotive force.

At the heart of the 2025 debut is the fully electric iX3 Sports Activity Vehicle, one of six models to be launched with Neue Klasse DNA over the next two years.

The iX3 integrates BMW’s latest electric drive system with a driving range of up to 805 kilometres (WLTP) and high-speed charging capability. Its design references BMW heritage with monolithic surfaces, precise lines and a new light signature.

Inside, the cabin is bright and expansive, showcasing innovations such as the Panoramic iDrive, which projects key information across the windscreen on a specially developed 43.3-inch surface.

Other features include a 17.9-inch Central Display in free-cut design, a floating instrument panel with backlit fabric, large window surfaces and a panoramic sunroof. Sustainability has been a core focus, with BMW citing a 42 per cent smaller carbon footprint in the supply chain compared with the previous model.

The iX3 also introduces new computing power, including the “Heart of Joy” system that manages the drive system to deliver greater efficiency and driving pleasure.

Oliver Zipse, Chairman of the Board of Management of BMW AG, said the Neue Klasse represents a landmark transformation for the brand.

“The Neue Klasse is our biggest future-focused project and marks a huge leap forward in terms of technologies, driving experience and design,” he said.

“Practically everything about it is new, yet it is also more BMW than ever. What started as a bold vision has now become reality: the BMW iX3 is the first Neue Klasse model to go into series production.”

Production of the iX3 will begin at BMW’s new plant in Debrecen, Hungary, later this year. Vehicles for the Australian market will enter production from March 2026, with local deliveries expected by mid-2026.

The first variant for Australia will be the BMW iX3 50 xDrive.



MOST POPULAR

Pure Amazon has begun journeys deep into Peru’s Pacaya-Samiria National Reserve, combining contemporary design, Indigenous craftsmanship and intimate wildlife encounters in one of the richest ecosystems on Earth.

Australia’s housing market defies forecasts as prices surge past pandemic-era benchmarks.

Related Stories
Lifestyle
Pure Amazon Sets Sail: A New Standard in Luxury River Cruising
By Staff Writer 06/11/2025
Lifestyle
Bell & Ross Takes Flight With High-Performance Timepieces
By Jeni O'Dowd 04/11/2025
Lifestyle
MAISON de SABRÉ TAKES PARIS: AUSTRALIA’S MODERN LUXURY BRAND ARRIVES AT LE BON MARCHÉ
By Jeni O'Dowd 03/11/2025
Pure Amazon Sets Sail: A New Standard in Luxury River Cruising

Pure Amazon has begun journeys deep into Peru’s Pacaya-Samiria National Reserve, combining contemporary design, Indigenous craftsmanship and intimate wildlife encounters in one of the richest ecosystems on Earth.

By Staff Writer
Thu, Nov 6, 2025 3 min

Pure Amazon, an A&K Sanctuary, has officially launched its voyages into the 21,000-square-kilometre Pacaya-Samiria National Reserve.

Designed for just 22 guests, the new vessel positions itself at the high end of wilderness travel, offering quiet, immersive, and attentive experiences with a one-to-one staff-to-guest ratio. The focus is on proximity to wildlife and landscape, without the crowds that have made parts of the Amazon feel like tourism has arrived before the welcome mat.

Where Architecture Meets the River

The design direction comes from Milan-based architect Adriana Granato, who has reimagined the boat’s interiors as part gallery, part observatory. Floor-to-ceiling windows frame rainforest scenes that shift hour to hour, and every space holds commissioned artworks by Peruvian artists.

The dining room’s centrepiece, Manto de Escamas de Paiche by Silvana Pestana, uses bronze and clay formations that mirror the scale patterns of the Amazon’s giant fish. Pestana’s works throughout the vessel reference environmental fragility, especially the scars left by illegal gold mining.

In each suite, hand-painted kené textiles by Shipibo-Konibo master artist Deysi Ramírez depict sacred geometry in natural dyes. Cushions by the BENEAI Collective feature 20 unique embroidered compositions, supporting Indigenous women artists and keeping traditional techniques alive in a meaningful, non-performative way.

Wildlife Without the Tame Script

Days on board are structured around early and late river expeditions led by naturalist guides. Guests may encounter pink river dolphins cutting through morning mist, three-toed sloths moving like they’re part of the slow cinema movement, and black caimans appearing at night like something from your childhood nightmares.

The prehistoric hoatzin appears along riverbanks, giant river otters hunt in packs, and scarlet macaws behave like the sky belongs to them. The arapaima — the same fish inspiring Pestana’s artwork — occasionally surfaces like an apparition.

Photo: Tom Griffiths

A Regional Culinary Lens

The culinary program is led by a team from Iquitos with deep knowledge of Amazonian produce.

Nightly five-course tasting menus lean into local ingredients rather than performing them. Expect dishes like caramelised plantain with river prawns, hearts of palm with passionfruit, and Peruvian chocolate paired with fruits that would be unpronounceable if you encountered them in a supermarket aisle.

A pisco-led bar menu incorporates regional botanicals, including coca leaf and dragon’s blood resin.

A Model of Conservation-First Tourism

Pure Amazon’s conservation approach goes beyond the familiar “offset and walk away” playbook. Through A&K Philanthropy, the vessel’s operations support Indigenous community-led economic initiatives, including sustainable fibre harvesting and honey production in partnership with Amanatari.

Guests also visit FORMABIAP, a bilingual teacher training program supporting cultural and language preservation across several Indigenous communities. Notably, the program enables young women to continue their education while remaining with their families — a rarity in remote regions.

Low-intensity lighting, heat pump technology, and automated systems reduce disturbance to the reserve’s nocturnal wildlife.

Photo: Tom Griffiths

The Experience Itself

Itineraries span three, four, or seven nights. Mornings often begin with quiet exploration along mirrorlike tributaries; afternoons allow for spa treatments or time on the open-air deck. Evenings shift into long dinners and soft-lit river watching as the rainforest begins its nightly soundtrack.

Granato describes the vessel as “a mysterious presence on the water,” its light calibrated to resemble fire glow rather than a foreign object imposing itself on the dark.

It is, in other words, slow travel done with precision.

MOST POPULAR

A divide has opened in the tech job market between those with artificial-intelligence skills and everyone else.

By improving sluggish performance or replacing a broken screen, you can make your old iPhone feel new agai

Related Stories
Property
DOUBLE-DIGIT HOUSE PRICE GROWTH ARRIVES AHEAD OF EXPECTATIONS
By Staff Writer 04/11/2025
Money
HOW TO MINIMISE THE BIGGEST RISKS IN COMMERCIAL PROPERTY INVESTING
By Staff Writer 30/07/2025
Lifestyle
One Night. One Chef. One Chance: Join Dan Arnold for Michelin-Inspired Dining
By Staff Writer 15/09/2025
0
    Your Cart
    Your cart is emptyReturn to Shop