BMW LAUNCHES NEUE KLASSE WITH GLOBAL DEBUT OF ELECTRIC iX3
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BMW LAUNCHES NEUE KLASSE WITH GLOBAL DEBUT OF ELECTRIC iX3

BMW has unveiled the Neue Klasse in Munich, marking its biggest investment to date and a new era of electrification, digitalisation and sustainable design.

By Jeni O'Dowd
Mon, Sep 8, 2025 11:24amGrey Clock 2 min

BMW has launched a new brand era with the global debut of its Neue Klasse in Munich, laying the foundation for the company’s future in electrification, digitalisation and circularity.

The Neue Klasse represents BMW’s largest-ever investment and applies not only to an all-new generation of vehicles arriving from late 2025 into 2026, but also to technologies, manufacturing processes and operations across the company’s value chain.

The name evokes the pivotal 1961 launch of the original Neue Klasse, which introduced the 1500 sedan and helped re-establish BMW as a global automotive force.

At the heart of the 2025 debut is the fully electric iX3 Sports Activity Vehicle, one of six models to be launched with Neue Klasse DNA over the next two years.

The iX3 integrates BMW’s latest electric drive system with a driving range of up to 805 kilometres (WLTP) and high-speed charging capability. Its design references BMW heritage with monolithic surfaces, precise lines and a new light signature.

Inside, the cabin is bright and expansive, showcasing innovations such as the Panoramic iDrive, which projects key information across the windscreen on a specially developed 43.3-inch surface.

Other features include a 17.9-inch Central Display in free-cut design, a floating instrument panel with backlit fabric, large window surfaces and a panoramic sunroof. Sustainability has been a core focus, with BMW citing a 42 per cent smaller carbon footprint in the supply chain compared with the previous model.

The iX3 also introduces new computing power, including the “Heart of Joy” system that manages the drive system to deliver greater efficiency and driving pleasure.

Oliver Zipse, Chairman of the Board of Management of BMW AG, said the Neue Klasse represents a landmark transformation for the brand.

“The Neue Klasse is our biggest future-focused project and marks a huge leap forward in terms of technologies, driving experience and design,” he said.

“Practically everything about it is new, yet it is also more BMW than ever. What started as a bold vision has now become reality: the BMW iX3 is the first Neue Klasse model to go into series production.”

Production of the iX3 will begin at BMW’s new plant in Debrecen, Hungary, later this year. Vehicles for the Australian market will enter production from March 2026, with local deliveries expected by mid-2026.

The first variant for Australia will be the BMW iX3 50 xDrive.



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A whisky worth gifting: LARK’s Fire Horse Edition honours Lunar New Year in style

Tasmania’s LARK Distillery’s limited-edition single malt is shaping up to be one of the season’s most luxurious gifts.

By Jeni O'Dowd
Thu, Dec 4, 2025 2 min

If you’re hunting for a Christmas present that won’t end up re-gifted by February, LARK Distillery has delivered something genuinely special.

The Tasmanian whisky house has unveiled its 2026 Limited Edition Lunar New Year release, the Fire Horse Edition, a striking single malt that blends craftsmanship, culture and collectability.

Inspired by the Year of the Fire Horse, the release is as much an artistic object as it is a whisky.

Sydney artist Chris Yee has cloaked the bottle in a luminous wrap of symbolism and texture. His design fuses fire, wood and water, with Cradle Mountain and celestial motifs anchoring the scene.

Waves of movement and paths of connection run through the artwork, reflecting the journeys, traditions and family reunions that define the season.

Yee describes the concept in the release as an homage to the natural elements that shape both Asian and Australian cultures, saying he wanted to highlight how “fire, wood and water” sit at the heart of the distilling process and the stories we share.

Inside the bottle, the whisky is just as layered.

Matured in first-fill Sherry and Port casks, it opens with soft pear blossom and honeyed tea notes before moving through orange-spiced cake, apricot compote and treacle sponge pudding.

The finish lingers with hazelnut praline, glazed fruits and a whisper of highland peat smoke. It’s indulgent without being heavy; festive without being overly sweet.

LARK Master Distiller Chris Thomson captures the sentiment neatly in the release, saying the Fire Horse Edition “is about more than flavour, it’s about the feeling of coming together.”

The whisky holds the celebration in the glass, while the artwork reflects the journey home.

For those planning Lunar New Year drinks, LARK also suggests a few seasonal serves, including a Sencha Blossom Old Fashioned and a Toasted Fortune Highball with toasted sesame cordial.

With only a limited number available and strong gifting appeal, expect this one to move quickly.

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