RARE TASMANIAN COASTAL ESTATE ON THE MARKET FOR MORE THAN $20 MILLION
A 250-hectare beachfront vineyard, distillery and resort on Tasmania’s East Coast has been listed for sale, marking one of the most significant lifestyle and tourism opportunities to emerge in the State in years.
By Staff Writer
Mon, Nov 3, 2025 10:18am 2min
A landmark coastal property on Tasmania’s East Coast has hit the market, with expectations of more than $20 million for the fully integrated vineyard, distillery and hospitality estate.
White Sands Estate, set across 250 hectares at Four Mile Creek, is being offered by owner-operator John White through Tom Ryan of Knight Frank and Josh Hart of McGrath.
It represents one of the largest privately owned coastal holdings on the East Coast, a region increasingly favoured by both domestic and international investors seeking long-term tourism and lifestyle assets.
The property’s credentials are formidable. It encompasses an operating brewery, distillery and vineyard with a cellar door and tasting room housed within a 3,254-square-metre two-level complex.
Accommodation includes 19 self-contained villas and larger group lodges, alongside multiple event spaces catering to weddings, conferences and corporate retreats. The estate also features manicured lawns, gardens and beachfront event locations with direct private access to Four Mile Creek beach.
Located along the Tasman Highway between St Helens and Bicheno, White Sands occupies a prime position on the East Coast tourism trail, within easy reach of Freycinet National Park, Douglas Apsley and Maria Island. It’s about 90 minutes’ drive from Launceston, making it an accessible yet secluded escape that draws consistent visitor traffic year-round.
Knight Frank’s Tom Ryan said the property’s combination of operational success, large-scale infrastructure and future potential made it an exceptional offering. “An opportunity of this scale simply doesn’t come to the market,” he said.
“We expect strong interest from both domestic and international investors, particularly given the global profile White Sands Estate has developed.”
While already operating as a successful hospitality and tourism venture, the property also offers significant potential for expansion.
“The large-scale site offers multiple future development pathways,” Ryan added. “That includes eco-tourism, resort or residential projects, as well as expanded events and commercial operations.”
McGrath’s Josh Hart echoed that sentiment, describing the listing as a “once-in-a-generation opportunity to secure a fully operational coastal agritourism and lifestyle asset in a tightly held pocket of the East Coast.”
“It occupies a rare stretch of coastline with direct beach access and sweeping ocean views,” Hart said.
“This region benefits from strong year-round visitation linked to nearby icons such as Freycinet and Wineglass Bay, and there are very few large-scale holdings of this nature remaining.”
The East Coast of Tasmania has long been a magnet for tourism investment, prized for its dramatic coastal scenery, growing food and wine culture, and consistent visitor growth.
With strong domestic demand and increasing international visibility, assets like White Sands Estate are becoming increasingly scarce, and increasingly valuable.
The Expressions of Interest campaign for White Sands Estate closes at 2pm AEDT on Thursday, November 20.
The pandemic-fuelled love affair with casual footwear is fading, with Bank of America warning the downturn shows no sign of easing.
Related Stories
Property
Everyone Wants a Room Where They Can Escape Their Screens
By NORA KNOEPFLMACHER 13/01/2026
Property
Dubai Luxury Home Sales Boomed in 2025, Hitting a Record 500 Deals
By Casey Farmer 13/01/2026
Property
One of L.A.’s Most Expensive Homes for Sale Just Got a $40 Million Price Cut
By Casey Farmer 09/01/2026
Everyone Wants a Room Where They Can Escape Their Screens
Weary of ‘smart’ everything, Americans are craving stylish ‘analog rooms’ free of digital distractions—and designers are making them a growing trend.
By NORA KNOEPFLMACHER
Tue, Jan 13, 2026 5min
James and Ellen Patterson are hardly Luddites. But the couple, who both work in tech, made an unexpectedly old-timey decision during the renovation of their 1928 Washington, D.C., home last year.
The Pattersons had planned to use a spacious unfinished basement room to store James’s music equipment, but noticed that their children, all under age 21, kept disappearing down there to entertain themselves for hours without the aid of tablets or TVs.
Inspired, the duo brought a new directive to their design team.
The subterranean space would become an “analog room”: a studiously screen-free zone where the family could play board games together, practice instruments, listen to records or just lounge about lazily, undistracted by devices.
For decades, we’ve celebrated the rise of the “smart home”—knobless, switchless, effortless and entirely orchestrated via apps.
But evidence suggests that screen-free “dumb” spaces might be poised for a comeback.
Many smart-home features are losing their luster as they raise concerns about surveillance and, frankly, just don’t function.
New York designer Christine Gachot said she’d never have to work again “if I had a dollar for every time I had a client tell me ‘my smart music system keeps dropping off’ or ‘I can’t log in.’ ”
Google searches for “how to reduce screen time” reached an all-time high in 2025. In the past four years on TikTok, videos tagged #AnalogLife—cataloging users’ embrace of old technology, physical media and low-tech lifestyles—received over 76 million views.
And last month, Architectural Digest reported on nostalgia for old-school tech : “landline in hand, cord twirled around finger.”
Catherine Price, author of “ How to Break Up With Your Phone,” calls the trend heartening.
“People are waking up to the idea that screens are getting in the way of real life interactions and taking steps through design choices to create an alternative, places where people can be fully present,” said Price, whose new book “ The Amazing Generation ,” co-written with Jonathan Haidt, counsels tweens and kids on fun ways to escape screens.
From both a user and design perspective, the Pattersons consider their analog room a success.
Freed from the need to accommodate an oversize television or stuff walls with miles of wiring, their design team—BarnesVanze Architects and designer Colman Riddell—could get more creative, dividing the space into discrete music and game zones.
Ellen’s octogenarian parents, who live nearby, often swing by for a round or two of the Stock Market Game, an eBay-sourced relic from Ellen’s childhood that requires calculations with pen and paper.
In the music area, James’s collection of retro Fender and Gibson guitars adorn walls slicked with Farrow & Ball’s Card Room Green , while the ceiling is papered with a pattern that mimics the organic texture of vintage Fender tweed.
A trio of collectible amps cluster behind a standing mic—forming a de facto stage where family and friends perform on karaoke nights. Built-in cabinets display a Rega turntable and the couple’s vinyl record collection.
“Playing a game with family or doing your own little impromptu karaoke is just so much more joyful than getting on your phone and scrolling for 45 minutes,” said James.
The Patterson family’s basement retreat ‘encapsulates the joy in the things that we love in one room.’ John Cole
Screen-Free ‘Escapes’
“Dumb” design will likely continue to gather steam, said Hans Lorei, a designer in Nashville, Tenn., as people increasingly treat their homes “less as spaces to optimise and more as spaces to retreat.”
Case in point: The top-floor nook that designer Jeanne Hayes of Camden Grace Interiors carved out in her Connecticut home as an “offline-office” space.
Her desk? A periwinkle beanbag chair paired with an ottoman by Jaxx. “I hunker down here when I need to escape distractions from the outside world,” she explained.
“Sometimes I’m scheming designs for a project while listening to vinyl, other times I’m reading the newspaper in solitude. When I’m in here without screens, I feel more peaceful and more productive at the same time—two things that rarely go hand in hand.”
A subtle archway marks the transition into designer Zoë Feldman’s Washington, D.C., rosy sunroom—a serene space she conceived as a respite from the digital demands of everyday life.
Used for reading and quiet conversation, it “reinforces how restorative it can be to be physically present in a room without constant input,” the designer said.
Laura Lubin, owner of Nashville-based Ellerslie Interiors, transformed a tiny guest bedroom in her family’s cottage into her own “wellness room,” where she retreats for sound baths, massages and reflection.
“Without screens, the room immediately shifts your nervous system. You’re not multitasking or consuming, you’re just present,” said Lubin.
As a designer, she’s fielding requests from clients for similar spaces that support mental health and rest, she said.
“People are overstimulated and overscheduled,” she explained. “Homes are no longer just places to live—they’re expected to actively support well-being.”
Designer Molly Torres Portnof of New York’s DATE Interiors adopted the same brief when she designed a music room for her husband, owner of the labels Greenway Records and Levitation, in their Lido Beach, N.Y. home. He goes there nightly to listen to records or play his guitar.
The game closet from the townhouse in “The Royal Tenenbaums”? That idea is back too, says Gachot. Last year she designed an epic game room backed by a rock climbing wall for a young family in Montana.
When you’re watching a show or on your phone, “it’s a solo experience for the most part,” the designer said. “The family really wanted to encourage everybody to do things together.”
Photo: John Cole
Analog Accessories
Don’t have the space—or the budget—to kit out an entire retro rec room?
“There are a lot of small tweaks you can make even if you don’t have the time, energy or budget to design a fully analog room from scratch,” said Price.
Gachot says “the small things in people’s lives are cues of what the bigger trends are.”
More of her clients, she’s noticed, have been requesting retrograde staples, such as analog clocks and magazine racks.
For her Los Angeles living room, chef Sara Kramer sourced a vintage piano from Craigslist to be the room’s centerpiece, rather than sacrifice its design to the dominant black box of a smart TV. Alabama designer Lauren Conner recently worked with a client who bought a home with a rotary phone.
Rather than rip it out, she decided to keep it up and running, adding a silver receiver cover embellished with her grandmother’s initials.
Some throwback accessories aren’t so subtle. Melia Marden was browsing listings from the Public Sale Auction House in Hudson, N.Y. when she spotted a phone booth from Bell Systems circa the late 1950s and successfully bid on it for a few hundred dollars.
“It was a pandemic impulse buy,” said Marden.
In 2023, she and her husband, Frank Sisti Jr., began working with designer Elliot Meier and contractor ReidBuild to integrate the booth into what had been a hallway linen closet in their Brooklyn townhouse.
Canadian supplier Old Phone Works refurbished the phone and sold them the pulse-to-tone converter that translates the rotary dial to a modern phone line.
The couple had collected a vintage whimsical animal-adorned wallpaper (featured in a different colourway in “Pee-wee’s Playhouse”) and had just enough to cover the phone booth’s interior.
Their children, ages 9 and 11, don’t have their own phones, so use the booth to communicate with family. It’s also become a favorite spot for hiding away with a stack of Archie comic books.
The booth has brought back memories of meandering calls from Marden’s own youth—along with some of that era’s simple joy. As Meier puts it: “It’s got this magical wardrobe kind of feeling.”
In the remote waters of Indonesia’s Anambas Islands, Bawah Reserve is redefining what it means to blend barefoot luxury with environmental stewardship.