The Rise of Robotic Mowing: Husqvarna Marks 30 Years of Innovation

Husqvarna is celebrating 30 years of robotic mowing in 2025, marking three decades since the company launched its first autonomous lawn mower. What began as an ambitious idea in 1995 has since evolved into a global industry, with robotic mowers now maintaining everything from suburban backyards to large-scale public spaces.

The company’s first model, the Solar Mower, was an early foray into automated lawn care, using solar power to operate independently. Today, Husqvarna has developed a fleet of 31 robotic mowers designed for both residential and commercial use, reflecting the growing demand for autonomous solutions in outdoor maintenance.

In Australia, the uptake of robotic mowers has been steady, with early adopters seeing the potential for these machines to simplify lawn care. Pru Stever, owner of Paull’s Richmond Mowers, was among the first to recognise the shift in consumer demand.

“Around 2007, we noticed customers becoming more interested in automated solutions,” she said. “It was clear that robotic mowers were going to become an important part of the industry, and we adapted accordingly.”

John Hickleton, founder of Mowers Galore, saw the scale of robotic mower adoption during a 2017 study tour in Europe.

“Looking out the train window in Sweden, I saw these mowers in almost every backyard. They were being used in public parks, along nature strips, and even at Denmark’s Tivoli Gardens. It showed just how advanced other countries were in adopting this technology,” he said.

While robotic mowing has been widely accepted in Europe, Australian homeowners and businesses have taken longer to integrate the technology into their maintenance routines. However, the trend is shifting, driven by the convenience and environmental benefits of battery-powered automation.

Over the past three decades, Husqvarna has continued to refine its technology, introducing models with GPS-assisted navigation, app connectivity, and all-wheel-drive capabilities for challenging terrains. More recently, the launch of the CEORA system has expanded the technology’s application to commercial turf management, covering areas up to 75,000 square meters.

Despite initial scepticism, the company’s long-term investment in robotics has positioned it as a leader in automated lawn care. Former Husqvarna CEO Henric Andersson previously reflected on the company’s willingness to take risks in developing new technologies.

“Courage is important, but so is the ability to commit to an idea long enough to see it succeed,” he said.

As Husqvarna marks its 30-year milestone, the role of robotic mowing in outdoor maintenance continues to grow. With increasing concerns around sustainability and efficiency, the industry is expected to expand further, reshaping how lawns and public spaces are managed in Australia and beyond.

Citizen Kanebridge Car Club has announced a major new partnership with Bullrush Rally, Australia’s leading automotive lifestyle community, unlocking a powerful series of exclusive driving and motorsport experiences for its private members.

The collaboration will give Citizen Kanebridge members privileged access to Bullrush Rally’s coveted calendar, including supercar rallies, private track days, curated drive events and premium Formula 1 hospitality.

It marks a significant expansion of the club’s automotive offering and reinforces its position as a private members’ platform built around access, connection and exceptional experiences.

“This partnership with Bullrush Rally represents exactly the type of exclusive opportunities Citizen Kanebridge was created to deliver,” Marwan Rahme, CEO of Kanebridge Media, said.

“Bullrush has built an extraordinary community around automotive passion and lifestyle, and we’re incredibly excited to give our members access to these experiences.

“It’s about creating unforgettable moments and bringing like-minded people together through shared passions.”

The first experience available through the partnership will see Citizen Kanebridge Car Club members offered access to the Bullrush Rally Suite at the Formula 1 Qatar Airways Australian Grand Prix in Melbourne on Sunday, March 8.

Positioned on Walker Straight with a private trackside balcony, the Bullrush Rally Suite offers prime views of the main straight alongside gourmet dining, premium beverages, live entertainment and exclusive hospitality.

Guests will also have the opportunity to meet Günther Steiner, the former Haas Formula One Team Principal and one of the sport’s most recognisable figures, following his starring role in Netflix’s global hit series Drive to Survive.

Known for his candid leadership style and pivotal role in establishing the Haas team in Formula 1, Steiner has become one of the most influential and charismatic personalities in modern motorsport.

Founded in 2014, Bullrush Rally has grown into one of Australia’s most respected automotive communities, bringing together successful entrepreneurs, executives and enthusiasts through curated rallies, track days and high-end lifestyle events.

Beyond its luxury experiences, the organisation has raised more than $250,000 for charities supporting sick children, mental health initiatives and medical research across Australia.

Through the new partnership, Citizen Kanebridge Car Club members will gain priority access to Bullrush’s flagship events, including multi-day rallies, Formula 1 hospitality suites, exclusive track days and private member-only gatherings.

The collaboration represents a significant evolution of Citizen Kanebridge’s automotive offering, positioning the club at the centre of Australia’s most exclusive driving and motorsport experiences, while continuing to deliver the access and opportunities that define the private members’ platform.

The Rise of Robotic Mowing: Husqvarna Marks 30 Years of Innovation

The partnership gives Citizen Kanebridge members priority access to elite rallies, track days and Formula 1 hospitality, beginning with the Australian Grand Prix.