The Price of Everlasting Health and Vitality
As global demand for longevity treatments surges, Australia is fast becoming a player in this lucrative industry.
3 min
There was a time — not so long ago — when the idea of an indulgent spa day was simply about relaxing massages and therapeutic facials, followed by a five-star lunch and perhaps a dip in a mineral pool. But the health and wellness industry has evolved rapidly, bringing with it an explosion of cutting-edge treatments designed to slow ageing, boost vitality, and extend healthspan.
Cold-water plunge pools, infrared saunas, and float tanks have taken over as the staples of health spas, wellness centres, and high-end gyms. Even real estate developments are tapping into this trend. But now, high-tech longevity treatments — from cryotherapy and IV infusions to genetic testing and advanced cellular therapies — are taking the wellness scene in Australia to unprecedented levels.
A burgeoning market globally, the health and wellness industry is estimated to have been worth more than US$5.6 trillion in 2022. Projections suggest this figure will grow to a staggering $13 trillion by 2031, with Australia steadily catching up to the US and Europe, where longevity treatments are thriving. High-profile figures like Gwyneth Paltrow, Jennifer Aniston, Chris Hemsworth, and even Tom Brady are among the faces championing biohacking and experimental therapies, from stem cell infusions to blood transfusions.
The Rise of Longevity Clinics in Australia
One of the key players in Australia’s emerging longevity scene is Tristan Sternson, founder of Super Young. Sternson’s foray into the world of longevity treatments began as he approached 40 — a milestone that made him reflect on his health. As a former elite athlete, the transition from feeling invincible to feeling vulnerable led him to explore solutions that would help him reclaim vitality.
Initially frustrated by the lack of accessible health data locally, Sternson turned to overseas clinics for tests and treatments that painted a clearer picture of his biological needs. His experience inspired him to create Super Young, a Melbourne-based clinic offering evidence-based therapies tailored to individual needs. Services include cryotherapy, IV infusions, genetic testing, and biological age assessments. Memberships range from $85–$289 per week, while one-off tests start at $899.
Sternson emphasises the importance of personalised treatments. “I want people to start with the evidence side of it so they can really understand their own body and what treatments will work for them,” he says.
The Science of Longevity Medicine
Dr Karen Coates, an integrative medical doctor and a presenter for The Longevity Project at Gwinganna Lifestyle Retreat, echoes Sternson’s emphasis on personalisation. She explains that longevity isn’t just about living longer but about living better — optimising health today while securing vitality for the future.
“One-size-fits-all approaches don’t apply when it comes to longevity,” says Dr Coates. “It’s about understanding your body’s genetic makeup and adopting personalised strategies to support health and longevity.”
At Gwinganna’s four-night Longevity Project retreat, guests can undergo gene testing, biological age assessments, and learn strategies to bridge the gap between chronological and biological age. Packages for the retreat range from $2915 to $5460.
Biohacking for All Budgets
Not all longevity treatments come with hefty price tags. Health coach Camilla Thompson points out that simple lifestyle adjustments — like cold showers to stimulate circulation or adding Celtic sea salt to water for better hydration — can supplement advanced therapies.
While advanced treatments like stem cell and peptide therapies are yet to gain widespread regulatory approval in Australia, Sternson is optimistic about their future. He envisions a time when longevity centres will be as common as gyms, giving clients the tools to monitor and manage their health with precision.
“What I’d love to see is health insurance companies get on board,” Sternson adds. “If they can give discounts for safe driving based on car data, why not for healthy habits based on glucose monitoring or other health indicators?”
As Australia continues to embrace longevity medicine, it’s clear the industry is poised to reshape not just health and wellness but how Australians approach ageing itself.
A record-breaking $11 million sale at The Centennial Collection has set a new benchmark for luxury apartment living in Bondi Junction.
As interest rates, inflation and market sentiment fluctuate, investors are being urged to focus on data, not panic.
Police, paramedics, firefighters and the public will walk from Newcastle to Penrith this September for World Suicide Prevention Day.
2 min
NSW schools, gyms, 000 services and the public are being called on to lace up for Steps for the Love of Living, a four-day, 200km walk from Newcastle to Penrith held in honour of World Suicide Prevention Day.
The walk will draw star power as well as solidarity: legendary MMA fighter and former WIBA and WBF world champion boxer Arlene Blencowe, known as “The Aussie Girl ‘Angerfist'” and a respected youth mentor, will join the walk’s final leg from Parramatta to Penrith.
She’ll be joined by five-time Olympian and diving icon Melissa Wu, Ambassador for the Step Into Action Foundation.
The walk runs from September 10 to 13, beginning on World Suicide Prevention Day itself, and starts at Newcastle’s McDonald Jones Stadium before finishing at Penrith Showground.
It’s a joint initiative between The Australian Man Cave Support Group Inc and the Step Into Action Foundation, two organisations working on the frontline of suicide prevention in NSW.
The Australian Man Cave provides a safe, non-judgmental space for men to speak openly, with a focus on reducing the rate of male suicide, while Step Into Action concentrates on youth suicide prevention through resilience-building and early-intervention programs.
This year’s event also features a friendly inter-service challenge between NSW Police, NSW Ambulance, Fire & Rescue NSW, SES, Surf Life Saving NSW and the Rural Fire Service, who’ll compete to walk the furthest and raise the most for suicide-prevention initiatives.
“This walk is about hope, connection, and standing together,” said Lou Greco, President and Co-Founder of The Australian Man Cave Support Group Inc. “Every step taken is a step toward saving a life.”
Leading the charge is Chris Barton, Founder of the Step Into Action Foundation and a long-distance walking adventurer, who is taking on the full 200km route.
He’ll be joined for part of the way by the “Bakery Brothers”, Tyson Pedro and Rama Pattison, who are trading in punches and pastries for kilometres, walking the full distance alongside Chris.
How to get involved
The event is open to everyone, not just those able to walk the full distance. Participants can:
- Walk the full 200km from Newcastle to Penrith
- Join for a single day or section of the route
- Take part virtually from anywhere in Australia — at school, the gym, work or in the local community, logging kilometres through walking, running, rowing, cycling or treadmill sessions
000 services can enter as teams for the inter-service challenge, and schools and gyms are encouraged to form their own teams to complete the distance collectively.
Funds raised will go towards mental health first aid training, crisis response support, community outreach programs, support services for at-risk men and families, and youth suicide awareness and prevention programs.
Suicide remains one of the leading causes of death among Australian men and young people. Both organisations say the walk is about ensuring no one feels alone in their struggle.
To register or find out more, visit stepsforloveofliving.com.au.
This is a sensitive topic. If this raises any issues for you, Lifeline is available on 13 11 14.
Three completed developments bring a quieter, more thoughtful style of luxury living to Mosman, Neutral Bay and Crows Nest.
As housing drives wealth and policy debate, the real risk is an economy hooked on growth without productivity to sustain it.
