Tombs, Mountains, Souks: An Artist’s Guide to Traveling Marrakesh

Marrakesh offers a perfect mix of centuries-old history and a contemporary edge, said Yahya Rouach, a self-taught artist and designer who has lived in the Moroccan city for more than 20 years and only goes by his first name. Yahya has a gallery and showroom, Yahya Creation, in Marrakesh’s new town, Gueliz.

“Marrakesh is a melting pot of cultures, religions and people. It was the trade route from the north to the south and east to west,” Yahya said. “It’s anchored in its roots but open to the world, forward-looking, and able to reinvent itself to stay modern and fresh.”

Marrakesh is framed by the majestic Atlas Mountains, which he said, are “simply breathtaking.”

“The light, the beauty of the metalwork, and the city’s vibrant energy draw you in,” Yahya said

In his own words, he shres his top spots in Marrakesh that give visitors an authentic lens into the city’s present and past.

Stay

For an exceptional stay, I’d recommend the Royal Mansour. It is stunning, with lush gardens and an architectural elegance that feels like a masterpiece. For a taste of history, La Mamounia is a classic. Known as the grand dame, it was once frequented by Winston Churchill.

If you want something more intimate and immersive in the heart of the city’s Medina, a Unesco World Heritage Site, La Maison Arabe offers an authentic souk experience in a traditional setting. Also, Jnane Tamsna is a boutique hotel in a beautiful building with a garden. It feels like a private residence more than a hotel.

Eat

When it comes to dining, Marrakesh offers a feast for the senses.

The restaurants at Royal Mansour are exceptional. Sesamo is a fine-dining Italian spot, and the Moroccan restaurant Le Jardin offers an inventive, modern take on traditional dishes.

For something more casual yet extraordinary, Monas in Gueliz serves the most incredible Lebanese food I’ve ever had. It’s a small, unassuming spot, but the flavours are unforgettable. Another great option is Dai, a restaurant in the new town with fantastic food and ambience. The saffron risotto is a must.

For as traditional as it gets Moroccan cuisine like tagines and couscous, Dar Yacout is the place to go. It feels like you’re transported into “1001 Nights.” You get dropped off in the heart of the souk, and someone from the restaurant meets you and walks you through a labyrinth of alleyways. You won’t be able to find it otherwise. The restaurant is spread out over several floors and has been owned by the same family for decades. For coffee, you can’t beat Bacha Coffee in the former palace of Pasha Thami El Glaoui. It’s located in Dar El Bacha, a charming area filled with boutique shops, galleries, and a museum.

The options are endless, but two landmarks stand out. The Koutoubia Mosque, built over a thousand years ago, is the city’s iconic centrepiece. Its minaret can be seen from all over Marrakesh, thanks to the French planners who preserved its line of sight. Another fascinating spot is the Saadian Tombs. They date to the 16th century and were built by the Saadian ruler Sultan Ahmad al-Mansur to show off his wealth. You can see beautiful carvings as you walk through.

Day Trip

A visit to the Atlas Mountains is an unforgettable experience. My favorite spot is the Kasbah Bab Ourika, where you can enjoy lunch while enjoying gorgeous views. It’s an escape into tranquility, just a short trip from the bustling city. You can also go for a hike with a guide or take a donkey ride up the mountain and visit centuries-old villages that stand still in time.

Shop

Hire a guide and wander through the Medina or market. Khalid’s Art Gallery is unparalleled for antique treasures. For women’s fashion, particularly exquisite caftans, Fadila El Gadi in Gueliz is a genius designer and a favourite of the late designer Yves Saint Laurent. Her gallery is just across from mine in Passage Ghandouri, a creative hub that has evolved beautifully over the years.

This passage is also home to the Matisse Art Gallery and MACMA Museum, which blend modern and classical art. It’s a wonderful place to shop, explore, and soak up creativity.

Italian fine wines are gaining momentum among Australian collectors and drinkers, with new data from showing a surge in interest driven by value, versatility and a new generation of producers.

Long dominated by France, the premium wine conversation is beginning to shift, with Italy increasingly positioned as a compelling alternative for both drinking and collecting.

According to Langtons, the category is benefiting from a combination of factors, including its breadth of styles, strong food affinity and more accessible price points compared to traditional European benchmarks.

“Italy has always offered fine wine fans an incredible range of wines with finesse, nuance, expression of terroir, ageability, rarity, and heritage,” said Langtons General Manager Tamara Grischy.

“There’s no doubt the Italian wine category is gaining momentum in 2026… While the French have long dominated the fine wine space in Australia, we’re seeing Italy become a strong contender as the go-to for both drinking and collecting.”

The shift is being reinforced by changing consumer preferences, with Langtons reporting increased demand for indigenous Italian varieties and lighter, food-first styles such as Nerello Mascalese from Etna and modern Chianti Classico.

This aligns with the broader rise of Mediterranean-style dining in Australia, where wines are expected to complement a wider range of dishes rather than dominate them.

Langtons buyer Zach Nelson said the category’s versatility is central to its appeal.

“Italian wines often have a distinct, savoury edge making them an ideal pairing for a variety of cuisines,” he said.

The move towards Italian wines also comes as prices for traditional French regions continue to climb, particularly in Burgundy, prompting collectors to look elsewhere for value without compromising on quality.

Italy’s key regions, including Piedmont and Etna, are increasingly seen as offering that balance, with premium wines available at comparatively accessible price points.

Nelson said value is now a defining factor for buyers in 2026.

“Value is the key driver for Australian fine wine consumers… Italian wines are offering exactly that at an impressive array of price points to suit any budget,” he said.

The category is also proving attractive for newer collectors, offering what Langtons describes as “accessible prestige” and a more open entry point compared to the exclusivity often associated with Bordeaux.

Wines such as Brunello di Montalcino and Nebbiolo-based expressions are increasingly being positioned as entry points into cellar-worthy collections, combining ageability with relative affordability.

At the same time, a new generation of Italian producers is reshaping the category, moving away from heavier, oak-driven styles towards wines that emphasise site expression and vibrancy.

“There’s definitely a ‘new guard’ of Italian winemaking… stripping away the makeup… to let the raw, vibrating energy of the site speak,” Nelson said.

Langtons is also expanding its offering in the category, including exclusive access to wines from family-owned producer Boroli, alongside a broader selection spanning Piedmont, Veneto, Sicily and Tuscany.

The company will showcase the category further at its upcoming Italian Collection Masterclass and Tasting in Sydney, featuring more than 50 wines from 23 producers across four key regions.

For collectors and drinkers alike, the message is clear: Italy may have been overlooked, but it is no longer under the radar.

Tombs, Mountains, Souks: An Artist’s Guide to Traveling Marrakesh

Designer and gallery owner Yahya Rouach offers his go-to places to stay, dine and sightsee while in the bustling Moroccan metro.

Italian wines are emerging as a serious contender for Australian collectors, offering depth, rarity and value as French benchmarks continue to climb.