Transformation coach Chief Brabon reveals the secrets to training smarter and living stronger and longer.
2 min
Chief Brabon, Australia’s original transformation coach and co-founder of The Sweat & Social Club, has spent more than two decades reshaping how people approach fitness and ageing.
Known for training everyone from elite athletes to busy executives, he champions a longevity-first approach, focussing on strength, mobility and stability to help clients not just live longer, but live better.
Kanebridge Quarterly Magazine sat down with Chief Brabon to talk about his longevity-based training philosophy, the mistakes people make as they age, and the daily habits that keep him sharp.
What are the core principles behind your longevity-based training?
Firstly, it is important to define what “longevity” really is. To some people, it is “to live as long as possible”. In my personal (and professional) opinion, longevity is “to live as well as possible, for as long as possible”. Who really wants to live to 100 if they weren’t physically able to enjoy their last 30 years?
It’s for this reason that our focus is on improving our clients’ current overall health & fitness, and laying the groundwork for maintaining it long term.
What do most people get wrong about ageing well?
They don’t adjust their fitness priorities as they age. In our 20s and 30s, it’s all about building muscle, staying lean, lifting heavy and moving fast – structure, strength and speed come first. But by our late 40s, that order should flip. Mobility and stability need to move to the top of the list, with strength and stamina still in the mix, but with a different approach.
How is functional training different from standard fitness routines?
Functional training attempts to combine three or more of the 6 Pillars of Fitness (listed above) into each exercise. For example, a standard fitness routine may see you performing a two-legged press on a machine where your body is entirely supported – the focus here is strength. A functional alternative might see you doing a single arm/single leg dead lift to target strength, mobility, and stability all at the same time.
What bad habits do you commonly see in high-achievers, and how do you fix them?
Most high achievers have often made their businesses/ careers and their families their priorities for years (if not decades), but have neglected their health and fitness. As they near 50, they often realise that without their health, they are not going to be able to truly appreciate, or enjoy everything that they have built, or at least not for as long as they would like.
What’s one daily habit you swear by for staying sharp, both physically and mentally?
Find one thing that you can do every single day, no matter what you’ve got on, or where you are. My personal suggestion is a quick 5-minute mobility flow that you can literally do beside your bed, in your pyjamas, before you do anything else for the day.
When not at the gym, how do you relax?
My wife and business partner, Emilie, and I are real foodies. As we work, train, and race together, we have made a pact to take one another out at least three times a week. This allows us to focus on each other while enjoying great food. It’s an added bonus that we train many of Australia’s best chefs and restaurateurs.
A resurgence in high-end travel to Egypt is being driven by museum openings, private river journeys and renewed long-term investment along the Nile.
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A resurgence in high-end travel to Egypt is being driven by museum openings, private river journeys and renewed long-term investment along the Nile.
2 minAbercrombie & Kent says demand for Egypt is rising sharply across its key markets, with the destination now ranking among the company’s top performing regions for 2026.
The luxury travel group reports strong year-on-year growth across the UK, US and Australia, spanning private journeys, small group itineraries and high-end celebration travel.
Some Egypt itineraries in the US market have more than doubled compared with last year, while forward bookings already extend into 2027.
Industry observers point to a renewed confidence in Egypt as a destination, underpinned by significant cultural investment and a growing appetite for deeper, more personalised travel experiences.
One of the main catalysts has been the opening of the Grand Egyptian Museum, located beside the Giza Plateau.
The museum, the largest in the world dedicated to a single civilisation, brings together the full collection of Tutankhamun’s treasures for the first time and has reignited interest in Cairo as a standalone cultural destination rather than a gateway stop.
Abercrombie & Kent’s Senior Vice President, Egypt, Amr Badr, said: “The opening of the Grand Egyptian Museum has been transformative – we’ve seen a significant surge in enquiries since November, and the calibre of traveller is remarkable.
“These are culturally curious guests seeking genuine immersion rather than surface-level touring.
“They’re booking private after-hours access to the museum, arranging consultations with Egyptologists, and approaching Egypt with the same intentionality they’d bring to any major cultural pilgrimage.
“Egypt has always been extraordinary, but 2026 feels like a renaissance moment – the perfect convergence of world-class infrastructure and a new generation discovering why this civilisation has captivated humanity for millennia.”
According to Abercrombie & Kent, British travellers are increasingly pairing museum-led experiences in Cairo with classic Nile journeys, while demand is also rising for private dahabiya charters and bespoke river itineraries.
In Australia, repeat high-spend travellers are returning to Egypt for milestone celebrations, often opting for private touring and exclusive access experiences.
The company is responding with further long-term investment along the Nile. Later this year it will launch Nile Seray, a new luxury riverboat that will feature in a private journey debuting in 2026.
A second vessel has already been commissioned, signalling confidence in sustained demand for high-end river travel in the region.
Egypt occupies a central place in the company’s history. Founder Geoffrey Kent first introduced Nile cruising to the brand in the late 1970s with the SS Memnon, laying the foundations for what has since become one of its most enduring destinations.
Nile Seray is now accepting reservations for departures from October 2026, with four-night voyages priced from USD $3,125 per person.
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