NOOSA IGNITES WITH RECORD TROPHY HOMES
Once a sleepy surf town, Noosa has become Australia’s prestige property hotspot, where multi-million dollar knockdowns, architectural showpieces and record-setting sales are the new normal.
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It wasn’t too long ago that Noosa was seen as a relaxed holiday town, more famous for its surf breaks and weekenders than record-breaking prestige property.
But much like much of Queensland, COVID lit a torch under the market, and in Noosa it was the prestige sector that surged the hardest.
Records tumbled, including one-bedroom apartments on Hastings Street, the suburb’s only true beachfront strip, changing hands for nearly $6 million. That’s a price point not seen anywhere else in Australia, not even Bondi Beach.
While some regional markets have since cooled as workers trudged back to the office, Australia’s wealthy have continued to pour into Noosa.
Their growing fortunes, from corporate payouts to generational wealth, have fuelled the demand. Think former Virgin Australia CEO Jayne Hrdlicka, who just received a $50 million payout from her former employer.
Just before Christmas last year she spent $17 million on a 1970s Noosa home, which she plans to knockdown and replace with a three-level luxury residence by Shaun Lockyer Architects.
The regional price record was set in 2021 when Peter Tighe, non-executive chairman of AuKing Mining and part-owner of champion mare Winx, paid $34 million for Webb House in Sunshine Beach.
Initially, speculation swirled that billionaire Gina Rinehart was the mystery buyer. Sunshine Beach still holds the crown for Noosa’s priciest sale, but the bulk of big-ticket transactions are now spread between absolute beachfront in Noosa Heads and the suburb’s sought-after waterways.
So far in 2025, there have been 42 sales above $5 million across the region. That’s broadly in line with the last three years, with the exception of 2021, when more than 90 properties over $5 million changed hands between January and September alone.
Higher interest rates aren’t applicable to this cohort of buyers.
This year Mark Fraser, the Queensland architect who founded beach shade giant CoolCabanas, paid $18 million on an empty X sqm block of land with approved plans for a new luxury home.
Brendan Pickering, the managing director of Pickerings Auto Group, spent $16.5 million to add to his collection of Noosa waterfront trophy homes, while the lesser known, Melbourne-based millionaires Robert and Abigail Polites, emerged as buyers of a $17.6 million home on Witta Circle, widely regarded as Noosa’s premier riverfront street.
The prestige market has been further energised with the listing of one of Noosa’s most striking waterfront homes, and it could set a new benchmark.
Reed & Co. agents Adrian Reed and Donna Taylor have just launched Casa Luca to market, a newly built Wyuna Drive home that recently won the 2025 Master Builders Regional Award.
Translating to “House of Light,” the home has been crafted by renowned designer Paul Clout, whose name is synonymous with Noosa’s most celebrated residences. Interiors are by Hong Henwood, incorporating Italian marble, Portuguese stone, Egyptian limestone, and hand-blown Soktas glass pendants.
Every detail has been carefully curated, and all the custom furnishings are included in the sale.
The residence offers a 20-metre river frontage with expansive glass panes framing uninterrupted water views. Inside, curved walls and soaring ceilings deliver dramatic impact, while a marble-clad galley kitchen with a 3.5-metre island bench forms the heart of the home.
It features a Gaggenau cooktop and ovens, dual integrated Fisher & Paykel fridges, and Miele dishwashers, a space designed to entertain as much as cook.
Spread across more than 500 sqm of internal living, the four king-sized bedrooms include a master retreat with a private riverfront terrace, walk-in robe, and ensuite clad in limestone and Italian marble.
Multiple lounge areas are anchored by Jetmaster and gas fireplaces, with terraces flowing to the pool, spa, and private jetty. A custom wine cellar and bar sit alongside the dining space, while an alfresco pavilion with an automated roof, BeefEater barbecue, plumbed gas fire pit, floating daybed, and magnesium pool complete the resort-style setting.
Competing for best trophy home listing this summer is another Paul Clout special, this one on Gympie Terrace in Noosaville. The home, dubbed One W, is listed with Century 21 Conolly Hay Group Noosa Heads agent Rachel Sellman, who is entertaining offers around the $20 million mark.
The highlight of the four-bedroom, three-level home is the rooftop terrace, channeling a chic Mediterranean beach club with a private heated pool and spa, floating daybeds, custom dining and lounging areas with a gas fireplace, a built-in barbecue, a bar with beer taps, and an adjustable pergola. Sharing this level is a fitness studio with a full gym, infrared sauna, and a steam shower.
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A beautifully renovated New South Wales home in a never-to-be-built-out location by the beach is on the market.
The property at 61 Hillcrest Avenue, Mona Vale, in New South Wales, has a price guide of $7.5+ million and is being marketed by Ray White Northern Beaches agents Emma Blake and Sasha de Bilde.
The property is set to go to auction on October 26.
Ms Blake said the “historic home” with direct beach access was set at the end of a cul-de-sac in one of Mona Vale’s most prestigious streets.
“The property is in a never-to-be-built-out position and there are large open plan living spaces looking out to Mona Vale Beach and beyond,” she said.
“The elevated position offers uninterrupted 270-degree views across Mona Vale Beach, the ocean horizon, and surrounding headlands – with expansive open-plan living spaces designed to embrace the coastal lifestyle.”
The home was once owned by local surf entrepreneur Shane Stedman, founder of Shane Surfboards and credited with popularising the Ugg boot in Australia.
Over the years, the property became something of a local icon – hosting several well-known guests, including Richard Branson.
In 2021, the home was purchased by Justin Riddett and his family, who were living in Singapore at the time.
Together with design firm Whitney & Co and Northern Beaches Constructions, the owners undertook a major renovation that transformed the home into a contemporary beachside haven while preserving its original character.
The four-bedroom, two-bathroom home features a high-quality build with thoughtful architectural enhancements, blending timeless coastal charm with modern functionality.
The renovation was led by Julie Fisk of Whitney & Co and Elliot Ryan of Northern Beaches Constructions, in close collaboration with the owners.
“From the outset, we wanted to honour the spirit of the home while elevating it to a new standard,” Mr Riddett said.
“The result is something truly special – a place where our family has thrived and connected deeply with the beach and community.”
While the family is ready to downsize, Mr Riddett said the lifestyle will be hard to leave behind.
“Most days the kids and I go to the beach after school – there’s no road to cross,” he said.
“For us, this house was about the kids, and I think it would best suit another family who can enjoy its location just like we have.”
The property’s location is unmatched – one of the few homes in the entire Northern Beaches with direct beach access and panoramic views, he said.
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