ABADEEN ADVANCES BOUTIQUE WOOLLAHRA PROJECT
Developer lodges plans for a $36 million, design-led apartment building on Edgecliff Road, reinforcing confidence in Sydney’s tightly held eastern suburbs.
Developer lodges plans for a $36 million, design-led apartment building on Edgecliff Road, reinforcing confidence in Sydney’s tightly held eastern suburbs.
Abadeen has lodged plans for a $36 million boutique residential development in Woollahra, marking the next phase of its expansion across Sydney’s most tightly held eastern suburbs.
The proposal, submitted for 101 to 115 Edgecliff Road, would deliver a six-storey building comprising 29 apartments and 50 car spaces on a prominent corner site bounded by Australia Lane and Adelaide Street.
Positioned within walking distance of Woollahra Village and Bondi Junction, the project aims to combine architectural distinction with the convenience of one of the city’s most connected lifestyle precincts.
The development responds to the NSW Government’s low and mid-rise housing reforms, which allow apartment buildings of up to six storeys within close proximity to major transport and retail hubs.
Abadeen said the design incorporates upper-level setbacks and a carefully articulated form to ensure the building remains sensitive to Woollahra’s established character.
Executive Chairman and founder Justin Brown described the site as a natural fit for the company’s long-term strategy.
“Edgecliff Road is a remarkable site close to Woollahra Village and Bondi Junction and exactly the type of well located, tightly held opportunity we seek,” Brown said.
“Our focus has always been to identify, secure and progress sites that deliver enduring value for residents, communities and our investors.”
The proposal follows the successful launch of Abadeen’s Henri House development in nearby Darlinghurst, where construction is now underway.
Chief executive Joe Tack said the strong response to that project reinforced demand for design-led apartments in the eastern suburbs.
“Woollahra is defined by heritage, lifestyle and connectivity, and the Edgecliff Road proposal presents an opportunity to contribute thoughtfully to the suburb’s evolution,” Tack said.
Established in 2000, Abadeen has built a reputation for premium residential and mixed-use developments, with recent projects including KOYO in Crows Nest, ENSO in Neutral Bay and Hampden in Mosman.
The company currently has more than 20 projects in delivery nationwide and a development pipeline exceeding $3.5 billion.
If approved, the Woollahra project would add to a growing wave of boutique developments reshaping Sydney’s eastern suburbs, where limited supply and enduring lifestyle appeal continue to underpin demand.
Brickworks has enlisted acclaimed architecture studio Kennedy Nolan to explore how homes could become more adaptable, energy-efficient and connected to community.
Ophora Tallawong has launched its final release of quality apartments priced under $700,000.
Brickworks has enlisted acclaimed architecture studio Kennedy Nolan to explore how homes could become more adaptable, energy-efficient and connected to community.
Australia’s housing debate is often dominated by affordability and supply, but a new collaboration between Brickworks and acclaimed architecture firm Kennedy Nolan argues the conversation should also focus on the quality and longevity of the homes being built.
The project, titled Our Next Neighbourhood, examines how suburban housing could evolve in response to shrinking block sizes, rising energy costs, increasing density and changing family structures.
Rather than proposing luxury dream homes, the initiative focuses on what its creators describe as achievable suburban housing models that are more flexible, sustainable, and better suited to modern Australian life.
Brickworks commissioned Kennedy Nolan to investigate what suburban housing might look like if “design, long-term liveability and enduring materials were placed at the centre of the conversation”.
The result is two housing concepts, known as the Street Terrace and Canopy Terrace, which explore higher-density living while maintaining access to green space, natural light and privacy.
The designs incorporate adaptable floorplans that can evolve as family needs change, along with passive design principles intended to reduce reliance on mechanical heating and cooling.
Brett Ward, General Manager of Marketing at Brickworks, said the company wanted to broaden the discussion around housing beyond simply increasing supply.
“Much of the housing conversation today is understandably focused on supply and affordability, but there is an equally important discussion to be had about the quality and longevity of the homes we build,” he said.
“We wanted to explore how thoughtful design, combined with durable, resilient materials, could create homes that not only function well today, but continue to support Australian families and communities long into the future.”

Kennedy Nolan said the project was partly inspired by concerns that contemporary housing often struggles to adapt to changing household structures and environmental pressures.
The architects said innovation in suburban housing was “essential” to address changing family groupings, energy use, urban heat island effects and growing disconnection from place.
According to the design team, the concepts draw on lessons from some of Australia’s most influential housing projects while seeking to create neighbourhoods with stronger links to landscape, community and local identity.
Rachel Nolan, founder of Kennedy Nolan, said the practice saw an opportunity to reimagine suburban housing as something “more connected to our climate, our landscape, our communities and our Australian identity”.
The project comes as policymakers, developers and planners continue searching for ways to deliver more housing without sacrificing liveability, neighbourhood character or long-term sustainability.
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