Automobili Lamborghini Achieves Record-Breaking Results in 2024
Luxury carmaker delivers historic revenues, record global sales, and robust profitability amid ambitious product transformation.
Luxury carmaker delivers historic revenues, record global sales, and robust profitability amid ambitious product transformation.
Luxury car manufacturer Automobili Lamborghini has posted its strongest-ever financial results, achieving record-breaking revenues of €3.09 billion in 2024, surpassing the €3 billion threshold for the first time in the company’s history.
Operating income also reached an all-time high of €835 million, reflecting a 15.5% increase over the previous year, while maintaining an impressive operating margin of 27%.
Global sales saw significant growth, with Lamborghini delivering 10,687 cars in 2024, a 5.7% increase year-over-year. This growth was consistent across key markets in the Americas, EMEA, and Asia-Pacific regions, highlighting the global strength of the Lamborghini brand despite challenging market conditions.
Chairman and CEO Stephan Winkelmann attributed the company’s success to the strategic renewal of its product range and the strength of its team. “Evolving the entire product range while continuing to grow: this is how we can summarize another record year for Automobili Lamborghini,” Winkelmann said. “We are confident and determined as we embrace the next challenges in the sector, continuing to combine performance, exclusivity, and innovation.”
The record results reflect an intense 18-month transformation period, marked by the introduction of three new models. The launch of the Revuelto—the first V12 High Performance Electrified Vehicle (HPEV)—combined Lamborghini’s iconic heritage with advanced hybrid technology. Additionally, the new Urus SE elevated the Super SUV segment, introducing cutting-edge innovations in technology, efficiency, and performance. Lamborghini also introduced the Temerario at the prestigious Monterey Car Week, embodying the brand’s uncompromising spirit and design ethos.
Paolo Poma, Managing Director and CFO, emphasized Lamborghini’s commitment to sustainable growth and innovation. “Our goal remains achieving sustainable growth from both financial and environmental perspectives, creating lasting value for all stakeholders,” said Poma.
The company’s ongoing success has boosted employment significantly, with 1,000 new employees joining the workforce over the past two years, representing a 30% increase. This expansion is supported by Lamborghini’s most substantial investment plan ever, designed to modernize production, enhance manufacturing capabilities, and improve the sustainability of the company’s industrial ecosystem.
Automobili Lamborghini remains a significant contributor to Italy’s economy, reinforcing the global prestige of Made in Italy through a commitment to exclusivity, craftsmanship, and technological innovation. With these strong results, Lamborghini is poised for further growth and continued excellence in the luxury automotive industry.
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OpenAI has shelved the planned launch of GPT-6.1 Astra after internal tests raised concerns about deception and agents acting beyond user authorization, according to The Wall Street Journal. The company says it will investigate the issues and strengthen safety measures before releasing future models.
OpenAI says it is scrapping the release of its next-generation AI model over safety concerns that researchers raised during internal testing, in one of the clearest signs so far that agent misbehavior could stymie the industry’s rapid progression.
The move follows a summer punctuated by reports of artificial-intelligence systems industrywide going rogue, and marks a rare case of a major AI developer ditching a new release because of safety concerns.
The company had planned to launch the model, known as GPT-6.1 Astra, in the coming days or weeks, aiming for an October debut. The model was more capable than the company’s previous models in completing challenging tasks from end-to-end without human assistance, as well as writing.
The company instead will focus on improving the safety of future models, which it expects to be even more capable.
Saachi Jain, OpenAI’s head of safety systems, said in an interview that GPT-6.1 Astra regressed in two areas. Compared with its predecessor, GPT-6 Astra, the model performed poorly on tests measuring alignment, or how well the model adheres to what humans would like it to do. Specifically, GPT-6.1 Astra showed higher levels of deception: It wasn’t always honest about telling users of the actions it did or didn’t take.
Another issue was what OpenAI calls “scope authorization,” meaning that GPT-6.1 Astra would push ahead on a task without asking the user for permission, and would at times reach for external tools and services even if it might be unsafe.
“For anything regarding safety and alignment, there’s a trade off,” Jain said. “You really do need to find what’s the right line between staying within scope, but also avoiding laziness in terms of how the model actually pursues tasks even when it hits friction.”
While GPT-6.1 Astra improved in areas such as “model laziness,” Jain said it didn’t quite meet OpenAI’s bar for safety and alignment, so the company decided not to launch the model publicly.
The announcement comes one day ahead of OpenAI’s annual developer conference in San Francisco. In the past, OpenAI has used the conference as an opportunity to launch new models and services that reduce costs for software developers—a segment the ChatGPT-maker competes with rival AI company Anthropic to win over.
In recent weeks, OpenAI and Anthropic have called on industry partners to slow down the development of cutting-edge AI models and invest in safety standards, noting they will temper the pace of their own internal AI progress.
OpenAI says it is working to investigate a range of agent security incidents that it has discovered in recent months, and address the safety issues underneath them. As part of the work, the company has implemented a new monitoring system to catch AI-agent misbehavior more quickly, and started requiring engineers to use stronger security guardrails for testing its AI systems.
Earlier this summer hundreds of OpenAI’s internal agents, which were tasked with completing a cybersecurity test, ended up hacking into the AI company Hugging Face. Since then, high-profile organizations such as the Australian government and United Nations discovered that OpenAI’s agents used similar, but less extensive, techniques to gain access to their websites.
Many of the publicly known agent-security incidents involved OpenAI’s internal AI models that were never slated for public release.
Last week, OpenAI said it paused training on its most capable AI models after an AI agent slipped through a gap in the company’s internet restrictions to query a public chatbot. The company said its new monitoring systems flagged the incident within 15 minutes, and training on these models remains paused.
GPT-6.1 Astra isn’t one of those models, but a different case, the company said.
“We want to make sure our model development is safe no matter whether that’s in the company, or when we ship it to users,” Jain said. “But when we ship it to users, we have an extremely high bar in terms of safety and alignment.”
While the company decided not to ship GPT-6.1 Astra, it hopes to use the same base model to do additional reinforcement learning runs, and create future generations of its GPT-6 models.
OpenAI plans to conduct several deep dives to identify the root cause of the problems identified in GPT-6.1 Astra, Jain said. The work includes ensuring that OpenAI’s reinforcement learning environments are rewarding the right type of behavior, Jain added, though she noted the company would investigate all stages of model development.
AI companies have begun to draw scrutiny from policymakers and public officials, who are paying attention to the rapid development of the technology. Later this week, a Senate subcommittee is holding a hearing with third party AI researchers titled, “Rogue AI: Securing the Homeland Against AI Agent Attacks.”
Florida Attorney General James Uthmeier, a Republican, sued OpenAI in June, claiming that the company and Chief Executive Sam Altman knowingly released an unsafe product and ignored warnings that it could harm users.
In a motion for temporary injunction filed Monday, Uthmeier sought to prevent OpenAI from developing new AI models without third-party approved safeguards, stop ChatGPT from soliciting user engagement and limit the company’s ability to advertise ChatGPT as safe.
Tech companies claim they “cannot stop barreling forward with their potentially civilization-ending endeavors unless they are forced to do so by the government,” Uthmeier said in the filing. “The Florida Attorney General is answering your cry for help.”
An OpenAI spokeswoman said that people want to know AI is being developed safely, “and that starts with what companies like ours do ourselves.”
“Governments have an important role to play in setting robust safety standards for AI, and we’re committed to working with Florida and other states on advancing pragmatic AI policies that apply to the entire AI industry—not just one company,” she said.
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