Can Formula One Ever Be Sustainable?
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Can Formula One Ever Be Sustainable?

The motor sport famed for its fast cars, glamorous lifestyle and Champagne finishes is trying to halve its emissions by 2030.

By YUSUF KHAN
Thu, Mar 13, 2025 9:53amGrey Clock 5 min

Sebastian Vettel is a four-times Formula One World Champion. By any measure, the German racing driver has had a glittering career. The only thing he wished he had done more of: Speaking out more about the harmful effects of car racing on the environment.

“If I look back, that’s maybe the only thing I regret,” said the 37-year-old. “Formula One has to become sustainable because otherwise there is a serious threat of it not existing,” Vettel said.

F1 is a sport built on burning fuel. Drivers fly across the world, staying at luxurious locations such as Monaco, Miami and Monza to speed around racetracks at more than 200 miles an hour. But all of this comes at a cost to the environment.

In 2022, Formula One’s carbon footprint totaled 223,031 tons of carbon dioxide equivalent, including both its direct and indirect emissions, according to the sport’s latest sustainability report—roughly the same as the Pacific island nation of Tonga. That figure is down from 2018, but is still far from the emissions target the motor sport has set itself — net zero, or halving emissions, by 2030.

The bulk of the emissions in F1 come from logistics, roughly 49% of the total. The cars themselves and the fuel they burn account for less than 1% of total emissions. Some 29% of F1’s emissions are generated by business travel, with a further 12% coming from event operations. The last 10% come from factories and facilities, designing and producing the cars and kit needed for races.

But the sport has grown rapidly in popularity in recent years , especially with younger and female fans. In the U.S. alone, 3 million viewers tuned in for the Miami Grand Prix in May last year, according to Blackbook Motorsport, while Netflix’s “Drive to Survive” documentary series , pulled in nearly half a million viewers during its sixth season debut week last year, according to audience-measurement firm Nielsen. The new season kicks off with the Australian Grand Prix this weekend.

F1 is also one of the few sports that actually has committed to lowering its impact on the environment. It first launched its sustainability strategy in 2019. Meanwhile major sports leagues like the NFL, MLB, NBA and Premier League have yet to offer assessments of their own carbon footprint.

However, F1 remains bankrolled by oil-and-gas companies, showcasing a contradiction with its green ambitions. “It is a fossil fuel party that happens nearly every week now,” said Vettel.

Between races, practice and other events, many drivers use private jets. Ferrari itself is sponsored by a private jet firm VistaJet, while some F1 stars have their own personal planes.

Vettel said he was ashamed when he realized his carbon footprint as an F1 driver tallied 400 tons of carbon dioxide a year. The average person’s annual footprint is about four tons. Vettel reduced his footprint to about 60 tons a year by cutting back on use of private jets, taking commercial flights outside of Europe and taking the train or driving to races within Europe.

Vettel wants other drivers to do the same. “I disagree with the fact that you can’t move in a public airport because you can’t move in terms of ‘oh, I’m so famous I can’t travel this way’,” he said. “I think they should be banned because they’re just horrible for no real benefit.”

While F1 as a championship has its own goals , so too do the individual teams taking part. McLaren Racing and Mercedes-Benz Motorsport, for example, have both published their own sustainability reports and say they are increasingly worried about climate risk and the ability to race in the future.

“We have done some analysis on climate risk on our ability to race and we know that heat, flooding and potential sea-level rise are issues that are real,” said Kim Wilson, sustainability director at McLaren Racing, parent of McLaren Formula One. “Extreme weather not only affects our ability to go racing but also moving freight. So it’s about how we adapt and use our influence so that we are going to be able to continue as an industry.”

A recent change made by F1 to regroup most of its European races together will reduce miles traveled between races, and help lower its emissions. The championship uses biofuel-powered trucks to move equipment between venues, which it says has reduced related emissions by 83%. F1 and teams like Mercedes are also purchasing sustainable aviation fuel credits to help mitigate emissions from flying.

For the race in Austria last year, much of the event was powered by renewable energy, using a combination of vegetable oils, solar panels and battery storage. Doing so cut emissions from the pit, paddock and technical center by 90%, according to F1.

Calendar changes have also been made in the Asia-Pacific region and in North America to reduce mileage traveled between races. Teams are now sending equipment ahead on boats instead of planes, using more in-country resources and building hubs from where equipment can be moved over shorter distances.

 

Some teams are also turning to carbon removal and offsets to help meet their goals. McLaren has partnered with soil carbon sequestration firm UNDO , an enhanced rock-weathering project developer, while Mercedes is purchasing its offsets through Frontier, a group of largely technology companies that has committed more than $1 billion to carbon removals.

“Our priority is to reduce our emissions and that’s why we’ve got our 75% reduction target by 2030,” said Alice Ashpitel, head of sustainability at Mercedes-Benz Motorsport. “But we also recognize that we are going to need removal credits to help us kind of neutralize that residual 25%, and then beyond that carbon removals will play a role in neutralizing those kind of hard to abate, final emissions.”

But F1’s links with the fossil-fuel companies are drawing scrutiny. Saudi Arabian Oil Co., known as Aramco, the largest oil producer in the world, is a flagship sponsor. Most Formula One races take place in fossil-fuel-producing countries, including the U.S. but also places like Abu Dhabi, Bahrain and the host of last year’s United Nations COP29 climate conference, Azerbaijan.

F1 and its proponents argue that by having these types of sponsors, it helps them and the countries in which they are based to push environmental changes. It cites an advanced sustainable fuel created by Aramco as an example, which it says all race cars will run on from 2026, leading to an 80% cut in emissions.

“F1 is great at solving technology problems,” said Mark Preston, former head of design at McLaren Racing. He said that the sport attracts the best engineers, who help to create new technologies and designs that, while benefiting the cars, can also be used farther afield.

However, Andrew Simms, co-director of the New Weather Institute, a climate-focused think tank, said that Aramco is looking to produce only 35 barrels a day of the synthetic e-fuel, compared with the 9 million barrels a day of crude oil it produces. The New Weather Institute has lodged a claim with the U.K.’s Advertising Standards Authority, saying that F1 and Aramco have been misleading in their advertisements on advanced and low-carbon fuels in F1 and the wider transport sector. The claim is under investigation.

F1 said it believes the new fuels could have an impact on road vehicles as carmakers seek to reduce global automotive emissions. Aramco said its “relationships in motorsports allows us to test these advanced fuels under extreme conditions, which helps to validate their potential.”

Despite the issues, researchers like Simms are optimistic sports such as F1 can foster change, with athletes serving as role models for fans. “There are sports people calling on governing bodies to minimize the impact of sport on the environment,” he said. “The more we see people speaking out about it the more sport can be seen as an example.”

For Vettel, he says F1 has the opportunity to lead by example on climate and sustainability. “I see a huge opportunity because Formula One’s got the money,” he said. “The question is, do they want to spend that money or not?”

Write to Yusuf Khan at yusuf.khan@wsj.com



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Ben Broca launched a company last December that offers AI tools to entrepreneurs. He’s already added 10,000 paying customers and is on track to bring in $10 million in revenue this year.

One thing he hasn’t added: any other employees.

The 40-year-old is part of a class of entrepreneurs who are launching, and then often running, new companies on their own. Artificial intelligence tools answer Broca’s emails, help write and debug code, field requests from customers, sign up new subscribers and grant refunds when issues arise.

Broca relishes his ability to make whatever decisions he wants on his own, often from his sun-drenched Sausalito, Calif., living room. “I think compromises make lukewarm results,” he said.

Once upon a time, running a business of a certain size required a team. AI is turning that assumption upside down, and more aspiring entrepreneurs are going it alone.

Ben Broca sitting in his home office.
Tech has seen an explosion of solo founders in the past year. Broca said he likes being able to work at his own speed, unencumbered by a team. Jonah Reenders for WSJ

An analysis by the payments company Stripe shows there are thousands of solo operators on the company’s platform that are generating over $1 million in revenue, with their ranks doubling between 2023 and 2025. The number of solo operators crossing the $10 million threshold nearly tripled in that same span.

In the past, people without business contacts or particular savvy might not have known how to get their ideas off the ground, said Ernie Tedeschi, Stripe’s chief economist. “Now, AI can be a built-in business partner,” he said.

AI’s ability to handle various administrative tasks makes it potentially useful for launching solo businesses in many fields. But the technology’s ability to also handle key tasks in tech, like coding, make that field a particular hot spot.

Analyzing Census Bureau data, Bank of America Institute economist Taylor Bowley found that among all industries, new business applications in the information sector have seen the biggest percentage increase—nearly 45%—over the past year. At the same time, the rate of information-sector applicants saying they plan to hire workers has experienced the sharpest decline of any measured industry.

This Census dataset doesn’t track solo-operated businesses. But the numbers broadly show—in tech and beyond—that applications are flat among businesses likely to hire workers, but generally rising elsewhere. Economists say that’s a strong sign that solo operators are on the upswing.

“The bar for getting started has never been lower,” said Julian Weisser, who runs a San Francisco-based accelerator for solo founders working in tech. The accelerator—which offers founders seed money and mentorship in exchange for an equity stake—attracted 4,500 applicants for 10 slots made available in its most recent cycle, nearly five times the number it drew when it launched last May.

Going it alone with AI can still be surprisingly expensive. Broca said he was losing money on many customers’ accounts while paying to access Anthropic’s Claude to run his clients’ requests—that AI company, as well as others, charges based on usage. He has since switched to free open-source AI models from China.

Broca said he has raised $30 million from investors and, at the same time, has saved millions in salary since he hasn’t needed a team of software engineers.

Another risk: If it’s easy for one entrepreneur to launch an AI-assisted business, copying them can be easy, too. This creates anxiety for founders like Troy Johnston, who runs an AI-assisted business alone in Orlando, Fla.

“Everybody has the sword and we all have the ability to unsheathe Excalibur now,” said Johnston, 40, who used AI to code an app that helps people get the most out of credit card benefits. The company makes around $3,000 a month in profit, with no employees, and is continuing to grow.

Headshot of Troy Johnston.
Troy Johnston said AI’s power and ease of use is an incredible boon for entrepreneurs like him—and also a double-edged sword. Luann Koerper

What one-person businesses will mean for the labor market remains to be seen. Polling has shown Americans are worried that AI will replace jobs, and top economists are wrestling with that possibility, too. But AI is also creating lots of new jobs, and the go-it-alone entrepreneurs show how the technology can both open doors and limit employment opportunities.

“If everyone’s hiring less, but you get four times more firms, what does that do to head count?” said Rembrand Koning, an associate professor at Harvard Business School who studies entrepreneurship. He co-authored a recent study that found that among 50,000 startups the researchers examined, those focused on AI tended to operate with 25% fewer employees.

Koning also believes a soft hiring environment that’s left some people mired in long job searches has encouraged more to try their hand at launching businesses.

Some founders cite different motives. “It’s a perfect storm of post-pandemic burnout and a re-evaluation of one’s priorities, and also booming AI and a sense of what’s possible,” said Samir Ahmad, 39, who lives in Breinigsville, Pa.

Two years ago, Ahmad decided to leave the corporate job he had worked at Verizon for almost two decades to start a solo coaching and consulting business. He had been seeing social-media posts touting the ease and virtues of AI, which he used to chart a business plan and help with marketing. “It was like my chief of staff, a second in command,” he said.

The business ultimately petered out within months, though, and Ahmad is now back to a full-time corporate role with a utility company.

For Claire Vo, 41, AI helped her turn a passing impulse into a business. She was working full-time as a tech executive when she tapped AI in late 2023 to help code an app that would help her manage documentation and design for new products, with customers ranging from financial services to healthcare firms.

“I was copying and pasting from ChatGPT,” said Vo, who lives in San Francisco.

Claire Vo smiling into the camera while recording a podcast.
Claire Vo used AI to code an app that’s on track to make seven figures in profit this year. Claire Vo

She put the app online for $1 a month, and within weeks people downloaded it thousands of times. Nearly three years later, Vo’s company—which she ran solo for nine months before hiring an engineer—now has 100,000 users and is on track to make seven figures in profit this year. AI handles the company’s marketing, sales and customer support.

While AI is a shortcut, Vo said her network and credibility in the industry were key. “I think people over-index on how easy AI is and under-index on how much I did to get to this point,” she said.

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