Dubai Luxury Home Sales Boomed in 2025, Hitting a Record 500 Deals

Dubai had a banner year in 2025, logging a record-breaking number of home sales at $10 million and above, according to a report from Knight Frank on Monday.

The U.A.E. city closed out the year with 500 sales valued at $10 million-plus—including 68 homes that sold for more than $25 million, another all-time high—producing a total value of $9.05 billion, a 27.7% increase of 2024’s luxury sales volume of $7.09 billion.

A strong fourth quarter helped propel the market to these record numbers, with 143 homes selling for more than $10 million during the final three months of the year, up from 103 in the third quarter.

Regional and worldwide luxury buyers alike continue to be compelled to buy property in Dubai, “attracted by the high quality of life, world-class amenities and infrastructure, enabled by the government’s ambitious investment programs,” Faisal Durrani, partner and head of research for Knight Frank’s Middle East and North Africa (MENA) region, said in the report.

“Dubai’s meteoric rise as the world’s busiest market for $10 million-plus homes, having increased from just 30 sales in 2020 to 500 by the end of 2025, is best reflected in the emirate’s growing reputation as a magnet for the global elite,” he said.

The tree-shaped man-made island of Palm Jumeirah retained its spot as the most popular community for luxury home buyers, recording 28 sales of homes valued at more than $10 million during the fourth quarter.

The yet-to-be-completed Palm Jebel Ali—which closely resembles the shape of Palm Jumeirah—was close behind with 22 sales. It’s expected to be completed in 2028.

“At 50% larger than its established neighbor Palm Jumeirah, Palm Jebel Ali remains a destination to watch,” said Will McKintosh, regional partner and head of residential for MENA.

“While it will obviously take time to reach the maturity of other established communities, the 2025 sales figures are a welcome indication of its high potential and the growing demand from the wealthiest buyers for prime waterfront property and the luxury Dubai lifestyle.”

The priciest deal of the quarter was for a six-bedroom apartment in Bugatti Residences by Binghatti, within the Business Bay community.

The 47,200-square-foot home sold for AED 550 million (US$149.7 million), setting a U.A.E. sale price record for a penthouse.

The previous record was held by a 22,000-square-foot penthouse at the Como Residences on the Palm Jumeirah that sold for AED 500 million in November 2023.

Australia’s housing shortage has long positioned real estate as a cornerstone of wealth creation. But as governments push to deliver 1.2 million new homes, many of them high-rise apartments, investors are increasingly weighing whether vertical living offers the same long-term returns as traditional houses.

While apartments offer lower entry prices and strong rental demand in key locations, critics warn that strata costs, oversupply and lack of land ownership can undermine long-term capital growth.

LOCATION AND LIFESTYLE DRIVE DEMAND

Company RE chief executive Marcus Buskey says thoughtfully designed high-rise developments in lifestyle precincts can deliver strong returns, particularly in premium coastal markets.

Demand remains robust across the Gold Coast and inner-city Brisbane, driven by downsizers, professionals and interstate buyers seeking convenience and lifestyle.

“Apartments in premium Gold Coast areas like Mermaid Beach, Broadbeach and Burleigh Heads have consistently demonstrated capital growth, driven by limited availability, desirability of location and ongoing demand from lifestyle-focused buyers,” Buskey says.

He adds that quality, exclusivity, views and proximity to amenities remain critical factors influencing performance.

MELBOURNE MARKET SHOWS MIXED SIGNALS

Melbourne project marketing specialist Jon Ellis, founder of The Move, says apartments continue to dominate transactions, accounting for 360 of his last 400 sales.

However, he warns not all developments perform equally.

“Some lower-grade apartments in Melbourne may never go back up to the sales price they were achieving a few years ago,” Ellis says.

He notes that construction costs have risen sharply, making it harder to deliver strong investment yields. Yet demand remains strong for well-executed developments.

“Investors purchasing an apartment for $600,000 need to get about $600 a week in rent. If you can get that right and prove it, demand for apartments certainly outstrips residential houses.”

THE LAND FACTOR REMAINS CRITICAL

Like all investment opportunities, others favour a freestanding home over a high-rise apartment.

“In my opinion, the only people who make money from high-rise apartments are the developers who build and sell them,” buyers’ agent Gianni Musumeci says.

For this reason, the Sydneysider steers investors away from high-rise apartments. “While they may appear to be an appealing investment on the surface with attractive guarantees, modern designs and convenient locations at somewhat lower entry points, high-rise apartments are, in my view, rarely a good investment,” Musumeci, of Leverage Property Advisers, says.

“This is especially the case when compared to standard residential homes in suburban markets, primarily due to the overwhelmingly high supply of apartments, the high level of cash flow expenses, the number of defects commonly found in high-rise buildings and the cost to remediate them, as well as the lack of land ownership, which is the primary driver of capital growth.”

“Economics 101 tells us that capital growth is achieved when diminishing supply meets increasing demand. The issue with high-rise apartments is that they’re typically built in areas with overwhelming supply, and often, that supply exceeds demand,” he says.

“These developments are usually located around major transport hubs, and as a result, if you’re looking to buy in one of these areas, you’re competing with dozens or even hundreds of similar listings.”

“Apartments are far easier to mass produce because the only restriction is how high you can build. You can’t expect strong growth in a market that’s saturated. In contrast, standalone residential homes are limited by land availability,” Musumeci says.

WEALTH CREATOR FAVOURS FREEHOLD PROPERTY

Entrepreneur and investor Scott O’Neill, who has amassed a combined net worth of $153 million with his wife Mina, says his personal experience has reinforced the benefits of freehold ownership.

He owned a high-rise apartment early in his investing journey but sold it after two years.

“The yields can vary significantly, ranging from four to seven per cent, but that’s before accounting for sinking funds and strata fees. Your net returns often drop to between one and two per cent,” O’Neill says.

He says oversupply and rising strata costs can further weaken performance.

“Most long-term property owners end up selling high-rise apartments in favour of freehold properties.”

INVESTMENT DECISION DEPENDS ON STRATEGY

Despite the risks, apartments can still deliver strong results when chosen carefully.

Experts agree that location, developer quality, supply levels and long-term demand are critical factors.

While houses continue to offer superior land value and long-term growth potential, apartments can provide attractive yields and accessibility for investors seeking exposure to high-demand urban markets.

Ultimately, the right investment depends on an investor’s strategy, time horizon and appetite for risk.