SOCIAL MEDIA DYNASTY LISTS $20M NORTH BONDI BEACH HOUSE
Social media phenomenon the Norris Nuts are listing their architect-designed North Bondi home following a $5 million transformation.
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North Bondi is one of Sydney’s most coveted addresses thanks to its enviable proximity to Australia’s most famous beach – and the high-profile residents who call it home.
A contemporary six-bedroom house at 117 Brighton Boulevard is a beach house with a very 2026 twist – it’s owned by one of the country’s most influential families.
The vendors don’t come from “old money” and are not of a political persuasion, but the Norris family – also known as The Norris Nuts – have about 20 million social media followers. Former Olympic swimmer Justin Norris, his wife Brooke, and their six children, Sabre, Sockie, Biggy, Naz, Disco and Charm are known for sharing their daily escapades, which reportedly earn them as much as $10,000 a day.
The Norrises purchased the property in 2022 for $15.2 million and then set about transforming the home via a $5 million renovation that enlisted the expert help of award-winning architect Nick Tobias and renowned builders 3M.
Although the family originally intended for the home to house their growing brood, they are now offloading 117 Brighton Boulevard to focus on another North Bondi property they bought back in 2023 for $14.2 million.
Now their reimagined beach house is back on the market with Ric Serrao, Alex Lyons and Christophe Serrao of Raine & Horne Double Bay.
While the agents are not publicly disclosing a price guide, local properties have recently sold for between $13.9 million for a vacant land parcel at 108 Ramsgate Ave and $21.5 million for a penthouse at 6/124 Campbell Parade.
The sleek interiors of the two-storey Norris family home include European oak floors, Calacatta marble surfaces and extensive glazing to capture the coastal light.
At its heart, the spacious open-plan living and dining zone connects to an Instagram-worthy marble kitchen with a grand island bench large enough to welcome half a dozen kids. The space features top-of-the-line appliances and sliding doors opening out to a private backyard, complete with a sun deck and a plunge pool.
The ground floor also houses a family-friendly laundry, a media room, and a main bedroom suite with an ensuite and a walk-in wardrobe with a skylight.
Upstairs, the views come into focus in the expansive second living room. There is a full communal bathroom and four more bedrooms, each with built-ins, one with an ensuite and two with integrated desks.
Fit for a family who works from home, the North Bondi property has a separate studio space out the back with a private entrance.
Throughout the house, the technology has been updated with Control4 automation, a Sonos sound system, Circadian lighting, VRV air-conditioning, automated blinds, heated bathroom floors, and a CCTV security system.
A front courtyard has plenty of room for three cars, a real estate rarity in Bondi, but there is also a DA approval for a double lock-up garage.
The Norris family’s residence at 117 Brighton Boulevard is listed via private treaty with Ric Serrao, Alex Lyons and Christophe Serrao of Raine & Horne Double Bay.
A Sydney couple has paid $15.5 million for the Grand Penthouse at Marquee’s $285 million La Belle Residences beachfront development which is nearing completion at Palm Beach, eclipsing the record for an off-the-plan apartment sale on the southern Gold Coast. The sprawling single level 640 sqm beachfront residence, with sweeping views of the Gold Coast …
Continue reading “$15.5m La Belle Penthouse eclipses southern Gold Coast record”
On the owner’s deck, a 20-metre swimming pool incorporates Feadship’s patented ContraWave technology and extends indoors as a suspended, glass-bottomed infinity pool.
4 minA Sydney couple has paid $15.5 million for the Grand Penthouse at Marquee’s $285 million La Belle Residences beachfront development which is nearing completion at Palm Beach, eclipsing the record for an off-the-plan apartment sale on the southern Gold Coast.
The sprawling single level 640 sqm beachfront residence, with sweeping views of the Gold Coast north and south, beats the previous record of $14.6 million, set at the Sur Kirra Beach penthouse in Coolangatta in December 2025, and comes in 70 per cent above Palm Beach’s apartment suburb record of $9.1 million.
The buyer plans to make it their permanent home as they relocate to the Gold Coast. The result marks a turning point for Palm Beach. The suburb was once a quiet stretch of beach between Burleigh Heads and Currumbin and now ranks among the country’s most sought-after coastal addresses.
The sale also shows how the top of the market is changing, according to Jacques Winterburn of Marquee, one of Southeast Queensland’s most active private developers.
“For a long time the southern Gold Coast was where people came for holidays. Wealthy interstate buyers are no longer just buying holiday homes here, they are relocating,” Mr Winterburn said.
“These are people who live on Sydney Harbour. They had already decided to relocate to the Gold Coast, and what took the time was finding the right property in the right location. They chose the northern end of Palm Beach. The comparison has changed. They’re weighing Point Piper and Bondi against the premium end of Palm Beach. Absolute beachfront, genuinely quiet, Tallebudgera Inlet a short walk away and Burleigh minutes up the road without the noise and busyness that comes with living there. On space, beach access and lifestyle, this wins.”
The Grand Penthouse is built on the scale of a large house. It has 510 sqm of internal living space and a 130 sqm balcony, five bedrooms each with its own ensuite, a private cinema, an executive office, a wine display and multiple living areas. The hallways are two metres wide, which is almost unheard of in an apartment design.
The building sits on over 40 metres of absolute beach frontage. The penthouse itself runs 34 metres along the beachfront, one of the widest new apartments on the Gold Coast, and occupies a single level, so there are no stairs. Its 270-degree views run uninterrupted from Burleigh Headland and the Surfers Paradise skyline south to Currumbin and Snapper Rocks.
The couple moved quickly, committing within about a month after inspecting completed Marquee buildings across the Gold Coast and bringing friends along for a second opinion.
“They did their homework, but once they had seen the finished buildings the decision came easily,” sales and marketing spokesman Azura Griffen said. “At this price level, buyers wanted to walk through projects we had completed years ago, not look at renders. Track record and trust in delivery are the whole conversation.”
What took longer was the residence itself. Over the following months the couple worked with Marquee to customise the penthouse, reworking the layout so that every key living space looks out over the ocean.
“They knew exactly what they wanted. The ocean had to be in every room, the kitchen, the dining room, the master bedroom, the office,” Ms Griffen said. “Because Marquee is both the developer and the builder, we could work through those changes with them.”
Ms Griffen said the building being close to completion has given buyers confidence.
“Buying off the plan at this level is about trust. Buyers can now walk the site, see the finishes and stand on the balconies. Once they’ve done that, the decision usually makes itself.”
La Belle Palm Beach is due for completion by Christmas 2026. Marquee has already secured its next absolute beachfront site, in the same pocket at the northern end of Palm Beach, with a launch planned for early next year.
“We have a number of buyers who love the northern end of Palm Beach for the same reasons, a quiet serene beach, close to thetranquil waters of Tallebudgera, yet minutes from the restaurants of Burleigh Heads,” Ms Griffen said. “That feedback is why we secured our next site in the same pocket.”
“It will be more boutique, with larger apartments of 190 to 300 sqm and the same world-class amenity. It will be our best beachfront building yet.”
“We are already taking enquiry and pre-registrations, much of it from buyers who missed out at La Belle and want to make sure they do not miss the next one.”
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