SOCIAL MEDIA DYNASTY LISTS $20M NORTH BONDI BEACH HOUSE

North Bondi is one of Sydney’s most coveted addresses thanks to its enviable proximity to Australia’s most famous beach – and the high-profile residents who call it home.

A contemporary six-bedroom house at 117 Brighton Boulevard is a beach house with a very 2026 twist – it’s owned by one of the country’s most influential families.

The vendors don’t come from “old money” and are not of a political persuasion, but the Norris family – also known as The Norris Nuts – have about 20 million social media followers. Former Olympic swimmer Justin Norris, his wife Brooke, and their six children, Sabre, Sockie, Biggy, Naz, Disco and Charm are known for sharing their daily escapades, which reportedly earn them as much as $10,000 a day.

The Norrises purchased the property in 2022 for $15.2 million and then set about transforming the home via a $5 million renovation that enlisted the expert help of award-winning architect Nick Tobias and renowned builders 3M.

Although the family originally intended for the home to house their growing brood, they are now offloading 117 Brighton Boulevard to focus on another North Bondi property they bought back in 2023 for $14.2 million.

Now their reimagined beach house is back on the market with Ric Serrao, Alex Lyons and Christophe Serrao of Raine & Horne Double Bay.

While the agents are not publicly disclosing a price guide, local properties have recently sold for between $13.9 million for a vacant land parcel at 108 Ramsgate Ave and $21.5 million for a penthouse at 6/124 Campbell Parade.

The sleek interiors of the two-storey Norris family home include European oak floors, Calacatta marble surfaces and extensive glazing to capture the coastal light.

At its heart, the spacious open-plan living and dining zone connects to an Instagram-worthy marble kitchen with a grand island bench large enough to welcome half a dozen kids. The space features top-of-the-line appliances and sliding doors opening out to a private backyard, complete with a sun deck and a plunge pool.

The ground floor also houses a family-friendly laundry, a media room, and a main bedroom suite with an ensuite and a walk-in wardrobe with a skylight.

Upstairs, the views come into focus in the expansive second living room. There is a full communal bathroom and four more bedrooms, each with built-ins, one with an ensuite and two with integrated desks.

Fit for a family who works from home, the North Bondi property has a separate studio space out the back with a private entrance.

Throughout the house, the technology has been updated with Control4 automation, a Sonos sound system, Circadian lighting, VRV air-conditioning, automated blinds, heated bathroom floors, and a CCTV security system.

A front courtyard has plenty of room for three cars, a real estate rarity in Bondi, but there is also a DA approval for a double lock-up garage.

The Norris family’s residence at 117 Brighton Boulevard is listed via private treaty with Ric Serrao, Alex Lyons and Christophe Serrao of Raine & Horne Double Bay.

Property has always been about more than buying and selling. A home can represent a fresh start, a long-term investment, an architectural idea or a connection to a particular neighbourhood. Even when people are not planning a move, many still enjoy following the market, researching local areas and discovering the stories behind remarkable homes.

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For Atlas, this thinking forms part of “Real Estate, Reimagined”, its broader brand campaign focused on using brand, creativity and technology to deliver a more relevant, useful and human real estate experience. Rather than treating technology as an end in itself, the emphasis is on how it can make property easier and more engaging to explore.

That human focus matters because real estate decisions are often closely tied to significant moments in people’s lives. A move may be connected to a growing family, a new job, a change in lifestyle or a long-held ambition. Even outside those milestones, homes and neighbourhoods remain a source of interest because they reflect how people live and how communities develop.

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Whatever brings you to property, discover more at atlas.com.au

SOCIAL MEDIA DYNASTY LISTS $20M NORTH BONDI BEACH HOUSE

Social media phenomenon the Norris Nuts are listing their architect-designed North Bondi home following a $5 million transformation.

Atlas Real Estate is reimagining how people connect with property, combining listings, market insights, local stories and lifestyle content in one destination for those buying, selling or simply exploring the market.