SOCIAL MEDIA DYNASTY LISTS $20M NORTH BONDI BEACH HOUSE

North Bondi is one of Sydney’s most coveted addresses thanks to its enviable proximity to Australia’s most famous beach – and the high-profile residents who call it home.

A contemporary six-bedroom house at 117 Brighton Boulevard is a beach house with a very 2026 twist – it’s owned by one of the country’s most influential families.

The vendors don’t come from “old money” and are not of a political persuasion, but the Norris family – also known as The Norris Nuts – have about 20 million social media followers. Former Olympic swimmer Justin Norris, his wife Brooke, and their six children, Sabre, Sockie, Biggy, Naz, Disco and Charm are known for sharing their daily escapades, which reportedly earn them as much as $10,000 a day.

The Norrises purchased the property in 2022 for $15.2 million and then set about transforming the home via a $5 million renovation that enlisted the expert help of award-winning architect Nick Tobias and renowned builders 3M.

Although the family originally intended for the home to house their growing brood, they are now offloading 117 Brighton Boulevard to focus on another North Bondi property they bought back in 2023 for $14.2 million.

Now their reimagined beach house is back on the market with Ric Serrao, Alex Lyons and Christophe Serrao of Raine & Horne Double Bay.

While the agents are not publicly disclosing a price guide, local properties have recently sold for between $13.9 million for a vacant land parcel at 108 Ramsgate Ave and $21.5 million for a penthouse at 6/124 Campbell Parade.

The sleek interiors of the two-storey Norris family home include European oak floors, Calacatta marble surfaces and extensive glazing to capture the coastal light.

At its heart, the spacious open-plan living and dining zone connects to an Instagram-worthy marble kitchen with a grand island bench large enough to welcome half a dozen kids. The space features top-of-the-line appliances and sliding doors opening out to a private backyard, complete with a sun deck and a plunge pool.

The ground floor also houses a family-friendly laundry, a media room, and a main bedroom suite with an ensuite and a walk-in wardrobe with a skylight.

Upstairs, the views come into focus in the expansive second living room. There is a full communal bathroom and four more bedrooms, each with built-ins, one with an ensuite and two with integrated desks.

Fit for a family who works from home, the North Bondi property has a separate studio space out the back with a private entrance.

Throughout the house, the technology has been updated with Control4 automation, a Sonos sound system, Circadian lighting, VRV air-conditioning, automated blinds, heated bathroom floors, and a CCTV security system.

A front courtyard has plenty of room for three cars, a real estate rarity in Bondi, but there is also a DA approval for a double lock-up garage.

The Norris family’s residence at 117 Brighton Boulevard is listed via private treaty with Ric Serrao, Alex Lyons and Christophe Serrao of Raine & Horne Double Bay.

Australia’s housing crisis will not be solved by first-home buyer incentives or tax changes alone, with leading property figures warning governments must tackle supply constraints if affordability is to improve.

Speaking at the Kanebridge Quarterly Property Leadership Summit in Sydney last week, expert project marketing specialist Sam Elbanna, property investor and fund manager Paul Miron and property consultant Karla McNeice said that a lack of housing supply remained the central issue facing the market.

Elbanna, Director of CPM Realty with more than 30 years’ experience in project sales, argued that successive governments had focused too heavily on stimulating demand rather than addressing the barriers preventing new housing from being delivered.

“The misconception is that politicians think the way to solve the housing crisis is to drive demand,” he said.

“The reality is that’s not the way. This is a supply-side problem, and it needs to be solved on the supply side.”

Drawing on his experience in project sales, Elbanna said policies designed to help first-home buyers often had unintended consequences, pointing to previous grants that ultimately flowed through to higher property prices.

Instead, he said developers were facing increasing red tape, approval delays and rising costs, which were discouraging new housing supply.

“In the absence of stock, demand exceeds supply,” he said.

Miron, a Co-Founder and Fund Manager of Msquared Capital, said the housing debate had become overly focused on tax policy while overlooking broader structural issues.

He argued that affordability challenges stemmed from a combination of factors, including planning constraints, supply shortages, migration levels and interest rates.

“No-one can be 100 per cent certain on the real reason for property prices is going up,” he said.

“The reason why property prices are higher is a combination of interest rates, lack of supply, migration, vacancy rates and maybe taxes play a role.”

Miron was critical of recent federal housing policy changes, warning they could reduce the number of new homes being built and further constrain supply that was even highlighted in the budget.

He also highlighted the importance of the property sector to the broader economy, noting that residential real estate and related industries employed more than one million Australians.

McNeice, who advises developers on sales strategy and market intelligence, said understanding buyers had become increasingly important as affordability pressures intensified.

While affordability remained a major consideration, she said today’s buyers were focused on value rather than simply price.

“People are looking for value for money,” she said.

She said buyers were increasingly evaluating factors such as transport connections, walkability, nearby amenities and flexible living spaces that could accommodate changing family needs.

“What infrastructure is going on? Can I walk to the shops? Can I meet people at the local cafe?” she said.

The panel also discussed the mounting pressures facing developers, with Elbanna arguing that many projects become financially unviable from the moment a site is purchased.

“The viability of a development happens at the moment the site is bought,” he said.

He said rising construction costs, higher interest rates and overly optimistic feasibility assumptions had left some developers exposed as market conditions changed.

While acknowledging the growing number of smaller and first-time developers entering the market, Elbanna said property development required expertise across finance, construction, marketing and legal disciplines.

“It is actually a business that requires a level of expertise,” he said.

Looking ahead, the panel agreed opportunities remained in the market despite current challenges.

Miron said property should continue to be viewed as a long-term investment and cautioned against trying to time short-term market movements.

McNeice said success would increasingly depend on identifying projects that genuinely met changing buyer expectations.

Elbanna said affordable housing remained achievable, but developers needed to deliver more than just homes.

“We can provide affordable housing in this country,” he said.

“But we’ve got to wrap that affordable housing with the things that people want.”

As Australia’s housing affordability debate intensifies, the panellists agreed on one point: without a meaningful increase in housing supply, demand-side measures alone are unlikely to solve the nation’s property challenges.

SOCIAL MEDIA DYNASTY LISTS $20M NORTH BONDI BEACH HOUSE

Social media phenomenon the Norris Nuts are listing their architect-designed North Bondi home following a $5 million transformation.

Australia’s housing affordability crisis is being fuelled by chronic undersupply, planning delays and rising development costs, as politicians continue to focus on the wrong solutions.