Gucci Heiress’s California Desert Home Hits the Rental Market for $28,000 a Month
The granddaughter of Guccio Gucci has owned the Palm Desert home for more than 30 years.
The granddaughter of Guccio Gucci has owned the Palm Desert home for more than 30 years.
A Southern California desert compound built by a Gucci heiress is now available to rent for $28,000 a month.
Located in Palm Desert, about 25 miles south of Palm Springs, the home was bought and renovated in the 1990s by Patricia Gucci, the only daughter of Aldo Gucci and granddaughter of Guccio Gucci, who founded the luxury Italian fashion house, according to The Wall Street Journal . It has been on and off both the sales and rental markets since 2012, once asking as much as $9 million, the listing history shows.
On a map the 4-acre property’s location appears totally remote, but it’s just 11 minutes from the main strip in Palm Desert, which has grocery stores, restaurants, art galleries and high-end shopping. Driving up to the property, though, it “feels like you’re going through Mars,” said listing agent Michelle Schwartz of the Agency.
“It’s a total retreat,” she said. “You have peace, remoteness, security, safety, but it’s a lot closer [to town] than people give it credit for.”
Schwartz and her colleague Adrienne Herkes brought the property to the rental market at the end of February. Schwartz couldn’t comment on the seller’s identity.
Located within a gated community in the Santa Rosa Mountains, the compound comprises a main house and two guest houses, which in total offer 10 bedrooms, 11 bathrooms and about 10,800 square feet of living space. Each guest house has its own kitchen.
Its style takes inspiration from a variety of cultures, with details including Moroccan-style wall niches, plaster walls, and a Greek-inspired built-in bed in the primary bedroom.
The seller “is a world traveler, and she’s collected energy and vibes from all different parts of the world and put them together into this property that she’s been part-time living in for all these years,” Schwartz said.
Both the compound’s tennis court and pool overlook views of the Coachella Valley, as the property sits high up on Bighorn Mountain.
“It’s almost like you’re on top of the world,” Schwartz said. “And oftentimes, you can see bighorn animals. It’s a very natural setting.”
Schwartz added that because of the property’s high altitude, it remains about 10 degrees Fahrenheit cooler than the base of the mountain, making it more bearable, even in the summer.
The property, which can be rented for short terms, hits the market in anticipation of the area’s slew of spring festivals, including Coachella and Stagecoach. Schwartz also thinks the property would be “perfect” for someone seeking inspiration, or even an artist in need of a backdrop for a photo shoot.
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“It’s somewhere you can think. You don’t hear anything—there’s no cars, there’s no noise,” Schwartz said. “You’re close enough to everything [in town], so you can have the nuances of everyday life and modern living, but you’re completely removed once you’re here, and you can breathe.”
Patricia Gucci, who founded the luxury travel bag brand Aviteur, couldn’t be reached for comment.
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Buyer demand, seller confidence and the First Home Guarantee Scheme are setting up a frantic spring, with activity likely to run through Christmas.
The spring property market is shaping up as the most active in recent memory, according to property experts Two Red Shoes.
Mortgage brokers Rebecca Jarrett-Dalton and Brett Sutton point to a potent mix of pent-up buyer demand, robust seller confidence and the First Home Guarantee Scheme as catalysts for a sustained run.
“We’re seeing an unprecedented level of activity, with high auction numbers already a clear indicator of the market’s trajectory,” said Sutton. “Last week, Sydney saw its second-highest number of auctions for the year. This kind of volume, even before the new First Home Guarantee Scheme (FHGS) changes take effect, signals a powerful market run.”
Rebecca Jarrett-Dalton added a note of caution. “While inquiries are at an all-time high, the big question is whether we will have enough stock to meet this demand. The market is incredibly hot, and this could lead to a highly competitive environment for buyers, with many homes selling for hundreds of thousands above their reserve.”
“With listings not keeping pace with buyer demand, buyers are needing to compromise faster and bid harder.”
Two Red Shoes identifies several spring trends. The First Home Guarantee Scheme is expected to unlock a wave of first-time buyers by enabling eligible purchasers to enter with deposits as low as 5 per cent. The firm notes this supports entry and reduces rent leakage, but it is a demand-side fix that risks pushing prices higher around the relevant caps.
Buyer behaviour is shifting toward flexibility. With competition intense, purchasers are prioritising what they can afford over ideal suburb or land size. Two Red Shoes expects the common first-home target price to rise to between $1 and $1.2 million over the next six months.
Affordable corridors are drawing attention. The team highlights Hawkesbury, Claremont Meadows and growth areas such as Austral, with Glenbrook in the Lower Blue Mountains posting standout results. Preliminary Sydney auction clearance rates are holding above 70 per cent despite increased listings, underscoring the depth of demand.
The heat is not without friction. Reports of gazumping have risen, including instances where contract statements were withheld while agents continued to receive offers, reflecting the pressure on buyers in fast-moving campaigns.
Rates are steady, yet some banks are quietly trimming variable and fixed products. Many borrowers are maintaining higher repayments to accelerate principal reduction. “We’re also seeing a strong trend in rent-vesting, where owner-occupiers are investing in a property with the eventual goal of moving into it,” said Jarrett-Dalton.
“This is a smart strategy for safeguarding one’s future in this competitive market, where all signs point to an exceptionally busy and action-packed season.”
Two Red Shoes expects momentum to carry through the holiday period and into the new year, with competition remaining elevated while stock lags demand.
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