The Longevity Coach to the Stars: Chief Brabon on Ageing Well

Chief Brabon, Australia’s original transformation coach and co-founder of The Sweat & Social Club, has spent more than two decades reshaping how people approach fitness and ageing.

Known for training everyone from elite athletes to busy executives, he champions a longevity-first approach, focussing on strength, mobility and stability to help clients not just live longer, but live better.

Kanebridge Quarterly Magazine sat down with Chief Brabon to talk about his longevity-based training philosophy, the mistakes people make as they age, and the daily habits that keep him sharp.

What are the core principles behind your longevity-based training?

Firstly, it is important to define what “longevity” really is. To some people, it is “to live as long as possible”. In my personal (and professional) opinion, longevity is “to live as well as possible, for as long as possible”. Who really wants to live to 100 if they weren’t physically able to enjoy their last 30 years?

It’s for this reason that our focus is on improving our clients’ current overall health & fitness, and laying the groundwork for maintaining it long term.

What do most people get wrong about ageing well?

They don’t adjust their fitness priorities as they age. In our 20s and 30s, it’s all about building muscle, staying lean, lifting heavy and moving fast – structure, strength and speed come first. But by our late 40s, that order should flip. Mobility and stability need to move to the top of the list, with strength and stamina still in the mix, but with a different approach.

How is functional training different from standard fitness routines?

Functional training attempts to combine three or more of the 6 Pillars of Fitness (listed above) into each exercise. For example, a standard fitness routine may see you performing a two-legged press on a machine where your body is entirely supported – the focus here is strength. A functional alternative might see you doing a single arm/single leg dead lift to target strength, mobility, and stability all at the same time.

What bad habits do you commonly see in high-achievers, and how do you fix them?

Most high achievers have often made their businesses/ careers and their families their priorities for years (if not decades), but have neglected their health and fitness. As they near 50, they often realise that without their health, they are not going to be able to truly appreciate, or enjoy everything that they have built, or at least not for as long as they would like.

What’s one daily habit you swear by for staying sharp, both physically and mentally?

Find one thing that you can do every single day, no matter what you’ve got on, or where you are. My personal suggestion is a quick 5-minute mobility flow that you can literally do beside your bed, in your pyjamas, before you do anything else for the day.

When not at the gym, how do you relax?

My wife and business partner, Emilie, and I are real foodies. As we work, train, and race together, we have made a pact to take one another out at least three times a week. This allows us to focus on each other while enjoying great food. It’s an added bonus that we train many of Australia’s best chefs and restaurateurs.

Rolls-Royce has unveiled the Phantom Centenary Private Collection, a landmark series of just 25 motor cars honouring the 100th anniversary of its most storied model.

Described as the marque’s most complex and technologically ambitious creation to date, the Centenary Collection is a statement of craftsmanship, symbolism and legacy, three years in the making.

Each Phantom Centenary tells the story of the nameplate’s century-long reign as the pinnacle of luxury motoring.

Every surface, from its embroidered headliner to its gold-detailed engine cover, reflects an element of Rolls-Royce’s history.

The Bespoke Collective of designers and artisans distilled the Phantom’s heritage into 77 motifs that appear throughout the car, created using groundbreaking techniques such as 3D marquetry, ink layering, laser-etched leather and 24-carat gold leafing.

Chief Executive Chris Brownridge called the Centenary Collection “a tribute to 100 years of the world’s most revered luxury item,” describing it as “a motor car which reaffirms Phantom’s status as a symbol of ambition, artistic possibility, and historical gravitas.”

Inside, the rear seats feature more than 160,000 stitches across 45 panels of high-resolution printed and embroidered fabric inspired by historic Phantoms, developed in partnership with a fashion atelier.

The front seats are laser-etched with hand-drawn sketches that reference key design codenames, while the Anthology Gallery installation – 50 brushed aluminium fins engraved with a century of quotes – forms a centrepiece that reads like a living archive.

The exterior pairs Super Champagne Crystal paint with Arctic White and Black tones, finished with iridescent glass particles. Each car is crowned with a solid 18-carat gold Spirit of Ecstasy, enamelled and hallmarked with a bespoke “Phantom Centenary” mark. Even the famed RR badges have been plated in 24-carat gold and white enamel for the first time.

Bespoke woodwork depicts the Phantom’s most defining journeys, from Sir Henry Royce’s homes in France and England to the 4,500-mile expedition of the first Goodwood-era Phantom across Australia. Roads and landscapes are etched in gold, and interior embroidery continues these lines in gleaming thread.

The Starlight Headliner, with 440,000 stitches, portrays the mulberry tree under which Royce once worked, complete with bees from the marque’s Goodwood apiary and constellations referencing legendary Phantoms such as Sir Malcolm Campbell’s ‘Bluebird’.

Limited to 25 cars worldwide, the Phantom Centenary Private Collection stands as both an homage to Rolls-Royce’s past and a promise of its future, a modern-day heirloom crafted to be read, driven and remembered over generations.

The Longevity Coach to the Stars: Chief Brabon on Ageing Well

Transformation coach Chief Brabon reveals the secrets to training smarter and living stronger and longer.

Only 25 of the most intricate Rolls-Royce Phantoms ever made will celebrate the nameplate’s 100-year legacy.