The Trending Look That Has Home Designers Playing With Fire
This centuries-old Japanese technique is adding a surprisingly contemporary vibe to luxury homes, inside and out
This centuries-old Japanese technique is adding a surprisingly contemporary vibe to luxury homes, inside and out
It’s the kind of edgy design trend you might have scrolled past on a social media feed: homes bearing beautifully charred facades or feature walls, a charcoal patina that seems as if it emerged from fire itself—in fact, that’s exactly how it came into being.
Shou sugi ban, also known as yakisugi, is a Japanese wood-burning method with roots that run deep. The craft emerged during Japan’s Edo period, from 1603 to 1868, as a way to clad cedar buildings to withstand temperature fluctuations between seasons and render them fire retardant and insect repellant. Aside from its practical benefits, the look has exploded in the West as a way to give homes—mostly luxury ones—a brooding, dramatic exterior that fits with an earthy minimalist aesthetic as much as texture-rich maximalist one.
The preservation technique, which can be achieved by hand or machine, involves burning wood until the surface is charred, cooling and cleaning it to remove soot and dust and finishing it with natural oils to reinforce its durability and aesthetic appeal.
Dark and charred and decidedly grained, the look of shou sugi ban is altogether distinctive.
“When you burn the clean wood, it creates a textural surface that highlights the beauty of the wood grain and colour,” said Mia Jung, director of interiors at Ike Kligerman Barkley in New York and San Francisco.
Depending on the degree of charring and finishing, the wood can produce a range of looks from deep black with pronounced grain patterns to a more subtle dark brown or grey with a smoother finish, said Jiun Ho, founder of Jiun Ho Inc., a multi-disciplinary interior and furnishings design firm in San Francisco.
Defining Detail
Unlike the purely functional role of the shou sugi ban technique of the past, today, it’s most commonly used for decorative purposes—both inside and outside the home.
“It has a modern yet earthy aesthetic,” said Stephanie Hobbs, design principal at Marmol Radziner in Los Angeles. “Clean lines and details help this naturally textured and rough material feel modern and luxurious.”
The old-world application can, ironically, have a very contemporary vibe. “The simplicity of the wood offers a beautiful and natural look that honours the Japanese aesthetic of wabi-sabi, which embraces imperfections,” said Teresa Boyd and Helena Finkelstein, co-owners and lead designers of Verona, New Jersey-based Olive Hill Design Company.
While traditionally rendered in cedar, modern variations of the art utilise different types of woods, such as Douglas fir, cypress, pine or oak, creating many diverse looks. The cost of shou sugi ban varies widely based on factors such as the type of wood used, the degree of charring and the finish applied.
“It can be more expensive than untreated wood due to the labor-intensive process,” Ho said. Typically, prices range from $15 to$20 per square foot on average.
What’s Old Is New Again
There’s no denying the technique is having a moment, and it aligns with so many other trends, such as the growing emphasis on artisan-made things as well as biophilic design, a concept that aims to connect people with nature, in part, through natural materials.
“In this age of fast everything, there is a growing respect and appreciation for traditional craftsmanship,” Kornak said. “Shou sugi ban is a great example of that—it has a rich and beautiful history, especially in architecture and design. In addition, it’s both modern and rustic, which is aesthetically intriguing.”

The matte finish and distinctive wood graining create a striking impression that is different from what people are used to seeing, Hobbs said, noting how it balances with a natural landscape.
“People love the warmth and natural qualities of wood siding, but it often comes with a large commitment to maintenance. This method of finishing ages naturally and beautifully over time and requires less maintenance than a typical wood siding application,” she said.
What makes shou sugi ban even more relevant is that it’s eco-friendly. The wood retains the carbon-dioxide absorbed during the tree’s growth, making it more durable and expanding the life of the wood, said Philip Consalvo, principal of PJCArchitecture in New York City. It also naturally protects the wood from the elements, eliminating the need for harsh chemicals.
“As darker home exteriors continue to trend, we will likely see this material becoming increasingly popular for cladding,” he said.
Fresh Ways to Play With Fire
These days, shou sugi ban, in all of its smoky glory, is showcased in a multitude of ways—as siding and fencing, decking, interior and feature walls and furniture.
Ho loves using shou sugi ban for wall cladding because “it adds a multi-dimensional texture making the interior feel rich and warm.” For a new restaurant he’s designing called Enclos, which is opening later this summer in Sonoma, California, he covered the dining room’s walls and ceiling with shou sugi ban. “This created a dark black texture that serves as a blank canvas, allowing everything in the room, including the guests and the food, to stand out,” he said.
Jeffrey Dungan, founder and creative director at Jeffrey Dungan Architects in Mountain Brook, Alabama, prefers to apply the technique inside a home for a dark and moody vibe. While Hobbs tends to add the charred wood as a finishing material to connect interior walls with exterior siding.

Siding is the most common way to showcase the Japanese technique. Consalvo used the material as siding because of its “eco-friendly nature and seamless integration with the home’s natural surroundings,” for a recently completed lake house in the Adirondacks.
“The unique appearance of shou sugi ban enhanced the modern aesthetic we desired for the house. By incorporating this traditional craftsmanship in a modern way, we aimed to honour the Japanese wood preservation technique,” he said.
However, Consalvo noted that since the charring process is unfamiliar to many builders and contractors, “proper training and understanding of the technique are essential to achieving the desired results and maintaining its integrity and benefits.”

Aside from walls and siding, Shou Sugi Ban can be used to fashion bespoke items such as furniture, light fixtures or objets d’art. Design firm Holly Hunt has used geometric figurines by Martha Sturdy called “Reflections” as well as hand-carved solid cedar bowls from A Space.
“For both of these, the ashen black finish and minimalist lines are a graceful yet robust accent for interiors,” said Jo Annah Kornak, senior vice president and executive creative director of Chicago-based Holly Hunt.
Homeowners who are curious about the look but don’t want to commit to decorating large expanses can add a small side table or console crafted with the shou sugi ban technique for a natural and minimalist addition to their décor, Boyd and Finkelstein suggested.
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Australia’s housing affordability crisis is being fuelled by chronic undersupply, planning delays and rising development costs, as politicians continue to focus on the wrong solutions.
Australia’s housing crisis will not be solved by first-home buyer incentives or tax changes alone, with leading property figures warning governments must tackle supply constraints if affordability is to improve.
Speaking at the Kanebridge Quarterly Property Leadership Summit in Sydney last week, expert project marketing specialist Sam Elbanna, property investor and fund manager Paul Miron and property consultant Karla McNeice said that a lack of housing supply remained the central issue facing the market.
Elbanna, Director of CPM Realty with more than 30 years’ experience in project sales, argued that successive governments had focused too heavily on stimulating demand rather than addressing the barriers preventing new housing from being delivered.
“The misconception is that politicians think the way to solve the housing crisis is to drive demand,” he said.
“The reality is that’s not the way. This is a supply-side problem, and it needs to be solved on the supply side.”
Drawing on his experience in project sales, Elbanna said policies designed to help first-home buyers often had unintended consequences, pointing to previous grants that ultimately flowed through to higher property prices.
Instead, he said developers were facing increasing red tape, approval delays and rising costs, which were discouraging new housing supply.
“In the absence of stock, demand exceeds supply,” he said.
Miron, a Co-Founder and Fund Manager of Msquared Capital, said the housing debate had become overly focused on tax policy while overlooking broader structural issues.
He argued that affordability challenges stemmed from a combination of factors, including planning constraints, supply shortages, migration levels and interest rates.
“No-one can be 100 per cent certain on the real reason for property prices is going up,” he said.
“The reason why property prices are higher is a combination of interest rates, lack of supply, migration, vacancy rates and maybe taxes play a role.”
Miron was critical of recent federal housing policy changes, warning they could reduce the number of new homes being built and further constrain supply that was even highlighted in the budget.
He also highlighted the importance of the property sector to the broader economy, noting that residential real estate and related industries employed more than one million Australians.
McNeice, who advises developers on sales strategy and market intelligence, said understanding buyers had become increasingly important as affordability pressures intensified.
While affordability remained a major consideration, she said today’s buyers were focused on value rather than simply price.
“People are looking for value for money,” she said.
She said buyers were increasingly evaluating factors such as transport connections, walkability, nearby amenities and flexible living spaces that could accommodate changing family needs.
“What infrastructure is going on? Can I walk to the shops? Can I meet people at the local cafe?” she said.
The panel also discussed the mounting pressures facing developers, with Elbanna arguing that many projects become financially unviable from the moment a site is purchased.
“The viability of a development happens at the moment the site is bought,” he said.
He said rising construction costs, higher interest rates and overly optimistic feasibility assumptions had left some developers exposed as market conditions changed.
While acknowledging the growing number of smaller and first-time developers entering the market, Elbanna said property development required expertise across finance, construction, marketing and legal disciplines.
“It is actually a business that requires a level of expertise,” he said.
Looking ahead, the panel agreed opportunities remained in the market despite current challenges.
Miron said property should continue to be viewed as a long-term investment and cautioned against trying to time short-term market movements.
McNeice said success would increasingly depend on identifying projects that genuinely met changing buyer expectations.
Elbanna said affordable housing remained achievable, but developers needed to deliver more than just homes.
“We can provide affordable housing in this country,” he said.
“But we’ve got to wrap that affordable housing with the things that people want.”
As Australia’s housing affordability debate intensifies, the panellists agreed on one point: without a meaningful increase in housing supply, demand-side measures alone are unlikely to solve the nation’s property challenges.
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