Hercules Hits the Market: Byron Hinterland Estate with Breathtaking Ocean Views Listed for $30M
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Hercules Hits the Market: Byron Hinterland Estate with Breathtaking Ocean Views Listed for $30M

A property that packs a powerful punch, Hercules in Byron Bay’s hinterland is an estate to go down in history.

By Kirsten Craze
Wed, Feb 26, 2025 11:19amGrey Clock 2 min

Befitting its majestic name, Hercules is a mammoth 5.59ha property occupying the largest parcel of flat land along the Byron escarpment. Thanks to its prime position, the estate has head turning ocean views out to Broken Head National Park and the famous Cape Byron lighthouse.

Two homes share the unparalleled parcel along with a tennis court, two pools, separate guest accommodation, a function centre, music studio, a dam and even a thriving citrus orchard.

Billionaire developer and CEO of retirement development group GemLife, Adrian Puljich, and his wife Jessica, who runs interior design firm House Society, are selling Hercules after less than three years of ownership.

The prominent over-50s developer launched his latest venture Allure in September last year. With a $500 million pipeline of land lease communities to roll-out in Queensland by late 2025, Allira will house more than 1000 homes for seniors.

Listed with Nick Dunn of McGrath Byron Bay, the prestige property is sporting a $27 million to $30 million price guide. Although the hefty sum is an impressive price tag for a regional non-waterfront property, the greater Byron benchmark is significantly higher. That record was set in 2023 when tech entrepreneur Benjamin Bray reportedly paid $37 million for The Range, a 48ha luxury escape nearby, also in Coopers Shoot.

Mr and Mrs Puljich bought the estate for $22 million in June 2022 from previous owners Robert and Deborah Wild, co-directors of the Evolve College school of massage training. Back in 2014, the Wilds had bought the retreat for $7.9 million from international music producer Tom Misner, founder of SAU University College.

Although Hercules is not located on the coast, the ocean is still the headline act with a sweeping Pacific panorama from almost every turn, including two observation decks at the cliff face and a ionised horizon pool which appears to be at one with the big blue.

In the five-bedroom main residence there are multiple formal and informal rooms for grand scale entertaining, a wide ocean view terrace for alfresco gatherings, as well as an internal Travertine barbecue courtyard.

The contemporary kitchen has a full suite of German appliances, and each bedroom has its own ensuite. Other features of the 895sq m primary dwelling include a private office, a wine cellar, a first-floor games room and a six-car garage.

Throughout the rest of the resort-like property there is a modern two-storey three-bedroom health retreat with its own pool, a championship-sized tennis court with flood lights, a gym and steam room, plus a 100sq m state-of-the-art film and sound recording studio with a make up room, bathrooms and adjacent offices. A conference centre offers 200sq m of training space, as well as consulting, treatment and meeting rooms, a kitchen and toilets.

Additional features of the expansive property include a solar system, gated entry with video security system, an extensive data network, high electrical power connection capacity with substation upgrade to 315kVA, a water bore with irrigation and a 200,000L rainwater tank.

Hercules is an approximate five-minute drive to Byron Bay or Bangalow and about 30 minutes from Balinna Gateway Airport.

 

Listed with McGrath Byron Bay’s Nick Dunn, Hercules is on the market via private treaty sale with a price guide of between $27 million to $30 million.



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Property of the Week: 87-89 Darley Rd, Randwick, NSW
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Randwick’s Swan Isle is a meticulously restored heritage estate. With a $14 million guide, the palatial residence blends Victorian grandeur with modern luxury.

By Kirsten Craze
Mon, Sep 29, 2025 2 min

As local legend has it, retired Colonel William Farrell Commanding Officer of the first infantry regiment, stood on the balcony of his new Randwick residence back in 1906 and watched his soldiers parade by, saluting his honour.

Today, more than a century later, Swan Isle itself deserves a salute as it remains one of Sydney’s most meticulously maintained heritage addresses.

The 1349sq m estate in Randwick made an appearance on the market in early 2024, at the time asking $20m – a figure that would have eclipsed the suburb price record of $14.35 million set that same year.

Ray White Double Bay’s Kate Smith, and principal Elliott Placks, have brought the palatial seven-bedroom home back to market with a new campaign and an amended guide of $14 million.

The $6 million price correction may seem significant, but the eastern suburbs’ prestige property scene evidently sets its own pace.

Just last week the period residential estate Iona in Darlinghurst – once owned by Hollywood elite Baz Luhrman and Catherine Martin – sold for top dollar after an apparent $13 million “discount”.

That heritage estate had been marketed unsuccessfully in 2024 with a $40 million guide, was then slashed to $27 million at the start of this month, but sold in just 12 days for $37.5 million.

Since Swan Isle last sold in 2002 for $2.02 million, the two-storey home at 87 – 89 Darley Rd has been lovingly restored by the current owners and retired hoteliers, Robert and Mary Lou Richards.

The Richards were the publicans of The Strand, in Darlinghurst in 1992 and the Rocksia in Rockdale between 2012 and 2020.

After Colonel Farrell and his wife Frances raised five children at the historic home, the property was later used by St Jude’s Anglican Church for monthly services.

By the mid-20th century it became a private hotel and was then returned to private hands in 1960.

Inside, the stately residence expertly balances period charm and contemporary convenience with formal and casual living rooms featuring high ornate ceilings, chandeliers, polished timber floors and intricate lead light windows.

There are also original fireplaces and bespoke joinery that has been crafted to suit the home’s Victorian past, while modern upgrades include a modern kitchen with stone surfaces, Ilve and Miele dishwasher and a butler’s pantry.

All seven bedrooms are spread across both levels, plus two of the four bathrooms have elegant freestanding tubs and dual vanities.

In addition to multiple entertainment spaces downstairs, the upper floor houses a study, media room, billiards room and several balconies capturing panoramic views of Centennial Parklands and the city skyline.

Outside, the expansive grounds are home to manicured gardens befitting the romantic era, and more 21st century inclusions such as a barbecue area, a heated swimming pool, and a self-contained pool house that doubles as a studio.

The block has dual street access with Huddart Lane and there is an automated four-car garage with ample storage.

Swan Isle is close to Royal Randwick Racecourse, Allianz Stadium, Moore Park Golf Course, the Entertainment Quarter and the SCG.

Swan Isle at 87-89 Darley Rd, Randwick is listed with Kate Smith and Elliott Placks of Ray White Double Bay. It is listed via private treaty with a $14 million price guide.

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