BMW LAUNCHES NEUE KLASSE WITH GLOBAL DEBUT OF ELECTRIC iX3
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BMW LAUNCHES NEUE KLASSE WITH GLOBAL DEBUT OF ELECTRIC iX3

BMW has unveiled the Neue Klasse in Munich, marking its biggest investment to date and a new era of electrification, digitalisation and sustainable design.

By Jeni O'Dowd
Mon, Sep 8, 2025 11:24amGrey Clock 2 min

BMW has launched a new brand era with the global debut of its Neue Klasse in Munich, laying the foundation for the company’s future in electrification, digitalisation and circularity.

The Neue Klasse represents BMW’s largest-ever investment and applies not only to an all-new generation of vehicles arriving from late 2025 into 2026, but also to technologies, manufacturing processes and operations across the company’s value chain.

The name evokes the pivotal 1961 launch of the original Neue Klasse, which introduced the 1500 sedan and helped re-establish BMW as a global automotive force.

At the heart of the 2025 debut is the fully electric iX3 Sports Activity Vehicle, one of six models to be launched with Neue Klasse DNA over the next two years.

The iX3 integrates BMW’s latest electric drive system with a driving range of up to 805 kilometres (WLTP) and high-speed charging capability. Its design references BMW heritage with monolithic surfaces, precise lines and a new light signature.

Inside, the cabin is bright and expansive, showcasing innovations such as the Panoramic iDrive, which projects key information across the windscreen on a specially developed 43.3-inch surface.

Other features include a 17.9-inch Central Display in free-cut design, a floating instrument panel with backlit fabric, large window surfaces and a panoramic sunroof. Sustainability has been a core focus, with BMW citing a 42 per cent smaller carbon footprint in the supply chain compared with the previous model.

The iX3 also introduces new computing power, including the “Heart of Joy” system that manages the drive system to deliver greater efficiency and driving pleasure.

Oliver Zipse, Chairman of the Board of Management of BMW AG, said the Neue Klasse represents a landmark transformation for the brand.

“The Neue Klasse is our biggest future-focused project and marks a huge leap forward in terms of technologies, driving experience and design,” he said.

“Practically everything about it is new, yet it is also more BMW than ever. What started as a bold vision has now become reality: the BMW iX3 is the first Neue Klasse model to go into series production.”

Production of the iX3 will begin at BMW’s new plant in Debrecen, Hungary, later this year. Vehicles for the Australian market will enter production from March 2026, with local deliveries expected by mid-2026.

The first variant for Australia will be the BMW iX3 50 xDrive.



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From Desert Dunes to the Digital Age: The Remarkable Evolution of Lamborghini’s Super SUV

Nearly half a century after a military prototype first rolled out of Sant’Agata Bolognese, Lamborghini’s Super SUV lineage culminates in a 800CV plug-in hybrid that does 0–100km/h in 3.4 seconds

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There is a photograph of the LM002 that tells you everything you need to know about Lamborghini’s ambition.

A powder-blue behemoth, all muscle and menace, blasting through forest tracks at speed. It looks like nothing else on earth – because in 1986, it wasn’t.

That vehicle, the world’s first Super SUV, was the unlikely starting point for one of motoring’s great dynasties.

Nearly 40 years later, its spiritual successor, the Urus SE, will hit 312km/h and travel more than 60 kilometres on electric power alone.

The distance between those two facts is the story of Lamborghini’s most improbable, most spectacular achievement.

The journey began not with glamour but with grit. In 1977, Lamborghini unveiled the Cheetah at the Geneva Motor Show, an all-wheel-drive prototype built for military applications, featuring a rear-mounted Chrysler V8, a tubular steel chassis and a fibreglass body.

The US government contract it was designed to win never materialised. Neither did its follow-up, the LM001, which retained the V12 from the Countach but struggled with weight distribution in desert conditions.

It took engineer Giulio Alfieri to crack the problem. By relocating the engine to the front, a move that sounds obvious only in retrospect, he produced the LM002, debuted at the 1986 Brussels Motor Show.

Powered by a 5.2-litre V12 producing 450CV, it could propel its 2.7-tonne body beyond 200km/h. Pirelli developed bespoke Scorpion BK tyres just to handle it. Inside, leather upholstery, wood trim and air conditioning made it as sybaritic as it was savage. Just 301 were built before production ended in 1992.

Twenty-five years passed before Lamborghini returned to the segment.

The Urus, unveiled in production form in 2017, was not merely a new car — it was a reinvention of the brand.

To build it, Lamborghini doubled its Sant’Agata Bolognese facility from 80,000 to 160,000 square metres. Its 4.0-litre twin-turbo V8, the company’s first turbocharged engine in its modern era, produced 650CV and 850Nm of torque, reaching 100km/h in 3.6 seconds. Its carbon-ceramic front discs, at 440mm, were the largest fitted to any production vehicle at launch.

The range has evolved rapidly since. The Urus Performante lifted output to 666CV, swapped air suspension for steel springs for sharper dynamics, and in 2022 set the production SUV record at Pikes Peak — 10:32.064. The Urus S, launched the same year, matched that power figure while prioritising luxury and adaptability over lap times.

Now comes the Urus SE, and with it, a genuine inflection point. Unveiled in 2024, it pairs the twin-turbo V8 with a 141kW electric motor for a combined 800CV and 950Nm, making it the most powerful Urus ever produced. A 25.9kWh battery enables over 60km of fully electric driving.

Top speed is 312km/h. The aerodynamics have been entirely redesigned, the infotainment system gains dedicated hybrid management displays, and buyers can choose from more than 100 exterior colours.

None of which would have seemed remotely plausible in 1977, when Lamborghini was trying, and failing, to sell a fibreglass truck to the US military. Sometimes the greatest stories begin in failure.

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