MAISON de SABRÉ TAKES PARIS: AUSTRALIA’S MODERN LUXURY BRAND ARRIVES AT LE BON MARCHÉ
Eight years after launching from Brisbane, MAISON de SABRÉ has made its Paris debut at Le Bon Marché Rive Gauche, confirming its place among the world’s new generation of luxury houses.
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Australian design house MAISON de SABRÉ has opened a pop-up at Le Bon Marché Rive Gauche, marking its first Paris appearance and celebrating eight years of extraordinary growth for the brand founded by brothers Omar and Zane Sabré.
The residency, running from October 25, 2025, to January 3, 2026, positions the self-funded label within one of the world’s most exclusive retail destinations — a milestone that cements its status as one of Australia’s most successful global luxury exports.
Since its founding in 2017, MAISON de SABRÉ has evolved from a personalised phone case start-up into a $100 million modern luxury business, now shipping to more than 150 countries.
Around 80 per cent of its sales come from international markets, proof that its clean, design-led aesthetic and commitment to craftsmanship have global appeal.
At the centre of the Paris showcase is The Palais, the brand’s flagship handbag and new icon. Conceived over eight years, its architectural form represents MAISON de SABRÉ’s shift from personalised accessories to the rarefied territory of luxury fashion.
“The industry loves to romanticise heritage,” says co-founder Zane Sabré. “But heritage doesn’t guarantee relevance. The Palais proves you don’t need a century of history to create something iconic – you need conviction, execution, and a brand people actually believe in.”
Brother and creative director Omar Sabré adds, “Hermès has the Birkin. We have The Palais.”
Following its global sell-out debut earlier this year, The Palais now leads the brand’s international assortment and signals its arrival in the global handbag market.
The Le Bon Marché installation features multiple sizes of the bag, alongside the full collection of handbags and small leather goods. A Charm Bar offering on-site personalisation brings the brand’s signature interactive retail experience to the Paris stage.
The pop-up follows a string of high-profile activations in Tokyo, New York and Milan, where MAISON de SABRÉ has demonstrated its ability to reinterpret traditional luxury through a modern, design-forward lens.
Its recent flagship experience at Tokyo’s Miyashita Park placed the brand alongside Louis Vuitton, Gucci, Prada and Balenciaga — a move that signalled its ambition to compete at the highest level.
Underpinning MAISON de SABRÉ’s rise is a quiet but resolute commitment to sustainability and responsible production. The brand sources all leather from Leather Working Group Gold-Rated tanneries, including a Dutch partner pioneering waterless tanning technology that saves up to 20 litres of freshwater per hide.
Its charm collections are crafted from upcycled leather offcuts, demonstrating that environmental awareness can coexist with luxury design.
For a brand that began in Australia with a single monogrammed accessory, the Paris debut at Le Bon Marché is more than a retail event. It’s a statement — that modern luxury can be born anywhere, thrive without legacy, and redefine craftsmanship for a global audience.
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The French-Swiss watchmaker expands its aviation-inspired universe with three bold new releases, each blending advanced materials, luminous design and mechanical precision.
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Bell & Ross has re-engineered its iconic BR-03 line with the launch of the BR-X3 series, a new generation of professional instrument watches designed for those who live at the edge of performance.
The new models — the BR-X3 Black Titanium, BR-X3 Blue Steel and BR-X3 Night Vision — take the brand’s signature “circle within a square” aesthetic into more experimental territory, merging technical mastery with striking design.
At the heart of the BR-X3 line is the BR-CAL.323 calibre, a self-winding mechanical movement developed by Kenissi for Bell & Ross, offering a 70-hour power reserve and COSC-certified precision.
Each piece is built around a multi-component 41 mm case that uses advanced materials including titanium, steel, carbon fibre, and luminescent resin, with a 5-year warranty across the range.
Three Takes on Flight
The BR-X3 Black Titanium focuses on lightness and strength, combining micro-blasted titanium plates with a perforated rubber strap for comfort.
The BR-X3 Blue Steel channels the colour of the stratosphere, with polished and satin-finished steel, anodised blue aluminium pillars, and a sunray blue dial inspired by space flight.
Completing the trilogy, the BR-X3 Night Vision pushes into nocturnal territory, its LUM-CAMO carbon-fibre case infused with photoluminescent resin for readability in total darkness — a 250-piece limited edition referencing the green glow of aircraft head-up displays.
A Partnership Born in the Skies
Unveiled at the 2025 Paris Air Show, Bell & Ross became the official partner of the Rafale Solo Display, the French Air and Space Force’s official flight demonstration unit.
To mark the collaboration, the brand released the BR-03 Chrono Rafale Solo Display, a 500-piece limited edition that embodies the precision and performance of the fighter jet it honours.
Housed in a 42 mm micro-blasted black ceramic case, the chronograph features the BR-CAL.301 automatic movement with a 42-hour power reserve.
Its matte black dial incorporates aviation-inspired details — a yellow dotted line around the date window, orange chronograph hands, and the Rafale Solo Display insignia.
The watch comes on a black rubber or ultra-resilient fabric strap, both built for durability under extreme conditions.
Precision Meets Passion
Since its founding in 1994 by Carlos-A. Rosillo and Bruno Belamich, Bell & Ross has built its identity around precision timekeeping for professionals — from fighter pilots to deep-sea divers.
The BR-X3 and BR-03 Chrono Rafale Solo Display extend that lineage, fusing experimental design with the technical sophistication expected of modern instrument watches.
For collectors and aviation enthusiasts alike, these new releases represent Bell & Ross at its most daring — and most authentic — where mechanical innovation meets the thrill of flight.
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