Egypt surge signals new confidence among luxury travellers
A resurgence in high-end travel to Egypt is being driven by museum openings, private river journeys and renewed long-term investment along the Nile.
A resurgence in high-end travel to Egypt is being driven by museum openings, private river journeys and renewed long-term investment along the Nile.
Abercrombie & Kent says demand for Egypt is rising sharply across its key markets, with the destination now ranking among the company’s top performing regions for 2026.
The luxury travel group reports strong year-on-year growth across the UK, US and Australia, spanning private journeys, small group itineraries and high-end celebration travel.
Some Egypt itineraries in the US market have more than doubled compared with last year, while forward bookings already extend into 2027.
Industry observers point to a renewed confidence in Egypt as a destination, underpinned by significant cultural investment and a growing appetite for deeper, more personalised travel experiences.
One of the main catalysts has been the opening of the Grand Egyptian Museum, located beside the Giza Plateau.
The museum, the largest in the world dedicated to a single civilisation, brings together the full collection of Tutankhamun’s treasures for the first time and has reignited interest in Cairo as a standalone cultural destination rather than a gateway stop.
Abercrombie & Kent’s Senior Vice President, Egypt, Amr Badr, said: “The opening of the Grand Egyptian Museum has been transformative – we’ve seen a significant surge in enquiries since November, and the calibre of traveller is remarkable.
“These are culturally curious guests seeking genuine immersion rather than surface-level touring.
“They’re booking private after-hours access to the museum, arranging consultations with Egyptologists, and approaching Egypt with the same intentionality they’d bring to any major cultural pilgrimage.
“Egypt has always been extraordinary, but 2026 feels like a renaissance moment – the perfect convergence of world-class infrastructure and a new generation discovering why this civilisation has captivated humanity for millennia.”
According to Abercrombie & Kent, British travellers are increasingly pairing museum-led experiences in Cairo with classic Nile journeys, while demand is also rising for private dahabiya charters and bespoke river itineraries.
In Australia, repeat high-spend travellers are returning to Egypt for milestone celebrations, often opting for private touring and exclusive access experiences.
The company is responding with further long-term investment along the Nile. Later this year it will launch Nile Seray, a new luxury riverboat that will feature in a private journey debuting in 2026.
A second vessel has already been commissioned, signalling confidence in sustained demand for high-end river travel in the region.
Egypt occupies a central place in the company’s history. Founder Geoffrey Kent first introduced Nile cruising to the brand in the late 1970s with the SS Memnon, laying the foundations for what has since become one of its most enduring destinations.
Nile Seray is now accepting reservations for departures from October 2026, with four-night voyages priced from USD $3,125 per person.
As the season turns, Handpicked Wines’ latest Pinot Noir and Chardonnay releases reveal how subtle shifts in place shape what ends up in the glass.
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As the season turns, Handpicked Wines’ latest Pinot Noir and Chardonnay releases reveal how subtle shifts in place shape what ends up in the glass.
The shift into autumn brings with it a quiet recalibration. Evenings lengthen, temperatures soften, and the wines we reach for begin to change.
Crisp aperitif styles give way to something more structured and contemplative. Chardonnay regains its depth, and Pinot Noir returns as the season’s defining red.
It is against this backdrop that Handpicked Wines has unveiled its latest premium collection, anchored in the 2024 vintage and spanning Tasmania, the Yarra Valley and the Mornington Peninsula.
While geographically diverse, the wines share a common philosophy: that place, rather than process, should define the final expression.
“Pinot Noir and Chardonnay are the bread and butter of Handpicked. They are our signature and what we do best,” said Chief Winemaker Peter Dillon.
“While we focus solely on our two hero varieties with this release, there is so much diversity to be found from the sites, with each one bringing a new quality and dimension to the variety.”
Nowhere is that diversity more evident than in the Yarra Valley, where two single vineyard Chardonnays offer a compelling study in contrast.
Separated by just a 45-minute drive, the Wombat Creek and Highbow Hill sites illustrate how dramatically elevation and soil can influence character.
Wombat Creek, perched at 420 metres above sea level in the Upper Yarra, produces a wine defined by finesse.
Volcanic soils and cooler temperatures deliver aromatic precision and a tight structural line. By contrast, Highbow Hill, located on the valley floor, offers a broader, more textural profile, shaped by slightly warmer conditions and different soil composition.
For Dillon, the comparison is central to understanding the essence of fine wine.
“Taking two wines from the same producer, region, and price point, made by the very same winemakers and viticulturists, has got to be the ultimate and most tangible way to explore terroir,” he said.
“It’s a joy for us as winemakers to create a totally new expression of the wine with the same grape; it really shows how the vineyard’s personality carries across into the bottle and onto the palate.

Across Australia’s leading wine regions, there has been a growing shift away from heavily manipulated styles towards wines that reflect their origin more transparently. Handpicked’s latest releases sit firmly within this movement, prioritising vineyard stewardship and minimal intervention.
Several of the wines now carry Certified Organic status, part of a broader transition that reflects a long-term commitment to soil health and environmental sustainability. The flagship Capella Pinot Noir, sourced from Tasmania, represents the culmination of more than a decade of work refining both site and technique.
The result is a Pinot Noir defined less by overt power than by restraint and clarity, characteristics increasingly associated with Australia’s finest cool-climate sites.
The timing of the release is not incidental. Autumn remains the natural home of both Pinot Noir and Chardonnay, varieties that reward slower drinking and closer attention. Where summer wines are defined by immediacy, these are built for contemplation.
In this sense, the latest collection reflects more than a single vintage. It captures a broader evolution in Australian wine, one that places increasing emphasis on nuance, origin and longevity.
As the season settles and the pace of the year begins to shift, these are wines that invite pause. Not simply to drink, but to consider the journey from vineyard to glass, and the quiet influence of place that shapes every bottle.
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