Italian Automaker Pininfarina’s Future Luxury SUV Will Likely Have Hybrid Power
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Italian Automaker Pininfarina’s Future Luxury SUV Will Likely Have Hybrid Power

By Jim Motavalli
Sat, Aug 10, 2024 7:00amGrey Clock 3 min

Italian carmaker Automobili Pininfarina’s next production car, a luxury SUV based on the radical Pura Vision concept shown at the Pebble Beach concours event in California last year, will likely not be a battery EV, but is envisioned with plug-in hybrid power.

“We’re looking at all technologies,” CEO Paolo Dellachà tells Penta . “Our commitment to electric will stay—it’s the future—but we’re also investigating hybrid power.”

The CEO won’t yet comment on which internal-combustion engine might reside under the hood of the new SUV, but he says such a luxury car would ideally have up to 50 miles of EV-only range. “We want to maximise the range, but we also don’t want the battery to take up too much interior space or add too much weight,” he says.

Inside the B95 Gotham.
Pininfarina Photo

The Pura Vision SUV could be toned down by the time it morphs into a production car, but in concept form, it displays a wide range of design innovation—and is as visually striking as the Tesla Cybertruck.

Dellachà has been in the lead role for a year and a half. But before that he was the company’s chief product and engineering officer, deeply involved in the building of the flagship Battista EV, and had previous appointments at Ferrari and Maserati. He is, in short, a very hands-on CEO.

The B95 Gotham: Would Bruce Wayne buy one? 
Pininfarina Photo

The brief for the Battista, he says, was “to create the most powerful car ever built, with great handling that ensured it could do more than accelerate in a straight line. Reaching that goal was only possible with an electric powertrain—we showed what the Battista could do with four electric motors.” The US$2.2 million Battista supercar, featuring an electric powertrain developed with Croatia-based Rimac, achieved its brief—with up to 1,900 horsepower on tap.

There’s no date on the SUV yet, and Dellachà declines to comment on how many Battistas have been delivered, but the U.S. remains the company’s biggest market. And Pininfarina should be very visible during Monterey Car Week, with a rally planned that will feature at least 10 of the company’s Battistas (including all five of the special-edition Anniversario anniversary cars).

The Pininfarina B95 Gotham (foreground) complemented by the Tumbler, a Batman movie car.
Pininfarina Photo

On Pininfarina’s stand at the Quail: A Motorsports Gathering on Aug. 16 will be the world debut of a concept for the one-of-a-kind Pininfarina B95 Gotham, one of four cars being built in collaboration with Warner Brothers Discovery Global Consumer Products’ Wayne Enterprises Experience, which develops curated luxury products. Warner Bros. works with DC Entertainment on Batman films, and Dellachà says the B95 Gotham is “something Bruce Wayne [Batman’s civilian persona] would want to have in his garage. It’s as if he were one of our clients asking us to build a unique project.”

The actual finished B95 Gotham, a variation on the open electric €4.4 million (about US$4.8 million) B95 Barchetta shown last year in an edition of 10, will be delivered to a customer by the end of 2025, Dellachà says. The other three cars in the Warner/Bruce Wayne series, all one-offs, are the Battista Gotham, the Battista Dark Knight, and the B95 Dark Knight.

Dellachà says that the creation of unique cars like the Batman-themed vehicles “will always be part of our business model.”



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Australian Luxury Brand MAISON de SABRÉ Expands in US Despite Trade Pressures

As tariffs bite, Sydney’s MAISON de SABRÉ is pushing deeper into the US, holding firm on pricing and proving that resilience in luxury means more than survival.

By Jeni O'Dowd
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As global trade tensions intensify and tariffs reshape the retail landscape, one Australian brand is choosing to scale rather than retreat.

Sydney-founded luxury label MAISON de SABRÉ is doubling down on the US market, pushing ahead with a bold expansion strategy despite rising cost pressures and broader global uncertainty.

While many brands are increasing prices or pausing shipments, MAISON de SABRÉ is holding its price point for customers and continuing to invest in its US operations.

The move reflects a deeper strategic play: a vertically integrated, zero-waste supply chain that allows the brand to deliver on cost, speed, and quality — even under pressure.

It’s this model, paired with consistent product innovation and sharp design, that has helped MAISON de SABRÉ build lasting equity in international markets.

At its pop-up in Bloomingdale’s, MAISON de SABRÉ is currently the top-selling brand in its category — a position it also holds in the top two across both Bloomingdale’s and Nordstrom’s online platforms.

Co-founder and CEO Omar Sabré says this is no accident.

“This is going to be a very difficult period for a lot of smaller brands — especially those relying on offshore mass production or single growth markets,” says Sabré.

“We’ve built a uniquely global model that can absorb shocks — from pricing pressure to supply chain disruption — while protecting customers and safeguarding long-term growth.”

Founded on a mission to deliver modern, accessible luxury, the brand hand-finishes its signature full-grain cowhide goods in Sydney, tested against a 13-point quality control protocol.

Sustainability is embedded, not just as a value but as a competitive advantage. MAISON de SABRÉ sources exclusively from LWG Gold-Rated tanneries, and its transition to DriTan™ leather — the world’s most sustainable tanning method — saves 25 million litres of water annually and reduces chemical use by 33%.

With 85% material utilisation, zero-waste production, and carbon offsetting on track by 2026, MAISON de SABRÉ is setting a new standard for sustainable craftsmanship at scale.

“We’ve always believed that staying close to the customer — operationally and emotionally — is what separates sustainable brands from short-term players,” says Sabré.

“This isn’t just about product. It’s about building systems that hold up in any climate.”

While competitors pivot or pause, MAISON de SABRÉ is executing a long-term strategy built on control, creativity, and disciplined growth. In a disrupted global retail market, the brand isn’t just weathering the storm — it’s shaping the new definition of modern luxury.

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