The meteoric popularity among American shoppers of China-founded app Shein was greatly helped by duty-free shipping of its ultra-cheap fashion. After President Trump closed that option for Chinese goods, its clothes will now bear the full impact of his new tariffs.

The U.S. tariffs imposed on Wednesday and China’s retaliation throw a wet blanket over all goods trade between the two countries. For Shein, the additional impact of Trump’s move to end the so-called de mini m is exemption for China means a double hit and perhaps the most pivotal challenge for the fashion giant, whose links to China have long landed it at the center of U.S.-China tensions.

The fashion giant had already shifted its plans for an initial public offering from New York to London, where it had hoped to list by June. But Trump’s new tariffs on China and elimination of duty-free exemption for China on goods valued at $800 or less effective May 2 makes its prospects of going public at all increasingly dim.

The nimble supply chain that Shein prides itself on now faces enormous pressure to keep costs low.

“Shein will probably have to reinvent the wheel,” said Vinci Zhang , an analyst at research and analytics firm M Science. “It’s almost certain they will raise the price, otherwise they won’t survive.”

Shein didn’t respond to a request for comment.

Because Trump only ended the de minimis option for China, Shein could still ship wares to the U.S. tariff-free from other countries. Shein had encouraged some suppliers to move their factories to Vietnam, but Trump’s announcement last week of 46% tariffs on goods from Vietnam has undermined such efforts. On Wednesday, Trump authorized a 90-day delay on most tariffs while increasing tariffs on China.

Cathy Lin , who runs a Guangzhou-based contract manufacturer that supplies Shein and its Chinese rival Temu, has put on hold her plan to set up a factory in Vietnam. “Moving there might not be a once-and-for-all solution,” she said. Lin said she has found two partners in Macau and Vietnam who can temporarily help ship parcels to the U.S.

Trump first tried to end the duty-free exemption for China in February, but had to delay the crackdown to let the Commerce Department set up a system to process inspections and levies on the shipments. Shein, now based in Singapore, has argued that the de minimis exemption isn’t critical to its success. Nevertheless, during the two-month reprieve, Shein has scrambled to prepare.

Shein, whose clothing, on average, costs 20% to 35% less than fast-fashion rivals such as Zara and H&M , has raised prices on some items in the past two months. Eight sellers on Shein and Temu, which also increased some prices, said orders from the U.S. have fallen by 20% to 50% in March compared with January.

After Trump’s latest tariff announcement, Brian Luo , who runs a U.S. delivery company that helps companies such as Shein and Temu get parcels to U.S. customers, said the delivery orders he received for Monday plunged to 1,600 from a daily average of 4,000.

“Once the tariffs are added, people might shift back to Amazon , especially because their delivery speed is faster,” Luo said.

Under the new U.S. tariffs, apparel imported from China could face total levies close to 150%, according to Sheng Lu, professor of fashion and apparel studies at the University of Delaware.

Shein has no customers in China, though it subcontracts with thousands of factories there to power its enormous selection of cheap apparel and respond to fleeting consumer tastes. The company has been diversifying its supply chain in the past few years and now also manufactures in Brazil and Turkey, closer to its consumers in North America and Europe.

In recent months, Shein has been in talks with manufacturers in the U.S. to produce some of its clothing there, people familiar with the matter said. More than one-third of Temu’s U.S. orders are now fulfilled by sellers with inventory in the U.S.

In a rare public comment, commerce officials in Guangzhou, where many Shein suppliers are based, told a Communist Party-controlled newspaper that Shein was increasing investments in China and denied that its suppliers are moving out of China.

Nonetheless, Goldman Sachs analysts on Monday lowered forecasts for Temu’s gross sales by as much as a third to a range of $63 billion to $84 billion.

Temu, owned by Chinese e-commerce company PDD Holdings , didn’t respond to a request for comment.

Last year, companies sent small packages worth $46 billion to the U.S. from China under the de minimis exception, representing 11% of U.S. imports from China, Nomura economists estimated.

While the U.S. is one of its biggest markets, Shein sells to more than 150 countries.

In a chat group on WeChat with more than 200 merchants who sell to American consumers on Shein or Temu, vendors raced to come up with contingency plans. “If I can’t sell to the U.S., that’s OK. There are still other good markets,” said Wang Xianwei , a kitchen-utensil seller in China.

But Shein has run into regulatory and political issues around the world. The European Union is also looking to close its own version of the de minimis provision, and some countries have already ended similar loopholes.

Shein’s revenue grew 19% to around $38 billion in 2024, below the increases of 40% or more that the company had seen in the past few years, people familiar with the retailer said.

Since its New York listing plans collapsed, Shein has strengthened its focus on compliance to meet political and regulatory challenges. Its London IPO application has been awaiting approval from Chinese and British regulators since last June.

“Trump’s tariffs and other policies are closing the window for the IPO,” said a person close to Beijing’s thinking.

Wanted: CEO for iconic (but challenged) motorcycle maker.

Harley-Davidson is seeking a replacement for Chief Executive Jochen Zeitz, who the company said Tuesday plans to retire after five years on the job.

Harley said it retained an executive search firm late last year after Zeitz expressed interest in retiring. He will remain in his position until a successor is chosen.

During his tenure, Zeitz has boosted Harley’s profit but has seen sales of the bikes continue to decline . The company last year sold 151,000 motorcycles worldwide, less than half as many as it sold in 2008.

Shares in Harley and other power-sports manufacturers dropped sharply Tuesday as investors’ worries about tariffs and a possible recession mounted. Harley stock closed at $20.82, down nearly 9%.

Zeitz, a longtime board member, took over in 2020 as the Covid-19 pandemic took hold and kept the Milwaukee-based company running , despite factory closings and supply-chain tangles. As CEO he has prioritized profits over volume, cutting money-losing entry-level bikes from the lineup to focus on more expensive cruising and touring models.

The strategy was different than one implemented by his predecessor, Matt Levatich, whose “More Roads to Harley-Davidson” plan called for dozens of new models to broaden the brand’s appeal. Levatich left the company after an activist investor said the approach had led to poor financial performance.

Zeitz has said Harley is faring better than its competitors, as the industry suffers from high interest rates and low consumer confidence. Harley’s prospects have also been shaken in the trade war launched by the Trump administration, with the European Union threatening to impose 50% tariffs on the company’s bikes .

The motorcycle maker said in March that bikes imported into the U.S., which receive a 2.4% tariff at most, should face reciprocal duties to even the playing field.

Harley’s network of dealers often criticized Zeitz as being out of touch with the brand’s distinct culture. He grew up in Germany and had made his name rescuing sportswear company Puma , but as sales continued to decline, some said he didn’t understand what made Harley riders tick.

“This company has a great future under someone else’s direction,” said Mark Forszt , a dealer with six locations in Indiana. “Hopefully they’ll bring someone in with knowledge of Harley-Davidson culture.”

Justin Johnson, operating partner at St. Paul Harley-Davidson in Minnesota, gave Zeitz credit for kick-starting the development of popular new touring models that came out last year.

“That was the fastest I’ve ever seen Harley bring something to market,” Johnson said.

Harley faces numerous challenges, including an aging customer base. Dealers say entry-level models have failed to capture the appeal of their predecessor, the Sportster, which was phased out to comply with tightening air-quality standards.

The company’s electric-motorcycle spinoff, LiveWire , which launched in 2019, has seen losses in excess of $100 million while shipping fewer than 700 bikes in each of the past two years. Zeitz indicated on a quarterly conference call in February that he was losing patience with the project.

Zeitz was thrust into America’s culture wars last summer when conservative activist Robby Starbuck accused Harley of becoming “totally woke” under the CEO’s leadership. That stirred up a whirlwind of social-media criticism, including some from elected officials, and the company backed away from some initiatives.

If you logged on to your brokerage account today and wish you hadn’t, you’re not alone.

BlackRock Chief Executive Larry Fink said Monday the asset manager hasn’t received this many client calls since March 2020, when the pandemic was beginning.

Retail brokerages including Fidelity Investments had technical glitches Monday morning as traffic surged from people trying to check their portfolios​ and place trades.

Studies have found that the more people look at their 401(k)s, the lower their long-term returns are likely to be.

The S&P 500 drops on almost half of trading days, so checking your portfolio more often means you are more likely to see losses. And there have been lots of losses since President Trump rolled out a series of tariffs last week.

In just two trading days last week, the average 401(k) lost 7% of its value, according to Alight Solutions , which tracks employer retirement plans​. Individual investors moved money out of stock-heavy target-date funds and into the relative safety of bonds and cash.

That’s understandable, but not necessarily wise. Here are some things financial advisers say to keep in mind right now:

Be realistic

Now that the S&P 500 is down almost 20% from its peak, many people are realizing that their risk tolerance isn’t as high as they thought it was when markets were up 20%, said Chelsea Ransom-Cooper, chief financial planning officer at Zenith Wealth Partners in New York.

“It’s a great time to level-set and reflect on what you’re comfortable with,” she said. However, if you decide to make changes, you should tweak a little at a time to avoid making emotional decisions you regret later, she said.

Sell strategically

In general, you should avoid the impulse to sell when the value of your investments falls, said Martin Lowenthal, financial adviser in Needham, Mass.

He has been telling his clients to stay the course and advising that they pull money from alternative sources such as life insurance plans if they need liquidity in the short-term.

“You shouldn’t be drawing from depressed assets if you have other places to go for income,” he said.

However, falling stock prices can create opportunities to save on taxes. If you find yourself with stocks or funds that are worth less than what you paid for them, you may be able to recognize the losses for tax purposes. Selling at a loss and reinvesting the money can help offset taxes on future capital gains while remaining invested in the market.

Buy cautiously

There may be reasons to add to investments, financial advisers say, especially if you have been sitting on cash. Cash losses value to inflation, which is expected to rise as companies digest new tariffs.

With markets starting to price in rate cuts , now might be a good time to lock in returns with fixed-rate products such as certificates of deposits or bonds, Ransom-Cooper said.

If you are younger and have a longer investment horizon, you can consider making small investments into the stock market at regular time intervals to take advantage of a potential rebound while managing risk.

“If you are concerned about inflation, you want to make sure that your money is at least trying to keep up,” she said.

Do nothing

This isn’t the first time the market has tested investors’ stomach for risk, and history says it won’t be the last. There was the financial crisis, then there was the pandemic, and “this time, it’s the tariff tantrum,” Lowenthal said.

“I’ve got full faith in the American economy to ride this out,” he said.

If you’ve been investing your savings for the past 15 years, there is a situation you’ve hardly ever encountered: the U.S. dollar getting structurally weaker. Given the fallout from President Trump’s “Liberation Day,” you may need to get used to it.

Wall Street was caught off guard when the greenback dropped against major currencies following this past week’s tariff news. Markets feared that protectionism could put an end to the U.S.’s economic dominance since the global financial crisis.

International money managers, who had massively biased their holdings toward U.S. assets, are feeling the urge to find another source of high returns. American investors, long comfortable ignoring foreign stocks, may no longer have that luxury.

“We are working on the assumption that in the next five years, the dollar is going to lose another 10% to 15%,” said Luca Paolini, chief strategist at Switzerland’s Pictet Asset Management.

To be sure, asset managers in many cases are making short-term, defensive moves to protect against a potential recession. It also follows a trend of money leaving the “Magnificent Seven” stocks specifically— Apple , Microsoft , Amazon.com , Alphabet , Meta Platforms , Nvidia and Tesla —for reasons not fully related to Trump .

These companies drove much of the exceptional returns of the past decade and a half, but their collective price/earnings ratio hit a staggering 46 times last December. At such a lofty level, it doesn’t take much for a fall to ensue.

Even excluding the Magnificent Seven, though, Americans who bought the rest of the S&P 500 15 years ago earned a total return of around 380%. Europeans who did the same, unhedged, earned about 490%—thanks to the dollar’s more than 20% gain against the euro, according to FactSet.

The reverse also holds: Eurozone equities returned about 220% in euros, but only 150% in dollars. Japanese equities tell a similar story—the Nikkei 225 gained 300% in yen, but just 160% in dollars. No wonder Americans haven’t rushed to add these stocks to their 401(k)s.

What is striking is that a stronger dollar should, mechanically, hurt U.S. stocks—by reducing the dollar value of overseas earnings—and help foreign ones. Historically, it has been better to buy the S&P 500 when the dollar was weakening. Over the past five years, that held true: Fed rate hikes strengthened the dollar while hurting equities.

But in the seven years before Covid-19, the dollar and U.S. equities moved in sync. That was the heyday of the “American exceptionalism trade,” when U.S. assets outperformed across the board—not just in tech. This included currency-sensitive sectors like industrials.

Two forces helped drive this. One was the fracking boom, which made the U.S. largely energy self-sufficient, cutting corporate costs and turning the dollar into a kind of “petrocurrency.” Investors learned in 2014 the counterintuitive lesson that the U.S. economy may actually suffer when crude prices nosedive, and benefit when they rise.

Indeed, the other factor was that U.S. consumer spending was unrelenting, even at times when gas-pump prices increased. For years, it has been powered by government deficit spending, a tech sector exporting services globally at scale, and the wealth effects from a booming stock market.

Most of that now risks being turned upside down, exposing investors to the prospect of falling equities alongside a weakening currency.

Trump has pledged to plug the budget deficit, which could arguably weaken the dollar. Meanwhile, he has launched a tariff war that has tanked the equity market, triggered retaliation from China and may provoke European blowback against U.S. tech giants.

The new regime could echo the early 2000s, when investors turned against both tech and U.S. stocks in the aftermath of the dot-com bubble. At the time, the dollar also had a positive correlation with equities, as capital flowed into the so-called Brics—Brazil, Russia, India, China, and South Africa.

In a report to clients Friday, Jeff Schulze of ClearBridge Investments noted that international equities have historically picked up the slack when the S&P 500 lagged behind. In such cases, the MSCI EAFE and MSCI Emerging Markets indexes beat the benchmark U.S. index by an annualized average of 2.0 percentage points and 12.1 percentage points, respectively.

A weaker dollar itself helps support the financial resilience of developing nations. Meanwhile, the European Union has rekindled investor hopes that it can close the growth gap with the U.S. through fiscal stimulus, industrial policy and energy independence.

At the same time, this is nothing like the 2000s. The rest of the world is far more exposed to trade than the U.S.’s relatively closed economy and will have to grapple with China rerouting a huge glut of cheap goods there.

Another option for investors, then, is to remain in U.S. equities and hedge the currency risk—but that is expensive—or to broaden exposure to discounted “value” stocks and try to identify potential long-term winners.

An economy reshaped by Trump would imply more investment and less consumption. Since the only profitable way to onshore production—whether a Nike shoe or a General Motors SUV—is to use machines instead of labor, capital goods manufacturers may eventually benefit. But they are also among the hardest hit by today’s indiscriminate disruption to global supply chains.

Given the complete lack of clarity, the only solution for those who still need the long-term upside of stocks may be to do all of it at the same time. Right now, diversification isn’t just a strategy, it is a lifeline.