Should You Hire a Chauffeur?
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Should You Hire a Chauffeur?

By JIM MOTAVALLI
Tue, Oct 29, 2024 8:37amGrey Clock 5 min

Jay Leno once spoke of flipping through the owner’s manual of a vintage luxury car he owns, and coming upon a somewhat dated reference. It said to have “your man” perform regular maintenance. The man was the chauffeur, and it was assumed this uniformed functionary was on hand both to drive the car and keep it in top condition.

These duties make sense, given the history. The word “chauffeur” is of French origins, dating to 1896 or so, and is derived from the term for the “stoker,” who shovelled the fuel and took the helm of early steamships and trains. The best cars early on came from France, and hence the word was imported along with the cars.

Obviously, cars in the early part of the 20th century required considerable maintenance, and it was the chauffeur who hopped out to fix the frequent punctures or crank the engine. This fellow worked for a single boss and was an essential part of the domestic staff. The drivers even had their own magazine in Britain, The Chauffeur, which was published from 1907 to 1914.

In the hit BBC series Downton Abbey , the fiery Socialist chauffeur, Tom Branson (played by Allen Leach) marries Lady Sybil Crawley, joins the family circle, and becomes the esteemed estate manager. This would have shattered social conventions at the time, and is somewhat unlikely. The best that most chauffeurs could expect was to be gifted the car at retirement.

Classic chauffeur-driven limousines of the 1920s and 1930s, sometimes called “sedanca de ville” (town car), had enclosed compartments with cloth seats for the passengers and an open leather-clad driver’s area, possibly a vestige of the carriage trade, when the driver sat up top to control the horses.

The chauffeur had a renaissance during the go-go greed-is-good 1980s, when Wall Street’s instant millionaires were making deals in the back of limousines. But since that time, the limos from companies like Cadillac and Lincoln have gone out of production. According to Gregg Merksamer, editor of website Professional Car Society, “The recent action has moved to upfitting minibuses like the Mercedes-Benz Sprinter and the Ford Transit with more luxurious interiors. One reason is that bus-based limos come with more headroom and ‘walk-around space’ than an SUV-based stretch.”

Ohio’s Chris Axelrod with his 1956 Cadillac Fleetwood Series 75 limousine.
Gregg D. Merksamer, Professional Car Society
Lincoln Continentals like this one were stretched into chauffeur-driven limousines by Lehmann-Peterson of Chicago in the 1960s.
Gregg D. Merksamer, Professional Car Society

Hiring a Driver

Many executives are now driving themselves, but hiring a driver is still an attractive option. The role of chauffeur is evolving. The basic categories for hired drivers are:

Personal drivers, who typically drive regular cars and help out as needed. Indeed.com says a common salary for a personal driver is $15.44 per hour, though this ranges up to $31.70. The jobs are competitive, the site says—with 25 applicants for every job.

Executive drivers, whose passengers are business executives and CEOs, are often authorised to bring their vehicles into restricted areas. This is a higher-paid category, with salaries up to $93,000 a year, or $45 an hour.

Chauffeurs (with female professionals known formally as a “chauffeuse”). For VIP clients these full-time drivers pilot long-wheelbase luxury vehicles, sometimes with divider windows and communications systems. Chauffeurs might make $50,000 a year in relatively affluent areas.

The U.S. Bureau of Labor Statistics combines salaries for shuttle drivers and chauffeurs, giving a median annual salary in 2023 of $35,240. In the larger category that includes taxi drivers, there are 55,400 job openings annually in the U.S. The average chauffeur is male (84%) and white (52%), though 23.8% are Hispanic and 8.7% African-American. Female chauffeurs make approximately $5,000 less annually, according to Zippia.com.

So, does hiring a full-time chauffeur make sense? It does if you lead a busy work life, stress over getting the kids to school on time, worry about possible accidents, or want to make more productive use of your travel time.

To make such a hire, start by deciding whether you want to use an agency or recruit someone yourself from online sites. Then list all the tasks you will want the chauffeur to undertake. That will help determine your driver’s hours, leading possibly to the conclusion that part-time help will be sufficient. Even if you’re using an agency, you’ll want to check the potential hire’s references—remember, they’re likely to be driving children.

Assuming the references check out, the next step is an interview to get to know the candidate. The basics are a full resume, a valid driver’s license, appropriate insurance coverage, and sometimes mechanical skills and a knowledge of defensive-driving tactics.

Personality and temperament are important factors, not just paper credentials. And a probationary period to evaluate the chauffeur where the rubber meets the road is an excellent idea. Salary should be determined based on years of experience.

Which Car?

Excellent candidates for chauffeured cars, ensuring the most passenger comfort, include:

2024 Mercedes-Maybach GLS 600 SUV ($174,350). The chauffeur of 40 years ago would have been amazed at the choice of an SUV for chauffeur duty, but these cars maximise passenger access and space.

2024 Audi A8L (starting at $90,900). Check the boxes on this roomy company flagship for Comfort Plus (dual-pane acoustic glass, heated rear seats) and Black Optic Plus (for incognito travel). For a European customer circa 2016, Audi created the 20.9-foot-long Audi A8L Extended, with a 166-inch wheelbase and six doors. All six passengers got seating equivalent to first-class airplane travel.

2024 Rolls-Royce Phantom Extended ($573,000). This car’s interior, the company says, is “a sumptuous sanctuary, where escapism is the main objective.” A high degree of customisation is possible. Gerry Spahn, who heads Rolls-Royce communications in the U.S., said that the Phantom is “the ultimate palette for Rolls-Royce Bespoke, allowing clients to incorporate their personal lifestyle into the interior design through materials, finishes, and new technology.”

2024 Cadillac Celestiq ($340,000). Cadillac was once the standard for the chauffeured limousine. This one is a luxurious way of going green, and an out-of-the-box choice for a chauffeured vehicle. It doesn’t look like any other vehicle on the road; AutoExtremist dubbed the Celestiq “a singular design triumph.” These hand-built electric sedans are being produced in very small numbers. All four passengers sit on 20-way adjustable heated, vented, and cooled seats with massage, and enjoy personal screens.

Cadillac limousines, like this 1966 model, were once standard for chauffeur service, but these days refitted Sprinter vans are taking over.
Gregg D. Merksamer, Professional Car Society
Cabot Coach’s custom mobile office is for executive travel.
Cabot Coach

And you can go custom. Companies such as Cabot Coach in Haverhill, Massachusetts, and Executive Coach Builders in Springfield, Missouri, will craft a bespoke limousine to your specifications. Steve Edelmann, director of sales at Cabot Coach, said that for $200,000 to $300,000 his company will outfit an SUV or Sprinter van as a fully equipped mobile office for executive customers, sometimes—shades of the 1930s—with a partition for privacy from the driver.

This story originally appeared in the  Fall 2024 Issue  of Mansion Global Experience Luxury.



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MANALAPAN, FLA.— The Deal-Closer. That’s what real-estate agent Jack Elkins jokingly calls the Hinckley picnic boat he docks on the Intracoastal Waterway in the Florida community of Manalapan.

From the road, many of Manalapan’s mansions are shrouded by plantings and foliage, but they are clearly visible from the water, Elkins explained. A boat ride is often the best way to show properties to the wealthy buyers now flocking to the tiny town.

On a recent afternoon, Elkins cruised down the Intracoastal in the The Deal-Closer, passing mansion after mansion, most with their own docks. “When I was a little kid, almost all of this was jungle,” said Elkins, 46, who spent much of his childhood in the area. “There were foxes and parrots and all these wild animals.”

Manalapan, a roughly 2.4-square-mile town with a population of about 400, is just south of glitzier Palm Beach.

While Manalapan has long drawn moneyed residents such as the singer Billy Joel, it has historically lacked the prestige—and price tags—of Palm Beach. That has changed dramatically over the past five years, however, thanks to a series of major home sales.

In 2022, for example, Oracle billionaire Larry Ellison paid $173 million for a historic Manalapan estate. And David MacNeil, the founder of the automotive-accessories manufacturer WeatherTech, has spent a combined $94 million over the past year on a pair of neighboring sites, with plans to build a megamansion there.

“People like Larry Ellison and David MacNeil, these individuals can afford to buy real estate anywhere in the world,” said local real-estate agent Nick Malinosky of Douglas Elliman . “Manalapan is not a second choice for them. It’s their first choice.”

On South Ocean Boulevard, Manalapan’s most affluent corridor, about 21 homes have traded for more than $20 million each since 2020. At least six have sold for $40 million or more, up from only one in that price range during the previous five years.

In 2021, eBay billionaire Jeffrey Skoll bought an ocean-to-Intracoastal estate for $89.93 million, while Joel’s longtime home sold last year for $42.6 million.

Now, however, it is unclear whether Manalapan’s hot streak can continue. Like luxury markets across the country, the town is contending with stock-market turmoil and the fallout from President Trump’s tariffs.

Like many Manalapan residents, local developer Stewart Satter, who is listing a yet-to-be-built spec home for $285 million, is a Trump supporter. During the 2024 election, Satter flew a giant Trump flag above the site.

But tariffs have “created a tremendous amount of uncertainty at the minimum, and that is not good for business,” Satter said. “It’s not good for real estate. People say, ‘Let’s wait. We’re not going to buy a house, we’re not going to build a house.’”

Hitting the big time

Elkins’ cuddly Native American Indian Dog, Bear, lounged on The Deal-Closer’s blue-and-white-striped seats as the boat zipped along the Intracoastal, passing glassy modern mansions and traditional Mediterranean estates.

To catch a glimpse of Ellison’s roughly 16-acre oceanfront estate, Elkins guided the Hinckley through the Boynton Inlet into the choppy Atlantic, where the sandy beach in front of Ellison’s property was visible.

Known as Gemini, the gargantuan mansion was once owned by the late publishing magnate William B. Ziff Jr., who brought in large plantings and trees from South America for the landscaping.

“When I was a little kid, barges were going by our house with these huge trees,” Elkins recalled.

Ellison has approved plans to add more homes to the estate. He also paid about $277 million last year for Manalapan’s Eau Palm Beach Resort & Spa, home to the members-only La Coquille Club, and talk is rife about how Ellison might upgrade the property. Ellison didn’t respond to requests for comment.

It’s a strange feeling, Elkins said, to see Manalapan hit the big time.

Before Covid, the town was often confused with its namesake: Manalapan, N.J. Tiny compared with Palm Beach, Manalapan developed much more slowly than its famous neighbour. It lacks the commercial infrastructure of Palm Beach, and its low-density zoning has kept it largely free of major condos or resorts.

When Satter, the developer, bought four empty lots in Manalapan in 2005, parts of the town looked like “just a mess of woods,” said his wife, Susan Satter. “I said, ‘Is this really how we want to invest our money?’”

Over the next decade, her husband built spec homes on three of the lots and sold them for a significant profit. He kept one, building a mansion there for himself and his wife.

“I thought I’d discovered a really special place,” said Stewart, who tested products for Walmart before turning to spec-home development. “If I had known what was going to happen, obviously, in the rear view mirror, I would have bought the whole town.”

The buyers of Satter’s projects include Ron and Cindy McMackin, who paid roughly $39 million in 2020 for a roughly 15,500-square-foot waterfront house with six bedrooms, then expanded it.

The couple, founders of the mechanical subcontracting company Pan-Pacific Mechanical, had relocated from Hawaii to South Florida during COVID.

“We knew nothing about Manalapan when we moved here,” said Ron, 78. He and Cindy were in the process of moving into a Palm Beach property they owned when their real-estate agent, Lawrence Moens , called. The actor Sylvester Stallone was searching for a home amid the Covid-induced real-estate frenzy, and wanted to see their house.

Before they knew it, they had agreed to sell to the “Rocky” star for $35.375 million, 33% more than the $26.65 million they had paid two years earlier.

This left them without a house. It was slim pickings in Palm Beach, and with five children, they needed plenty of space. Moens suggested Manalapan. At the time, the less-flashy choice was surprising to some of their Palm Beach friends. “I did hear a couple of times from people after that, ‘Why would Lawrence take the McMackins to Manalapan?’” said Ron.

But the McMackins love that it is quieter than Palm Beach, with less traffic. The couple have Sunday dinners with their neighbours, and Cindy has a small group of girlfriends who call themselves the “Manalapan mafia.” The McMackins like it so much that they are building a new, larger home along the same stretch.

Food-service entrepreneur Bob Carlucci and his wife, Aileen Carlucci, paid $11.63 million in 2020 for a roughly 13,000-square-foot Manalapan mansion on the Intracoastal, with a small beach house on the ocean. They are happy to have “discovered Manalapan early, ” Bob said.

Many buyers are tearing down older homes to build new mansions, Malinosky said. Before COVID, Manalapan was seen as more of a vacation destination, so buyers weren’t as choosy. Now that many are seeking full-time homes, however, “they want to make sure that it has the spa, it’s got the 12-car garage, it’s got the fitness centre, it’s got the wellness centre.”

Another prized amenity is a tunnel that runs underneath Highway A1A. Portions of the town are on a barrier island, and some homes sit on the ocean, requiring residents to cross the busy road to reach their docks on the Intracoastal.

Other estates are on the Intracoastal but have small beachhouses on the ocean. A tunnel allows residents to easily go from one side to the other.

Construction of these tunnels has become a rare point of contention between residents. In January, one couple asked the town commission to stop their neighbors from digging under the highway during the tourist season, claiming it was causing traffic to back up.

Building on the coast comes with challenges. Florida building code now requires roofs, windows and doors in high-risk areas to withstand winds of up to 170 miles an hour, according to builder Robert Burrage, who is building MacNeil’s home and four others in Manalapan.

Satter said the property insurance on his personal residence in Manalapan doesn’t include coverage for hurricane damage because it was too expensive. In addition to the annual premium, which was about $150,000 a year, he would have faced a deductible on hurricane damage of about 10% of the assessed value of the house.

He isn’t concerned with rising sea-levels, however. “When I bought my first oceanfront lot, my late father-in-law said, ‘What the hell are you doing? Don’t you know about global warming?’” Satter said. “I sold it at a huge number [in 2016] and made a lot of money. It’s been sold again and again and again—and the water hasn’t done anything.”

Stock market slide

Manalapan’s proximity to Mar-a-Lago has added to its popularity since Trump’s election to a second term, Malinosky said. Many residents support Trump. In the McMackins’ home, a bedazzled MAGA purse hangs in Cindy’s closet and a photo book in the living room shows her attending a Trump event at Mar-a-Lago, where they are members.

But the trade war and stock-market volatility have injected uncertainty into the real-estate market.

Until recently, Hamptons home builder Joe Farrell was considering paying more than $30 million for a building site in Manalapan, he said. He has decided to hold off on any acquisitions for now, however, because of the tariffs and resulting stock-market fallout.

“The market seems to still be pretty good, but people are maybe a little more cautious about parting ways with liquidity,” Farrell said. “I want to see things stabilize before I commit to that kind of capital outlay.”

Elkins said one of his clients considered backing out of a $10 million deal over the last few weeks on Point Manalapan, but decided to move ahead to avoid forfeiting the deposit.

Malinosky said he still sees significant demand for big-ticket properties in Manalapan, especially since many wealthy people are taking money out of the stock market. He said he has closed more than $150 million in deals in the greater Palm Beach area over the past two weeks.

Even with the uncertainty, “there is no shortage of buyers that will spend $100 million right now in Manalapan,” he said.

Shelly Newman, an agent with the Corcoran Group, said she recently sold a piece of land to a spec-home developer for $25 million. And the McMackins are moving ahead with plans to complete their new house, though tariffs have been “the talk of the town,” Ron said.

“I do have a stock portfolio and it is down,” he said. “But I don’t let that affect what I’m doing. We’re very fortunate with resources.”

While Satter agrees with efforts to bring manufacturing back to the U.S., he said he has been blindsided by the extent of the trade war. “I’m not sure about how they’re rolling it out,” he said.

A handful of potential buyers have expressed interest in his $285 million listing, he said, but he realizes the prospective buyer pool is tiny. “There are going to be three or four people who ultimately show real interest and have the capacity to pull the trigger,” he said.

Ultimately, he said he isn’t too worried about the prospects for sale, since he can afford to sit on the property long-term.

Still, real-estate agents said Satter’s property and others may be priced too aggressively, even without tariffs.

British hedge-fund billionaire Chris Rokos is listing his 3-acre Manalapan estate for $150 million, more than triple what he paid for it in 2017. And real-estate investor Vivian Dimond recently cut the price of a Manalapan home by $14.5 million, to $64.5 million. It’s been on the market since September 2024.

For some Manalapan residents, home values are beside the point. Bob and Aileen Carlucci, for example, have no intention of moving.

“We look at each other and we say. ‘This is it,’” Bob said. “You can’t get anything better, we don’t believe—in this country, at least.”

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