Shaping Australia’s Next Generation of Luxury Developments
Abadeen Executive Chairman & Founder Justin Brown shares his insights on the resilience of Sydney’s ultra-luxury property market and the future of premium living.
3 min
Sydney’s ultra-luxury property market continues to move to its own rhythm.
Scarcity, lifestyle appeal and a new generation of high-net-worth buyers are reshaping how prestige projects are designed, marketed and sold.
We asked Abadeen’s Executive Chairman and Founder Justin Brown to unpack what’s driving demand, where he sees opportunity and how the definition of luxury living is changing.
Q: Sydney’s ultra-luxury property market has remained remarkably resilient. Why?
Supply is structurally tight, and the best sites are almost impossible to replicate. Planning is slow, construction costs are high, and true blue-chip land rarely changes hands. That keeps premium stock scarce.
Much of the demand at this level is from owner-occupiers, and their numbers are increasing exponentially. With long horizons, they help stabilise values through cycles.
As a developer, we manage release strategies carefully. Private placements and staged launches absorb volatility and protect pricing integrity. Sydney’s quality of life, stability, and the international desire to live here do the rest.
Q: Off-market transactions are a hallmark of prestige property sales. What advantages do they offer buyers and sellers?
Both channels have a role. On market provides full exposure, public benchmarking and visible competitive tension. It’s useful when we want to set a new reference price or showcase a precinct at scale.
Off-market delivers privacy, precision and control. There is a smaller pool of qualified buyers who set the tempo and negotiate the terms that actually matter.
It protects residents’ privacy, reduces disruption on site, and keeps the brand experience consistent. Buyers gain early access to irreplaceable products and the ability to tailor outcomes quietly.
For true trophy assets and pre-release allocations, I prefer off-market. We are able to customise and personalise the outcome.
Q: Luxury buyers expect more than location. What must-have features and amenities drive demand?
Views and villages is simplistic but precise. Long, protected outlooks, correct orientation, and a connected neighbourhood that offers vibrancy seven days a week.
Then privacy and a sense of arrival. Generous indoor–outdoor living, a primary kitchen plus a catering space for real entertaining, serious wellness facilities, secure multi-car garaging with EV infrastructure, and building services that feel five-star without fuss.
Technology should disappear into the experience and be reliable. Acoustic and thermal performance matter as much as marble. Designing homes is our craft. We obsess over those details because they determine how a home actually lives and breathes.
Q: Beyond Sydney, are there emerging luxury markets in Australia that high-net-worth investors should watch?
We have further expanded in Melbourne, Perth and Queensland. That is where we see sustained depth for the premium owner-occupier product in the right areas, targeting similar demographics to the Sydney market.
Think Melbourne’s inner bayside and east, Perth’s western suburbs and river precincts, and select Brisbane and Gold Coast locations where scarcity is real and community amenity is maturing.
Q: What has been your most remarkable sale, and what made it unique?
I have been fortunate over the last 30 years to be involved in Australia’s premium apartment revival from Bennelong, Hyde Park precinct and Barangaroo in Sydney, to HMAS in Melbourne, and the waterfront precincts of South-East Queensland and Perth, amounting to more than $200 million in property sales. We have also transacted a high proportion of development opportunities, up to $750 million.
Q: What is one piece of advice you always give high-net-worth buyers?
Choose the developer first. At this level, counterpart risk matters as much as postcode. Buy in the best village with the best views you can, but make your first filter the team delivering it: if you trust the people and the product, move early and buy with confidence.
This interview appeared in the Spring issue of Kanebridge Quarterly magazine. You can buy your copy here.
A resurgence in high-end travel to Egypt is being driven by museum openings, private river journeys and renewed long-term investment along the Nile.
In the lead-up to the country’s biggest dog show, a third-generation handler prepares a gaggle of premier canines vying for the top prize.
The new Brooklyn Tower, a mix of luxury condos and rentals, rises from the historic Dime Savings Bank building.
3 min
Listing of the Day
Location: Downtown Brooklyn, New York
Price: $16.75 million
Boasting 360-degree panoramic views across New York City, this new 92nd-floor penthouse is the highest residence in Brooklyn.
The full-floor apartment stands atop the new Brooklyn Tower, which encompasses 143 condos and 398 rentals in the heart of downtown Brooklyn, said Katie Sachsenmaier, senior sales director, Corcoran Sunshine Marketing Group.
The condos begin on the 53rd floor, and the penthouses begin on the 88th floor. This one, Penthouse 92, is the only full-floor penthouse.
“The building is coming into its own now,” she said. “It feels very busy when you step into the lobby.”
Developed by Silverstein Properties, the building at 85 Fleet Street rises from the historic Dime Savings Bank building, according to a news release.
It was designed by SHoP Architects with interiors curated by Gachot Studios, and it is the borough’s only super tall skyscraper.
Penthouse 92 features custom interiors by Brooklyn-based Susan Clark of design firm Radnor, Sachsenmaier said. “Her selections have made it really beautiful. It feels very warm and inviting.”
Architectural details include 12-foot ceilings, European white oak floors in a custom honey stain, mahogany millwork, bronze detailing and floor-to-ceiling windows.
The eat-in kitchen features Absolute Black stone countertops, an island with seating, oil-rubbed bronze Waterworks fixtures and integrated Miele appliances, according to the listing.
The primary en suite bathroom showcases large-format Honed Breccia Capraia marble. There is also a separate laundry room as well as a wet bar and a butler’s pantry.
The views are spectacular, Sachsenmaier said. “If you’re standing in the living room, you take in the Statue of Liberty and all the way up through Midtown. On a clear day, you can see the planes take off at LaGuardia (Airport).”
Photo: Sean Hemmerle
Moving around the apartment, you see south over the harbor and then north and east over the whole city, she said.
From the front door, “you’re immediately greeted with the expansive living room and the view,” she said. “It’s really the first thing you see.”
The primary suite features a dressing room, multiple walk-in closets, two bathrooms (one with a cedar sauna) and southwest-facing windows, Sachsenmaier said. “You get those really beautiful harbour views.
The amenities will be ready by the end of summer, she said. A Life Time club will occupy the entire sixth and seventh floors, and an outdoor pool deck wraps around the dome of the bank building.
Stats
The 5,891-square-foot home has four bedrooms, five full bathrooms and one partial bathroom.
Amenities
Residents will have access to over 100,000 square feet of exclusive indoor and outdoor leisure spaces.
Fitness company Life Time will manage an array of amenities that include a 75-foot indoor lap pool, outdoor pools, a poolside lounge and atrium, a billiards room, a library lounge, a conference room, a theatre with a wet bar, a children’s playground and playroom and limited off-site parking.
The Sky Park offers an open-air loggia with a basketball court, foosball, a playground and a dog run.
Photo: Gabriel Saunders
Neighbourhood Notes
Downtown Brooklyn is at the centre of a number of neighbourhoods, including Fort Greene, Cobble Hill, Boerum Hill and Brooklyn Heights. The tower has access to 13 subway lines, 11 commuter trains, the city’s ferry network and 22 Citi Bike stations.
“You can walk to Fort Greene Park in less than 10 minutes,” and Dekalb Market Hall, which has a Trader Joe’s, a Target and a food hall, is “right next door,” Sachsenmaier said.
Agent: Katie Sachsenmaier, senior sales director, Corcoran Sunshine Marketing Group
From warmer neutrals to tactile finishes, Australian homes are moving away from stark minimalism and towards spaces that feel more human.
A cluster of century-old warehouses beneath the Harbour Bridge has been transformed into a modern workplace hub, now home to more than 100 businesses.
