Why Are We So Obsessed With Ugly Dogs?
The era of the gorgeous golden retriever is over. Today’s most coveted pooches have frightful faces bred to tug at our hearts.
The era of the gorgeous golden retriever is over. Today’s most coveted pooches have frightful faces bred to tug at our hearts.
Play, a four-year-old French bulldog, waddled down the street in Noho. Squinting in the morning sun, she had bat ears, a downturned mouth and the mien of a pissed-off mother-in-law.
“People tell me she’s ugly all the time,” said her owner Nakisha Lewis, 41, a stylist and impact strategist. “I think the little round face is absolutely adorable…but every parent thinks their baby is adorable.”
You can’t go around calling human babies ugly, but thankfully the rules are more lax with dogs.
I’ve been patrolling downtown Manhattan to find singularly unattractive breeds—then asking their owners why they chose them. (I haven’t asked if any believe the urban legend that dogs resemble their masters.)
As a superficial snob who grew up with golden retrievers that deserved Pantene commercials, I had to know: Why are we so into ugly dogs now?
In recent years, man’s best friend has plummeted from a 10 to a 2. Sure, you see lots of gorgeous doodles, but at the end of every second leash lurks a rat with an overbite or a popeyed goblin with ears so monstrous they make King Charles III’s seem not that big.
French bulldogs lead the charge for character-actor canines.
Celebs cradle the Yodalike pups, and millennials love them even more than a tasteful beige wall.
For 31 years Labradors topped the American Kennel Club’s purebred rankings, which are based on more than one million annual registrations.

But since 2022 Frenchies have been top dog, with Labs and golden retrievers settling for silver and bronze. It’s like the quarterback and homecoming queen losing a popularity contest to a wheezing weirdo.
Dr. Carly Fox, a senior veterinarian at New York’s Schwarzman Animal Medical Center, said that flat-faced dogs—they’re “brachycephalic” for people in the know—have been ascendant in the past decade.
Other popular members of this snub-nosed club include English bulldogs, Boston terriers, pugs and Brussels griffons.
A rival gang—more niche but no prettier—is the rat pack.
Think chihuahuas, hairless xoloitzcuintles and Chinese cresteds, a mostly hairless breed with wispy tufts on its head that the American Kennel Club called a “mover and shaker” and I call “a dog that got left in the microwave.”
This summer, a Chinese crested in a pink gown shivered through a starring role in Lena Dunham’s Netflix show “Too Much.”
The Victorians sparked the modern obsession with engineering “lots of different looking dogs to fit different human wants,” said Dr. Rowena Packer, senior lecturer at the University of London’s Royal Veterinary College.
The malleability of the dog genome allows for enormous physical variety, she explained, meaning that breeders can push features to extremes—squashing snouts, piling on wrinkles.
To evaluate a dog’s alterations, said Packer, consider how much it deviates from the original archetype: the wolf. I’d wager a wolf would sooner recognize a sheep as one of its own than a grinning pug.
Hal Herzog, a professor emeritus of psychology at Western Carolina University who studies human-animal relationships, said dog breeds become popular in the same way fashion trends do.
We look to movies and celebrities and, above all, copy each other. Chance plays a huge role in a breed going viral, he said, but it helps to have some inherent appeal.
The allure of wackadoo breeds? For starters, most skew small. That suits postpandemic demand for apartment dogs that can also travel, said Paula Fasseas, founder of PAWS Chicago, a no-kill animal welfare organisation.
But the big draw of brachycephalic (brachy) dogs is their cheek-squeezing cuteness.
When owners gushed that their Frenchies and pugs resembled human babies, I took offense on behalf of all parents.

Yet studies show that flat-faced dogs possess “kindchenschema” or “baby schema,” a term coined by ethologist Konrad Lorenz to describe infantile features that elicit caregiving reactions.
With wide eyes, small noses and bigger, rounder heads, a brachy dog’s face “is far more human than, say, a Labrador’s,” said Packer.
Those looks come at a high cost. Packer said that Frenchies, pugs and English bulldogs are more prone to chronic eye disease, skin-fold infections and spinal problems, as well as breathing issues caused by truncated airways—and exacerbated by faces that are often flatter than in the past.
Fox, the vet, owns a Frenchie but called extreme brachy breeds “nightmares” from a medical perspective. (Love the look? Packer recommends a healthier mix like a jack russell-pug, the superbly named “jug.”)
Some experts argue that brachy dogs’ health problems can make them more desirable to owners.
Authorities such as James Serpell have suggested that these dogs’ neediness brings out our maternal instincts, Herzog noted.
Forget about throwing a stick; as one young woman told me while her wet-nosed darling relieved himself in the park, you must wipe a Frenchie’s butt . Packer called this phenomenon “the parentification of dogs.”
The oversharing park-goer compared her Frenchie to a Labubu.
A cynic might say that, like those hideous-slash-adorable dolls, brachy pups are a trendy accessory for young urbanites to parade about and post on Instagram. Less debatable: Like those grinning monsters, dogs with scrunched faces are hilarious.

“There’s a tragicomedy aspect” to Frenchies’ appearance, said the Smashing Pumpkins frontman Billy Corgan, who owns a rescue, Colette.
“They look like something out of a Cervantes novel…they have this lost soul thing.” They also remind him of the late comic actor Marty Feldman, whose googly eyes shot off in different directions.
“They’re not beautiful like a greyhound,” he added, “but, you know, we’re not dating dogs.”
A Frenchie owner expects to field compliments like, “Oh my god, that’s hysterical,” said Will Thrun, 27, who works in finance. At a Halloween dog parade in the East Village, Poppy, Thrun’s Frenchie, lay in the sun dressed as a taco while the ancestral gray wolves howled in their graves.
Elias Weiss Friedman, who shares his photos of New York dogs with the nearly 8 million followers on his Instagram account, the Dogist, said people increasingly want pooches that stand out.
A weirdo dog lets you “show your individuality,” said Terence Nelson, 38, an influencer marketing strategist in New York whose fuzzy Brussels griffon, Sue, is a dead ringer for an Ewok. (I kept my mouth shut when Frenchie owners praised their dogs’ “uniqueness” with literally dozens of other Frenchies snorting about nearby.)
Brian Lee, founder of Way of the Dog, a dog-behaviour program in Southern California, offers another explanation for the prevalence of odd-looking pups: the rise in rescue-dog adoptions. People may think “I want to help this innocent animal” rather than focus on looks, said Lee.
When people call Eve-Marie Kuijstermans’s dog ugly she considers it a compliment. Edgar Allan Pup (“Eddie”), her Chinese crested-chihuahua mix, is mostly hairless, with old-mannish tufts on his head.
“He could be 100 years old,” said Kuijstermans. (He’s five.) “Kids are very confused by him,” added the 41-year-old SVP for a communications firm.
Lately, Kuijstermans has spotted more Brussels griffons, Chinese cresteds and “interesting mixes”—a revenge-of-the-nerds backlash to the flocks of fluffy doodles.
“For me, Eddie’s cuteness lies in the fact that he’s kind of a weird little guy,” she said, as her pooch scrambled onto my knee to survey the dog park.
Suddenly, this golden-retriever lifer began to fall for a sweet little thing as cuddly as a broom.
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Many of the most-important events have slipped from our collective memories. But their impacts live on.
Many of the most-important events have slipped from our collective memories. But their impacts live on.
After roughly 85 years of television in American homes, viewers have collectively shared historical triumphs and unthinkable tragedies, from Neil Armstrong’s moonwalk in 1969 to the 9/11 terrorist attacks in 2001.
But lesser-known events in the world of television have also reshaped America’s cultural landscape in lasting ways.
From redefining suppertime to digitising games to symbolising sex, drugs and rock ’n’ roll, here are six examples of TV’s impact on the American psyche.
In the late 1930s and early 1940s, television sets marched into American living rooms.
But like the venerable radios they replaced, TVs were incredibly inconvenient. Many viewers had to actually stand up and walk across the room just to change the channel.
In 1950, Zenith Radio addressed this gross shortcoming with its release of a remote control, albeit one with a long cord and only two buttons—one to change channels and the other to power the TV on and off. Zenith aptly dubbed its remote Lazy Bones.
Taking lazy to the next level, Swanson & Sons in 1953 introduced TV dinners, convenient bake-and-eat frozen meals in aluminum trays.
Clearly, suppertime had moved to the sofa, because in 1954, the first full year of production, Swanson sold 10 million TV dinners. We were becoming a nation of “couch potatoes.”
Of course, nobody knew it at the time because the term couch potato didn’t exist yet.
In 1976, a man named Tom Iacino called his friend’s house and flippantly asked the person who answered the phone if he could speak to “the couch potato.”
Another friend, cartoonist Robert Armstrong, later heard about the mocking moniker and went on to trademark it (with Iacino’s permission).
Armstrong co-wrote “The Official Couch Potato Handbook: A Guide to Prolonged Television Viewing,” and the term couch potato entered the nation’s vocabulary.
The name Hank McCune may be lost to history, but his short-lived television sitcom will forever be remembered for its chuckles, chortles, giggles and guffaws. All of it canned.
Woven throughout the show’s jokes and sight gags was a laugh track—a first in American television—to “sweeten” the material and cue viewers at home when something was funny.
Countless other shows went on to use the technique, with Charlie Douglass soon becoming the undisputed “master of laughter.”
Douglass, formerly a technical director for various live shows, incorporated prerecorded laughter into shows that were filmed both with and without studio audiences.
To do this, Douglass built what he called the “Laff Box” and operated it somewhat like an organ. The upper keys were pressed to combine different types of laughter, from titters to belly laughs, and the foot pedals controlled the timing and duration of the laughter.
TV Guide published a two-part series on the Laff Box in 1966 in which industry executives explained why they went for the easy laffs: “Live audiences in from the street are tense and nervous and you don’t get their true reactions,” explained producer Don McGuire.
Arthur Julian, a writer on “F Troop,” noted that “real audiences sound phonier than the laugh track. Sometimes they freeze up and act unnatural.”
Today, television shows have mostly done away with laugh tracks. But Douglass still gets the last laugh—even though he died in 2003.
A recent study confirmed what previous research has already determined: Laugh tracks get people to laugh. In 2021, researchers concluded that a laugh track “may socially facilitate viewers’ responses and succeed in increasing the perceived humor and enjoyability of a television comedic sitcom.”
At his first job in TV in 1959, Max Robinson was a voice without a face. As he delivered the latest headlines on WTOV in Portsmouth, Va., viewers at home merely saw a slide that read “News” on their TV screens.
Then one day before his broadcast, Robinson instructed the cameraman to remove the slide.
“I thought it would be good for all my folks and friends to see me rather than this dumb ‘News’ sign up there. Vanity got the better of me,” Robinson told the Washington Post in 1988.
When the slide was removed, viewers at home discovered that Robinson was Black.
The next day, the owner called him and apologetically fired him, Robinson told the Post. “He’d gotten these calls from some irate whites who’d found out that one of ‘those people’ was working there,” Robinson said.
Nonetheless, even though he lost his job, Robinson made history as the first African-American nightly news television anchor.
After his WTOV stint, Robinson went on to report the news and sit in the anchor’s chair at various stations until his big break came on July 10, 1978. ABC-TV premiered “World News Tonight” with three anchors: Frank Reynolds, Peter Jennings and Max Robinson.
Despite his success, Robinson continued to decry what he saw as racial inequities in both the media and in media coverage.
In a 1981 address at Smith College, he called the news media “a crooked mirror” through which “white America views itself,” the New York Times reported. “Only by talking about racism, by taking a professional risk, will I take myself out of the mean, racist trap all Black Americans find themselves in.”
Robinson was one of the founders of the National Association of Black Journalists and advocated for the cause until his death in 1988.
To encourage the expansion of satellite TV, the FCC voted to drop its costly and complicated licensing requirement for owning a satellite dish.
Now, cable and premium channels could more readily install giant satellite dishes to transmit and receive signals.
But the rule change also meant that Joe Schmo could install a behemoth satellite dish in his backyard and scoop up signals from cable and premium channels—all without having to pay monthly subscription fees.
Even so, Joe Schmo soon learned that saving money came at a price: All the neighbours hated him.
Some early models of the satellite dishes measured 16 feet in diameter, and hundreds of thousands of them sprouted up across the country. Technically, they were referred to as C-band satellite dishes after the range of wireless frequencies they received.
But they were better known throughout neighbourhoods as BUDs, or Big Ugly Dishes.
BUDs could capture premium programming at no cost because initially the analog-TV signals weren’t encrypted by broadcasters.
Still, even if homeowners got free programming, the upfront costs of buying and installing a satellite dish ran into hundreds, if not thousands, of dollars.
The backyard BUDs shot up just as cable and satellite programming was just getting off the ground. Home Box Office was a pioneer on both fronts.
In 1972 it was the first pay-cable network, and in 1975, it became the first TV network to transmit programming via satellite.
Ted Turner in 1976 turned WTCG, a small, independent TV station into a national cable network and later rebranded it WTBS, for Turner Broadcasting System.
Other networks that were early to the cable game include the Entertainment and Sports Programming Network (ESPN) in 1979, and Music Television—MTV—in 1981.
In 1986, broadcasters began scrambling their signals in hopes of nipping their losses in the BUDs.
Some companies, including HBO, said homeowners could continue to use their backyard dishes, but in order for them to work, they would have to also buy a $395 descrambler and pay monthly subscription fee.
Needless to say, as more channels encrypted their signals, BUD sales withered.
In September 1972, the world’s first home video game console made its debut, giving the words “What’s on TV?” a literal new meaning.
Named the Magnavox Odyssey, the console setup included translucent overlays that players stuck on the TV screen to create colourful game boards, such as table tennis, roulette and haunted house.
The underlying gaming technology itself was crude by today’s standards: Three white dots and a vertical line on a black background. Two of the dots were manipulated by players using hand-held controllers, the third by the system itself.
The console had dials that adjusted the placement of the vertical line and the speed of one of the dots.
With six game cartridges and plastic overlays, the Odyssey setup offered 12 different games when it first retailed for $100—or about $770 in today’s dollars.
While rudimentary, the Odyssey broke a barrier in the world of television. It changed the medium from a passive activity with a scripted outcome into an interactive pursuit controlled by users at home.
Today, the U.S. ranks No. 1 in the world videogame market, with revenue projected to exceed $140 billion in 2025, according to Statista Market Insights.
That figure includes the creation, publishing, distribution and monetization of PC, mobile and online games, as well as spending on related hardware and accessories. China holds the No. 2 spot, with a projected $137.8 billion in revenue in 2025.
1970s: Rock stars vs. TV sets
In the late 1960s, a peculiar new synergy emerged between rock ’n’ roll music and television: Put a rock star in a hotel room with a TV, and the TV wouldn’t come out alive.
Many in the music world trace the genesis of this phenomenon to Keith Moon, who was legendary both as a drummer for the Who and for trashing hotel rooms, including TVs.
A 1972 film recording documents Keith Richards of the Rolling Stones and saxophonist Bobby Keys throwing a TV off the 10th-floor balcony of Continental Hyatt House Los Angeles.
In the recording, one of them is kindly heard saying, “Let’s make sure there ain’t nobody down there,” before dropping the TV.
Not to be outdone, members of Led Zeppelin threw televisions from the windows of Seattle’s Edgewater Hotel into the waters of Elliot Bay.
The Brits weren’t the only bad boys. While visiting Asheville, N.C., for a show in July 1975, Elvis Presley reportedly shot to death the TV set in his motel room because the vertical hold setting wasn’t working properly, according to local historian Jon Elliston.
It didn’t take long for trashing hotel property to become a hallmark of the rock ’n’ roll mythology, with television sets seemingly taking the brunt of the abuse.
Still, destroying them was an expensive thrill, since the band was expected to reimburse hotels for the ravaged TVs and other damage to the rooms when checking out.
It could also be dangerous. After a night of heavy drinking, Black Sabbath’s former frontman Ozzy Osbourne and guitarist Zakk Wylde hurled a TV out of a sixth-floor window at the Four Seasons in Prague
Wylde, who recalled the incident in a 2024 interview, said it happened after Osbourne mentioned that he had never done it before.
Describing the TV drop in a 2019 interview, which has been edited for TV, Osbourne said, “I ripped the window open, picked it up and threw it out of the BLEEP window. It landed on the floor and BLEEP exploded. It went like a bomb. Little did I know that there was a guy smoking a cigarette, and I shudder to think if that had hit him on the head. I would have killed him stone BLEEP dead.”
Osbourne, who famously bit the head off a bat that was tossed onto the stage at a concert in Iowa (he said later he thought it was fake), died in July of 2025 of a heart attack at age 76.
On the opposite end of the safety scale: Guitarist Kelley Deal of the Breeders and Nirvana’s Krist Novoselic.
On tour in the early 1990s, the two musicians decided to toss a TV out of a hotel window, Deal told the Guardian.
Novoselic “called down to the front desk, got permission, paid for the TV and asked security to make sure nobody was below. This is the kind of sweet band they were. Then we shoved it through the window. It was fun, but the funniest bit was all the planning and anticipation.”
Today, rock ’n’ roll is past its heyday, and many icons of the genre are fading as well. But legends still have a soft spot for the old days.
Asked about artificial intelligence creeping into music, rocker Joe Walsh dismissed concerns in a 2023 video clip, saying: AI “can’t destroy a hotel room.
It can’t throw a TV off the fifth floor into the pool and get it right in the middle. When AI knows how to destroy a hotel room, then I’ll pay attention to it.”
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