AUSTRALIA’S FASTEST-CHARGING LUXURY EV UNVEILED
Zeekr’s new all-electric 7X SUV sets a bold benchmark for premium EVs in Australia, with world-first battery tech and a 13-minute fast charge.
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Luxury goes electric – at speed. Chinese-Swedish marque Zeekr has officially launched the 7X in Australia, positioning it as the country’s first mid-sized luxury electric SUV tailored for modern families. But this is no ordinary EV.
The Zeekr 7X arrives with the world-first Golden Battery – a breakthrough in ultra-fast charging technology that propels the vehicle from 10 to 80 per cent in just 13 minutes.
Unveiled today at the Australian Museum in Sydney, the Zeekr 7X represents a sophisticated fusion of Scandinavian design, next-gen digital integration and high-performance engineering.
With pricing starting at $57,900 (plus on-road costs), the model offers three variants: a single-motor Rear-Wheel Drive, Long-Range Rear-Wheel Drive, and the flagship dual-motor Performance All-Wheel Drive, which delivers a blistering 0–100km/h in 3.8 seconds.
Luxury, Reimagined
Designed in Zeekr’s Gothenburg studio, alongside stablemates Volvo, Polestar and Lotus, the 7X is based on Geely’s SEA platform and features a minimalist exterior marked by sleek surfaces, sculpted lines and full-width LED lighting.
Inside, it’s a sanctuary of luxe detailing, advanced technology and serious space. Despite its mid-size status, it offers the roominess of a full-size SUV and 539L of rear boot space, with up to 62L front storage in RWD models.
Cabin luxuries include power-operated doors, ventilated massage seats and premium materials across all touchpoints—particularly on the Performance AWD variant.
A Cockpit from the Future
As a software-defined vehicle, the 7X is built around digital smarts. It runs Qualcomm’s lightning-fast Snapdragon 8295 chip, making it the most powerful Zeekr yet. The 16-inch HD touchscreen infotainment system is matched by an optional 36.2-inch AR head-up display that overlays navigation and alerts into the driver’s field of view.
Safety technology is comprehensive, with 12 cameras and radar enabling features such as Adaptive Cruise Control, 3D surround-view monitoring, cross-traffic alerts and full automatic park assist.
Over-the-air software updates promise to keep the vehicle’s systems continuously evolving.
Performance Meets Practicality
With up to 615km of range (WLTP), the Long-Range RWD model is ideal for extended family road trips, while the AWD Performance trim offers serious muscle with 475kW of power and 710Nm of torque. The active air suspension system with 45mm lift capacity ensures off-road capability to match the on-road presence.
Unrivalled Charging Speed
Underpinning the Zeekr 7X’s headline charging time is an 800V electrical architecture, future-proofed to handle 450kW DC rates as infrastructure evolves. Even today, using a 360kW charger, drivers can add hundreds of kilometres of range in under a quarter of an hour.
Home charging is just as impressive. A standard 22kW onboard AC charger enables a full charge (10–100%) in 4.5 hours for the standard RWD model.
Pre-Order Incentives
To celebrate the launch, Zeekr is offering exclusive bonuses to the first 1,000 Australian customers, including:
- Complimentary 7kW home charger
- Portable charging cables (Type 2 and Mini)
- Free choice of exterior and interior colours
- Seven-year vehicle warranty and roadside assistance
The Zeekr Era Arrives
With more than 520,000 EVs sold globally since its debut in 2021, Zeekr is rapidly becoming a heavyweight in electric mobility. The 7X joins the local lineup ahead of the Zeekr X and Zeekr 009 later this year, signalling the brand’s serious ambitions for the Australian market.
“The Zeekr 7X delivers the kind of intelligent design, long-range confidence, and ultra-fast charging that Australian drivers are looking for,” said Frank Li, Vice President of Zeekr International and Managing Director of Zeekr Australia.
“It’s engineered for modern families but with the refinement and technology you’d expect from a premium EV.”
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The French-Swiss watchmaker expands its aviation-inspired universe with three bold new releases, each blending advanced materials, luminous design and mechanical precision.
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Bell & Ross has re-engineered its iconic BR-03 line with the launch of the BR-X3 series, a new generation of professional instrument watches designed for those who live at the edge of performance.
The new models — the BR-X3 Black Titanium, BR-X3 Blue Steel and BR-X3 Night Vision — take the brand’s signature “circle within a square” aesthetic into more experimental territory, merging technical mastery with striking design.
At the heart of the BR-X3 line is the BR-CAL.323 calibre, a self-winding mechanical movement developed by Kenissi for Bell & Ross, offering a 70-hour power reserve and COSC-certified precision.
Each piece is built around a multi-component 41 mm case that uses advanced materials including titanium, steel, carbon fibre, and luminescent resin, with a 5-year warranty across the range.
Three Takes on Flight
The BR-X3 Black Titanium focuses on lightness and strength, combining micro-blasted titanium plates with a perforated rubber strap for comfort.
The BR-X3 Blue Steel channels the colour of the stratosphere, with polished and satin-finished steel, anodised blue aluminium pillars, and a sunray blue dial inspired by space flight.
Completing the trilogy, the BR-X3 Night Vision pushes into nocturnal territory, its LUM-CAMO carbon-fibre case infused with photoluminescent resin for readability in total darkness — a 250-piece limited edition referencing the green glow of aircraft head-up displays.
A Partnership Born in the Skies
Unveiled at the 2025 Paris Air Show, Bell & Ross became the official partner of the Rafale Solo Display, the French Air and Space Force’s official flight demonstration unit.
To mark the collaboration, the brand released the BR-03 Chrono Rafale Solo Display, a 500-piece limited edition that embodies the precision and performance of the fighter jet it honours.
Housed in a 42 mm micro-blasted black ceramic case, the chronograph features the BR-CAL.301 automatic movement with a 42-hour power reserve.
Its matte black dial incorporates aviation-inspired details — a yellow dotted line around the date window, orange chronograph hands, and the Rafale Solo Display insignia.
The watch comes on a black rubber or ultra-resilient fabric strap, both built for durability under extreme conditions.
Precision Meets Passion
Since its founding in 1994 by Carlos-A. Rosillo and Bruno Belamich, Bell & Ross has built its identity around precision timekeeping for professionals — from fighter pilots to deep-sea divers.
The BR-X3 and BR-03 Chrono Rafale Solo Display extend that lineage, fusing experimental design with the technical sophistication expected of modern instrument watches.
For collectors and aviation enthusiasts alike, these new releases represent Bell & Ross at its most daring — and most authentic — where mechanical innovation meets the thrill of flight.
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