AUSTRALIA’S FASTEST-CHARGING LUXURY EV UNVEILED
Zeekr’s new all-electric 7X SUV sets a bold benchmark for premium EVs in Australia, with world-first battery tech and a 13-minute fast charge.
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Luxury goes electric – at speed. Chinese-Swedish marque Zeekr has officially launched the 7X in Australia, positioning it as the country’s first mid-sized luxury electric SUV tailored for modern families. But this is no ordinary EV.
The Zeekr 7X arrives with the world-first Golden Battery – a breakthrough in ultra-fast charging technology that propels the vehicle from 10 to 80 per cent in just 13 minutes.
Unveiled today at the Australian Museum in Sydney, the Zeekr 7X represents a sophisticated fusion of Scandinavian design, next-gen digital integration and high-performance engineering.
With pricing starting at $57,900 (plus on-road costs), the model offers three variants: a single-motor Rear-Wheel Drive, Long-Range Rear-Wheel Drive, and the flagship dual-motor Performance All-Wheel Drive, which delivers a blistering 0–100km/h in 3.8 seconds.
Luxury, Reimagined
Designed in Zeekr’s Gothenburg studio, alongside stablemates Volvo, Polestar and Lotus, the 7X is based on Geely’s SEA platform and features a minimalist exterior marked by sleek surfaces, sculpted lines and full-width LED lighting.
Inside, it’s a sanctuary of luxe detailing, advanced technology and serious space. Despite its mid-size status, it offers the roominess of a full-size SUV and 539L of rear boot space, with up to 62L front storage in RWD models.
Cabin luxuries include power-operated doors, ventilated massage seats and premium materials across all touchpoints—particularly on the Performance AWD variant.
A Cockpit from the Future
As a software-defined vehicle, the 7X is built around digital smarts. It runs Qualcomm’s lightning-fast Snapdragon 8295 chip, making it the most powerful Zeekr yet. The 16-inch HD touchscreen infotainment system is matched by an optional 36.2-inch AR head-up display that overlays navigation and alerts into the driver’s field of view.
Safety technology is comprehensive, with 12 cameras and radar enabling features such as Adaptive Cruise Control, 3D surround-view monitoring, cross-traffic alerts and full automatic park assist.
Over-the-air software updates promise to keep the vehicle’s systems continuously evolving.
Performance Meets Practicality
With up to 615km of range (WLTP), the Long-Range RWD model is ideal for extended family road trips, while the AWD Performance trim offers serious muscle with 475kW of power and 710Nm of torque. The active air suspension system with 45mm lift capacity ensures off-road capability to match the on-road presence.
Unrivalled Charging Speed
Underpinning the Zeekr 7X’s headline charging time is an 800V electrical architecture, future-proofed to handle 450kW DC rates as infrastructure evolves. Even today, using a 360kW charger, drivers can add hundreds of kilometres of range in under a quarter of an hour.
Home charging is just as impressive. A standard 22kW onboard AC charger enables a full charge (10–100%) in 4.5 hours for the standard RWD model.
Pre-Order Incentives
To celebrate the launch, Zeekr is offering exclusive bonuses to the first 1,000 Australian customers, including:
- Complimentary 7kW home charger
- Portable charging cables (Type 2 and Mini)
- Free choice of exterior and interior colours
- Seven-year vehicle warranty and roadside assistance
The Zeekr Era Arrives
With more than 520,000 EVs sold globally since its debut in 2021, Zeekr is rapidly becoming a heavyweight in electric mobility. The 7X joins the local lineup ahead of the Zeekr X and Zeekr 009 later this year, signalling the brand’s serious ambitions for the Australian market.
“The Zeekr 7X delivers the kind of intelligent design, long-range confidence, and ultra-fast charging that Australian drivers are looking for,” said Frank Li, Vice President of Zeekr International and Managing Director of Zeekr Australia.
“It’s engineered for modern families but with the refinement and technology you’d expect from a premium EV.”
A resurgence in high-end travel to Egypt is being driven by museum openings, private river journeys and renewed long-term investment along the Nile.
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A resurgence in high-end travel to Egypt is being driven by museum openings, private river journeys and renewed long-term investment along the Nile.
2 minAbercrombie & Kent says demand for Egypt is rising sharply across its key markets, with the destination now ranking among the company’s top performing regions for 2026.
The luxury travel group reports strong year-on-year growth across the UK, US and Australia, spanning private journeys, small group itineraries and high-end celebration travel.
Some Egypt itineraries in the US market have more than doubled compared with last year, while forward bookings already extend into 2027.
Industry observers point to a renewed confidence in Egypt as a destination, underpinned by significant cultural investment and a growing appetite for deeper, more personalised travel experiences.
One of the main catalysts has been the opening of the Grand Egyptian Museum, located beside the Giza Plateau.
The museum, the largest in the world dedicated to a single civilisation, brings together the full collection of Tutankhamun’s treasures for the first time and has reignited interest in Cairo as a standalone cultural destination rather than a gateway stop.
Abercrombie & Kent’s Senior Vice President, Egypt, Amr Badr, said: “The opening of the Grand Egyptian Museum has been transformative – we’ve seen a significant surge in enquiries since November, and the calibre of traveller is remarkable.
“These are culturally curious guests seeking genuine immersion rather than surface-level touring.
“They’re booking private after-hours access to the museum, arranging consultations with Egyptologists, and approaching Egypt with the same intentionality they’d bring to any major cultural pilgrimage.
“Egypt has always been extraordinary, but 2026 feels like a renaissance moment – the perfect convergence of world-class infrastructure and a new generation discovering why this civilisation has captivated humanity for millennia.”
According to Abercrombie & Kent, British travellers are increasingly pairing museum-led experiences in Cairo with classic Nile journeys, while demand is also rising for private dahabiya charters and bespoke river itineraries.
In Australia, repeat high-spend travellers are returning to Egypt for milestone celebrations, often opting for private touring and exclusive access experiences.
The company is responding with further long-term investment along the Nile. Later this year it will launch Nile Seray, a new luxury riverboat that will feature in a private journey debuting in 2026.
A second vessel has already been commissioned, signalling confidence in sustained demand for high-end river travel in the region.
Egypt occupies a central place in the company’s history. Founder Geoffrey Kent first introduced Nile cruising to the brand in the late 1970s with the SS Memnon, laying the foundations for what has since become one of its most enduring destinations.
Nile Seray is now accepting reservations for departures from October 2026, with four-night voyages priced from USD $3,125 per person.
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