Automobili Lamborghini Achieves Record-Breaking Results in 2024

Luxury car manufacturer Automobili Lamborghini has posted its strongest-ever financial results, achieving record-breaking revenues of €3.09 billion in 2024, surpassing the €3 billion threshold for the first time in the company’s history.

Operating income also reached an all-time high of €835 million, reflecting a 15.5% increase over the previous year, while maintaining an impressive operating margin of 27%.

Global sales saw significant growth, with Lamborghini delivering 10,687 cars in 2024, a 5.7% increase year-over-year. This growth was consistent across key markets in the Americas, EMEA, and Asia-Pacific regions, highlighting the global strength of the Lamborghini brand despite challenging market conditions.

Chairman and CEO Stephan Winkelmann attributed the company’s success to the strategic renewal of its product range and the strength of its team. “Evolving the entire product range while continuing to grow: this is how we can summarize another record year for Automobili Lamborghini,” Winkelmann said. “We are confident and determined as we embrace the next challenges in the sector, continuing to combine performance, exclusivity, and innovation.”

The record results reflect an intense 18-month transformation period, marked by the introduction of three new models. The launch of the Revuelto—the first V12 High Performance Electrified Vehicle (HPEV)—combined Lamborghini’s iconic heritage with advanced hybrid technology. Additionally, the new Urus SE elevated the Super SUV segment, introducing cutting-edge innovations in technology, efficiency, and performance. Lamborghini also introduced the Temerario at the prestigious Monterey Car Week, embodying the brand’s uncompromising spirit and design ethos.

Paolo Poma, Managing Director and CFO, emphasized Lamborghini’s commitment to sustainable growth and innovation. “Our goal remains achieving sustainable growth from both financial and environmental perspectives, creating lasting value for all stakeholders,” said Poma.

The company’s ongoing success has boosted employment significantly, with 1,000 new employees joining the workforce over the past two years, representing a 30% increase. This expansion is supported by Lamborghini’s most substantial investment plan ever, designed to modernize production, enhance manufacturing capabilities, and improve the sustainability of the company’s industrial ecosystem.

Automobili Lamborghini remains a significant contributor to Italy’s economy, reinforcing the global prestige of Made in Italy through a commitment to exclusivity, craftsmanship, and technological innovation. With these strong results, Lamborghini is poised for further growth and continued excellence in the luxury automotive industry.

Rolls-Royce has unveiled the Phantom Centenary Private Collection, a landmark series of just 25 motor cars honouring the 100th anniversary of its most storied model.

Described as the marque’s most complex and technologically ambitious creation to date, the Centenary Collection is a statement of craftsmanship, symbolism and legacy, three years in the making.

Each Phantom Centenary tells the story of the nameplate’s century-long reign as the pinnacle of luxury motoring.

Every surface, from its embroidered headliner to its gold-detailed engine cover, reflects an element of Rolls-Royce’s history.

The Bespoke Collective of designers and artisans distilled the Phantom’s heritage into 77 motifs that appear throughout the car, created using groundbreaking techniques such as 3D marquetry, ink layering, laser-etched leather and 24-carat gold leafing.

Chief Executive Chris Brownridge called the Centenary Collection “a tribute to 100 years of the world’s most revered luxury item,” describing it as “a motor car which reaffirms Phantom’s status as a symbol of ambition, artistic possibility, and historical gravitas.”

Inside, the rear seats feature more than 160,000 stitches across 45 panels of high-resolution printed and embroidered fabric inspired by historic Phantoms, developed in partnership with a fashion atelier.

The front seats are laser-etched with hand-drawn sketches that reference key design codenames, while the Anthology Gallery installation – 50 brushed aluminium fins engraved with a century of quotes – forms a centrepiece that reads like a living archive.

The exterior pairs Super Champagne Crystal paint with Arctic White and Black tones, finished with iridescent glass particles. Each car is crowned with a solid 18-carat gold Spirit of Ecstasy, enamelled and hallmarked with a bespoke “Phantom Centenary” mark. Even the famed RR badges have been plated in 24-carat gold and white enamel for the first time.

Bespoke woodwork depicts the Phantom’s most defining journeys, from Sir Henry Royce’s homes in France and England to the 4,500-mile expedition of the first Goodwood-era Phantom across Australia. Roads and landscapes are etched in gold, and interior embroidery continues these lines in gleaming thread.

The Starlight Headliner, with 440,000 stitches, portrays the mulberry tree under which Royce once worked, complete with bees from the marque’s Goodwood apiary and constellations referencing legendary Phantoms such as Sir Malcolm Campbell’s ‘Bluebird’.

Limited to 25 cars worldwide, the Phantom Centenary Private Collection stands as both an homage to Rolls-Royce’s past and a promise of its future, a modern-day heirloom crafted to be read, driven and remembered over generations.

Automobili Lamborghini Achieves Record-Breaking Results in 2024

Luxury carmaker delivers historic revenues, record global sales, and robust profitability amid ambitious product transformation.

Only 25 of the most intricate Rolls-Royce Phantoms ever made will celebrate the nameplate’s 100-year legacy.