Hybrid v Electric: what you need to know in 2025
With the electric vehicle revolution upon us, here’s everything you need to know about owning a battery-electric or hybrid vehicle.
4 min
You don’t have to be an automotive expert to know that the future of the automotive industry at large is going to be heavily reliant on battery-electric power – “electrification” is the new buzz word in town. But while car manufactures look to transition to this exciting new electric future, there are still a few key factors to consider when entertaining the EV conversation.
The biggest debate in the car industry right now is the hybrid v electric discussion: which to consider in 2024? Is one option better than the other? For the uninitiated, sales of hybrid cars, including hybrid and plug-in hybrid (PHEV) vehicles, remain the obvious choice for consumers in Australia, with new sale records reached in 2023. Data published by the Federal Chamber of Automotive Industries (FCAI) reported that 98,439 hybrid and 11,212 plug-in hybrid were sold in Australia in 2023, up 88.8 per cent from the previous year. Sales of fully-electric vehicles, on the other hand, also saw massive growth, with a total of 87,217 vehicles sold in 2023. Out of the three main types of ‘electrified’ vehicles in Australia—hybrid, plug-in hybrid and electric—plug-in hybrid (PHEV) vehicles were the least popular.
According to Jeff Mannering, Audi Australia CEO, it’s one of the most exciting times to be a part of the automotive industry.
“Australia is undoubtedly in the midst of a significant transition towards electric mobility. Whilst the journey to a fully electric industry is ongoing and advancing at a rapid rate, we’re lucky to be in a unique situation whereby we are seeing technological advancements in both hybrid and fully electric platforms,” explains Mannering.
“At Audi, we see this transition as a multifaceted evolution, with both hybrid and electric vehicles playing pivotal roles in shaping the future of sustainable transportation.”
In the luxury sector, Audi is making waves with its offerings, seeing the demand for its electric models hit an all-time high in 2023, delivering more than 178,000 fully electric vehicles to customers globally, with particularly strong demand for the Q4 e-tron, Audi’s compact electric SUV offering.
So, with all the buzz around electric vehicles, are consumer’s ready to take the plunge into the world of electrification? Mannering seems to think so, but a number of considerations still need to be factored in.
“Consumer readiness varies based on numerous factors, just a few of those being accessibility, infrastructure, and individual preferences. However, if sales figures and sentiment are anything to go off, we’ve seen a growing interest in, and uptake of, both hybrid and electric vehicles,” says Mannering.
“This increased demand results in the introduction of a number of new models and choice for Australian consumers, with more and more electric vehicles arriving on each incoming ship. It’s crucial to acknowledge that consumers are increasingly considering these options as viable alternatives, especially with the expanding availability of charging infrastructure and the advancement of battery technology.”
If you’re entertaining a new vehicle and want to make it electric, here’s some things you might want to know beforehand…
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What is an electric vehicle?
An electric vehicle—or ‘EV’— is powered by electricity and uses one (or more) electric motors powered by a battery pack to accelerate and drive, as opposed to traditional fossil fuels like petrol or diesel. Depending on the type of EV, the electric motor(s) either assist a conventional internal combustion engine (ICE) or power the car completely.
What are the different types of electric vehicles?
In the grand conversation of electrified vehicles, there’s three main types to consider: battery electric vehicles (BEV), hybrid electric vehicles (HEV), and plug-in hybrid vehicles (PHEV).
Are hybrids better than electric?
It depends on your individual needs, and as Mannering mentioned, on various factors such as accessibility, infrastructure, and individual preferences. While both hybrid and electric vehicles respectively present as great alternatives to your traditional combustion engine, factors need to be assessed, including driving habits, distance and range, access to charging infrastructure, and budget constraints. However, considering that 110,000 new car sales in Australia in 2023 were hybrid or plug-in hybrid—compared to 87,000 electric vehicles—it’s obvious hybrid vehicles present as a viable solution for those seeking to steer away from traditional cars, but might not be ready to plunge fully into the electric world.
“Hybrids offer a transitional solution for those who may not yet have access to extensive charging infrastructure or require longer driving ranges,” adds Mannering.
What is the downside of a hybrid car?
As we’ve made clear by now, hybrid cars offer several advantages, such as improved fuel efficiency and reduced emissions compared to traditional petrol-powered vehicles. However, there are some trade offs, like:
- Cost: currently, hybrid models are associated with more complex systems across controls and batteries. While they incorporate both an internal combustion engine and electric motor, such complexity can often result in higher manufacturing costs (and potentially maintenance costs, too).
- Not fully electric: As most hybrid vehicles typically have a limited range of electric-only propulsion before the combustion engine kicks in, the environmental benefits of using electric power and somewhat limited, both short-term and long-term.
- Charging Infrastructure: As hybrid cars do not require charging from an external power source—unlike plug-in hybrid vehicles or fully electric vehicles—owners won’t be able to take advantage of the growing infrastructure of charging stations around the country.
Should I choose electric or hybrid car?
Again, it depends on your particular needs and circumstances. Currently, hybrid vehicles offer improved fuel efficiency without the range limitations of electric vehicles—you won’t need to rely on finding or planning for a recharge station on your next trip—but electric vehicles will, sooner or later, be the most prominent form of automotive transportation.
“On the other hand, electric vehicles represent the pinnacle of sustainable mobility and a high level of uncompromised performance, offering zero-emission driving with advanced battery technology and an ever-expanding charging network,” concludes Mannering.
Is charging an electric vehicle easy?
Easy enough! In fact, EV charging can be as easy as plugging in your phone to charge. However, you need to ensure there is a suitable charging station available. While a lot of car manufactures will offer you a charging station to install at home with your purchase, such as Tesla and Polestar, in recent years, there has been wide concern over the scarcity of electric charging infrastructure in Australia.
Typically, you will find electric charging stations at different public locations, like supermarkets, public carparks, highway service centres, and some accommodation venues. However, with the growing number of EV sales in Australia alone, the system needs stronger charging infrastructure that is robust and reliable—and readily available— and this will come down to a number of industry stakeholders and government bodies coming together to supply the demand.
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From auction floors to TikTok — the professionals who made property education a public good
6 min
Australian property has always been a national obsession, but the way Australians learn about it has changed fundamentally. Where previous generations relied on a real estate agent’s advice and a bank manager’s approval, today’s buyers and investors are walking into the market with suburb-by-suburb data, auction strategy insights and valuation knowledge that would have required a professional consultation five years ago.
The ten creators on this list are the reason why. What distinguishes them from the broader landscape of property content is not their following size but the professional substance behind what they publish. Most have spent years doing the work, valuing, buying, negotiating, financing, before they ever picked up a camera. The audience can feel that difference, even when they cannot articulate it.
Today’s buyers are walking into the market with knowledge that would have required a professional consultation five years ago. These ten creators are the reason why.
1 –Tom Panos: Founder, Real Estate Gym
Tom Panos is the highest-profile real estate trainer in Australia, which is a distinction earned over more than two decades of working directly with agents, auctioneers and principals across the country. The content he publishes, on auction strategy, market psychology, agent mindset and the mechanics of negotiation, is backed by a career that predates social media by years.
What makes his presence exceptional is that he speaks to both sides of the transaction simultaneously. Agents follow him for craft. Buyers and investors follow him for intelligence. It is a rare position, and it explains why his audience has grown consistently through every market condition since he began publishing.
2 – Belinda Botzolis: Certified Practising Valuer; Founder, “The Valuer”
The gap that Belinda Botzolis identified and occupied is one that, in retrospect, seems obvious: professional property valuation, made accessible on social media. With seventeen years of practice as a Certified Practising Valuer, more than 15,000 individual property valuations completed, and over $12 billion in real estate assessed, she brought to social media something most content creators in this space cannot fake, a professional opinion.
The response has been significant. Over 20 million TikTok views for valuation content is not an accident. It reflects an audience that has long wanted access to qualified property analysis and found it, for the first time, without having to pay for a report.
3 – George Markoski: Founder, Positive Property
The credibility order matters in property investment content. George Markoski built a portfolio of more than 100 investment properties and retired at thirty-seven on passive income before he built a social media following. That sequencing, wealth first, content second, is the foundation of why his audience trusts him with decisions that carry six and seven-figure consequences.
His content covers RBA decisions, APRA changes and property cycles with the kind of strategic depth that comes from having navigated them personally. He is not forecasting the market from a position of theory. He is reporting from a position of ownership.
4 – Ravi Sharma: Founder, Search Property
Ravi Sharma‘s differentiator is structural: he runs an actual buyer’s agency. The suburb analyses, growth projections and investment frameworks he publishes on YouTube and social media are not constructed for content, they are the methodology his business uses to advise paying clients on real transactions. With more than 114,000 YouTube subscribers and a Bachelor of Business in Real Estate, his content sits at the intersection of professional advice and public education.
The result is content that reads like genuine analysis rather than commentary, because in most cases it is.
5 – Damien Cooley: Director, Cooley Auctions
Damien Cooley has called more auctions on live television than almost anyone in the country, a five-time premiere auctioneer on The Block, and 2015 Auctioneer of the Year. As Director of Cooley Auctions, his authority comes from decades on the rostrum in front of real buyers and real stakes, not from a studio.
His social presence extends that same on-the-ground credibility online, breaking down auction strategy and market sentiment for an audience that wants to understand the mechanics of a sale, not just the result.
6 – Ella Cas: Buyer’s Agent
As a buyer’s agent operating across Melbourne and its surrounding suburbs, Ella Cas brings professional transaction experience to a TikTok presence that covers market trends, price predictions and first home buyer strategy in the Victorian market. What distinguishes her content from general property commentary is its specificity: she is talking about markets she works in, for outcomes she is paid to deliver.
For Melbourne buyers navigating one of Australia’s most competitive property environments, that local professional knowledge, delivered in an accessible format, is exactly the kind of content that earns genuine audience loyalty.
7 – Gavin Rubinstein: Founder, The Rubinstein Group at Ray White TPG
Gavin Rubinstein built The Rubinstein Group at Ray White TPG into one of Sydney’s highest-performing individual real estate practices, and his Instagram engagement outranks every major franchise account in the country. That distinction matters: he is not a media personality who sells property, he is a top-performing agent whose content reflects live transactions in one of Australia’s most competitive markets.
For buyers and sellers trying to understand how Sydney’s top end actually moves, his day-to-day content is closer to a transaction diary than a highlight reel.
8 – Robbo Roper: Mortgage expert & home buyer connector
Robbo Roper‘s content sits at the junction of property aspiration and mortgage reality, which is precisely where most first home buyers get stuck. As a mortgage expert and home buyer connector, he publishes short-form video that walks Australian buyers through the finance side of property ownership: what to expect from a broker, how to prepare for a loan application, what the common mistakes look like.
His placement in Favikon’s Top 20 Australian real estate influencers for 2025 reflects an audience that is not just watching but acting, the kind of content engagement that distinguishes an education account from an entertainment one.
9 – Michael Biviano: Property developer; business coach & real estate strategist
Michael Biviano built his platform on the strategy side of the business, working as a speaker, business coach and property developer before turning that experience into content for agents and investors navigating the industry. His focus sits less on individual listings and more on the frameworks behind sustainable success in real estate.
That distinction, teaching the business of property rather than just showcasing it, is what places him among the professionals worth following rather than just watching.
10 – Consulting by PK: Investment property educator
The property content space has no shortage of people telling audiences what to buy. What is rarer, and more valuable, is someone teaching them how to decide. Consulting by PK builds investment theses from actual data: top 5 per cent growth property analysis, cashflow modelling, suburb research methodology, the frameworks behind the conclusions rather than just the conclusions themselves.
With more than 60,000 YouTube subscribers, the audience that follows this content is a specific and self-selecting one, investors who want to understand the process, not just receive the output. That is a harder audience to build and a more durable one.
What this list reflects, taken together, is a professionalisation of property content in Australia. The era of anonymous property spruikers making market predictions without credentials or accountability is being displaced, slowly, but measurably, by practitioners who are willing to put their professional reputation behind what they publish. That is good for the industry. It is better for the buyers.
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