5 minutes with: Craig Wing, Citizen Kanebridge Ambassador

Can you share your background & journey?

Well, I suppose most people remember me from my days playing rugby league for the Roosters, Rabbitohs, and NSW.
I was fortunate enough to become a dual international after moving to Japan to play rugby union, and I thrived under the pressure that came with competing at the highest level of sport.

These days, the game has changed, but the fundamentals of how I apply myself remain the same. I now navigate Sydney’s most exclusive property markets—the CBD, Eastern Suburbs, and Lower North Shore. I work behind the scenes to secure some of the city’s most coveted homes. Given the nature of my client base, my work also extends into commercial property. While the mechanics differ, the same principles of access and discretion apply.

You started investing in property as a teenager. How has your approach evolved?

As a young athlete, I was encouraged to invest early, and property seemed like a safe bet. My first purchase was a terrace in Paddington in the late ’90s when I was 19. I focused on blue-chip assets from the start.

Over time, my portfolio grew, and I experimented with some speculative property investments, which led to tough but invaluable lessons.

Rather than walking away, I refined my approach and developed a deep passion for property. Now, I guide and invest based on first-hand experience, focusing on long-term value to ensure that decisions are grounded in fundamentals rather than fleeting trends.

As someone who has spent years in the media spotlight, how do you ensure discretion for your clients?

I’ve experienced the discomfort of having personal affairs turned into headlines. Many of my clients are high-profile individuals who prioritise discretion just as much as I do.

For me, privacy isn’t just a promise—it’s a discipline. I carefully control the flow of information, work only with trusted professionals, and secure most deals off-market to ensure confidentiality.

Some of the biggest transactions I’ve facilitated have gone entirely unnoticed because that’s how my clients prefer it. While some suggest I should publicise my work more, I build my business on trust and referrals from those who appreciate true discretion.

What do you focus on when helping your clients find the right property?

The first step is understanding why my clients are buying—whether they’re upsizing, downsizing, or investing—and defining their non-negotiables. Some prioritise privacy, others want ocean views or proximity to top schools. When multiple decision-makers are involved, aligning expectations early is key.

I also encourage long-term thinking. Will this property suit them in five or ten years? Is it a stepping stone or a legacy asset? For downsizers, is it truly future-proof?

Beyond finding the right property, I ensure it stacks up— analysing zoning control, other development, and potential risks. If needed, I bring in architects, planners, builders, or legal experts to provide a complete picture before any decisions are made.

My network provides access to off-market opportunities that most buyers will never hear about. It is a world built on discretion, relationships, and knowing what’s coming before the market does.

At this level, time is as valuable as money. My clients are high-performing individuals who can’t afford inefficiencies, so I manage every aspect of the process—from sourcing and inspections to negotiations—so they can make confident decisions without distraction.

What are some of the perks of working in the ultra-prestige property space?

One of the biggest perks is working with incredible properties—waterfront estates, architectural masterpieces, and homes most people only see in magazines. Equally rewarding is collaborating with top professionals in sales, development, design, and finance, and gaining insight into how they solve problems. Their experiences sharpen my own and ensure the best outcomes for clients.

What is most fulfilling, though, is working with self-made, highly successful individuals whose drive and discipline remind me of elite athletes.

It is a privilege to help them make one of their most significant financial decisions—securing a dream home or a strategic investment. It’s about aligning every decision with their vision and long-term goals.

What are you most looking forward to in 2025?

I’m really looking forward to our annual family trip to the Basque Coast in France to visit the in-laws. My daughter is four, my son is one and a half, and I’m amazed that my daughter is now completely fluent in French. I can’t wait to see her fully immersed in the language and culture for a few weeks. Plus, nothing beats the batter and good food, family time, and a European beach summer!

There’s one reliable group of moviegoers left in America—and they can’t go to the movies by themselves.

This week, the kids who make up the industry’s target audience will be heading to theaters for “Zootopia 2” and “Wicked: For Good,” sequels to box-office sensations that could be the highest-grossing movies of the year.

They also have something else in common that has become essential to Hollywood’s biggest hits.

They’re rated PG.

For decades, the movies that printed money were all rated PG-13. It was the rating of the most successful films ever made: superhero franchises, “Avatar” and “Avengers” releases, “Star Wars” episodes, “Titanic,” “Top Gun: Maverick,” the world of “Jurassic Park” and everyone from James Bond to Barbie.

But the entertainment business has never been so dependent on kids dragging their whole families to theatres for the latest PG movie.

Among the bright spots in a bleak year for Hollywood were “A Minecraft Movie” and “Lilo & Stitch,” which are currently sitting atop the domestic box office.

They may soon be jumped by “Zootopia” and “Wicked.” The list of PG hits this year also included the live-action remake of “How to Train Your Dragon,” which improbably beat the latest “Mission: Impossible.”

Meanwhile, last year was the most lucrative year of all time for PG movies, and there are more PG sure-things on the slate for coming years as studios pump out the movies that continue to defy the industry’s gravity.

To put it another way, the people with the most juice in Hollywood right now are 10 years old.

“Kids and preteens,” a recent National Research Group report concluded, “have been the driving force behind many of the biggest theatrical success stories of the past three years.”

The kids and preteens in the youngest generation have grown up with the ability to watch any movie on any device anytime and anywhere they desire.

As it turns out, the place they really want to watch movies is the theater. And theaters are perfectly willing to cater to their most loyal customers.

“If we have an R-rated or horror film on the same day as a PG animated film, I can promise you: We’re always going to try to play that PG animated film,” said Phil Zacheretti, chief executive of Phoenix Theatres Entertainment, which operates multiplexes across the country.

His strategy for those PG films is both simple and profitable.

“We basically try to play every studio’s PG films in as many theaters as we can,” he said.

By now, theatre owners understand those movies are their safest bets. Last year, “Inside Out 2” finished No. 1 at the box office.

The first “Wicked” was very, very popular, too. Anyone with young children was probably in theaters for “Moana 2,” “Sonic the Hedgehog 3” or “Despicable Me 4,” if not all of them.

The result was the first year that PG won the box office after decades of getting trounced by PG-13. And it might just happen again this year.

PG movies have always performed well. But once upon a time, they came with a stigma. “Older audiences thought PG was not going to be cool enough, and families with kids thought PG was going to be too edgy,” said Paul Dergarabedian , Comscore’s head of marketplace trends.

“It was the opposite of the Goldilocks rating.” Only recently has the rating of animated classics, Broadway musicals and video games become just right.

But their rising value isn’t just about PG movies doing better. It’s also about PG-13 and almost every other kind of movie doing worse.

At this point, not even superheroes are guaranteed attractions in Hollywood. Neither is Sydney Sweeney. There are still PG-13 juggernauts, like “Superman,” “Jurassic World: Rebirth” and the upcoming behemoth “Avatar: Fire and Ash.”

But every original PG-13 or R-rated movie like “Sinners” that gets adults to theaters without their children feels like a miracle.

Once they get to the theatre, children want different things than their parents. For them, moviegoing is deeply social, according to NRG’s study, and the single most powerful driver of their behavior is spending time with friends and family.

For as long as theatres have existed, kids have gone there to hang out. Until they couldn’t. In 2020 and 2021, a century of established habits was suddenly disrupted.

When family movies went directly to streaming, the industry feared that PG audiences wouldn’t come back when they could just stay home.

But in a dramatic twist, Gen Alpha now prefers theatres more than Gen Z, millennials or Gen X. If anything, they’re hungry for experiences that are more theatrical. They want immersive screenings—think IMAX , 3-D, Sphere. What they don’t want is to immerse themselves in phone screens.

“They’re not looking to replicate what they can get in their living rooms and bedrooms,” said Fergus Navaratnam-Blair, NRG’s vice president of trends and futures. “They’re looking for something that gives them a reason to disconnect.”

They’re also looking to engage in “participatory fandom.” PG releases meet that demand. Even theater-averse Netflix supplied Gen Alpha with limited theatrical runs of “ KPop Demon Hunters.”

In recent years, audiences sang along to “ Wicked ,” dressed up as Gentleminions and went nuts for Minecraft references their parents just wouldn’t understand.

Those full-blown viral frenzies help movies explode into movements. You might wait to see a movie if you can avoid shelling out for tickets, popcorn and a babysitter.

But your kids won’t. The whole point of seeing a movie is participating in the online memes around that movie, which means they must see it immediately.

This week, despite mixed reviews, “Wicked: For Good” was tracking for the highest ticket presales of any PG movie ever, according to Fandango.

As predictive indicators, those presale numbers are useful. Penn Ketchum, the managing partner of Penn Cinema, wasn’t sure what to expect from the upcoming “David,” an animated biblical children’s movie from a studio that specialises in faith-based content.

But when every showtime at his Pennsylvania and Delaware theatres had strong pre sales, he added screens. Then he added more. When it’s released in December, he predicts “David” will beat the box-office goliath of “Avatar” in some of his markets. “Which will be a massive upset,” he says.

Other PG titles have something else going for them. Navaratnam-Blair calls it “intergenerational nostalgia.”

When “Toy Story 5” comes out next year, for example, millennials who saw the original in theatres as kids 30 years ago will be accompanying their own kids.

Of course, not every PG movie goes to infinity and beyond. This was also a year when Pixar’s “Elio” flopped and Disney’s live-action “Snow White” was left for dead .

But those bombs were the exceptions that proved the industry’s rules of success. After all, today’s audiences don’t have a connection to Snow White. They care more about the star character of another PG movie coming out this year: SpongeBob.

Which means their parents will be taking Hollywood’s most reliable moviegoers back to theatres next month—just as soon as they leave Zootopia and Oz.