NOOSA IGNITES WITH RECORD TROPHY HOMES
Once a sleepy surf town, Noosa has become Australia’s prestige property hotspot, where multi-million dollar knockdowns, architectural showpieces and record-setting sales are the new normal.
Once a sleepy surf town, Noosa has become Australia’s prestige property hotspot, where multi-million dollar knockdowns, architectural showpieces and record-setting sales are the new normal.
It wasn’t too long ago that Noosa was seen as a relaxed holiday town, more famous for its surf breaks and weekenders than record-breaking prestige property.
But much like much of Queensland, COVID lit a torch under the market, and in Noosa it was the prestige sector that surged the hardest.
Records tumbled, including one-bedroom apartments on Hastings Street, the suburb’s only true beachfront strip, changing hands for nearly $6 million. That’s a price point not seen anywhere else in Australia, not even Bondi Beach.
While some regional markets have since cooled as workers trudged back to the office, Australia’s wealthy have continued to pour into Noosa.
Their growing fortunes, from corporate payouts to generational wealth, have fuelled the demand. Think former Virgin Australia CEO Jayne Hrdlicka, who just received a $50 million payout from her former employer.
Just before Christmas last year she spent $17 million on a 1970s Noosa home, which she plans to knockdown and replace with a three-level luxury residence by Shaun Lockyer Architects.
The regional price record was set in 2021 when Peter Tighe, non-executive chairman of AuKing Mining and part-owner of champion mare Winx, paid $34 million for Webb House in Sunshine Beach.
Initially, speculation swirled that billionaire Gina Rinehart was the mystery buyer. Sunshine Beach still holds the crown for Noosa’s priciest sale, but the bulk of big-ticket transactions are now spread between absolute beachfront in Noosa Heads and the suburb’s sought-after waterways.
So far in 2025, there have been 42 sales above $5 million across the region. That’s broadly in line with the last three years, with the exception of 2021, when more than 90 properties over $5 million changed hands between January and September alone.
Higher interest rates aren’t applicable to this cohort of buyers.
This year Mark Fraser, the Queensland architect who founded beach shade giant CoolCabanas, paid $18 million on an empty X sqm block of land with approved plans for a new luxury home.
Brendan Pickering, the managing director of Pickerings Auto Group, spent $16.5 million to add to his collection of Noosa waterfront trophy homes, while the lesser known, Melbourne-based millionaires Robert and Abigail Polites, emerged as buyers of a $17.6 million home on Witta Circle, widely regarded as Noosa’s premier riverfront street.
The prestige market has been further energised with the listing of one of Noosa’s most striking waterfront homes, and it could set a new benchmark.
Reed & Co. agents Adrian Reed and Donna Taylor have just launched Casa Luca to market, a newly built Wyuna Drive home that recently won the 2025 Master Builders Regional Award.
Translating to “House of Light,” the home has been crafted by renowned designer Paul Clout, whose name is synonymous with Noosa’s most celebrated residences. Interiors are by Hong Henwood, incorporating Italian marble, Portuguese stone, Egyptian limestone, and hand-blown Soktas glass pendants.
Every detail has been carefully curated, and all the custom furnishings are included in the sale.
The residence offers a 20-metre river frontage with expansive glass panes framing uninterrupted water views. Inside, curved walls and soaring ceilings deliver dramatic impact, while a marble-clad galley kitchen with a 3.5-metre island bench forms the heart of the home.
It features a Gaggenau cooktop and ovens, dual integrated Fisher & Paykel fridges, and Miele dishwashers, a space designed to entertain as much as cook.
Spread across more than 500 sqm of internal living, the four king-sized bedrooms include a master retreat with a private riverfront terrace, walk-in robe, and ensuite clad in limestone and Italian marble.
Multiple lounge areas are anchored by Jetmaster and gas fireplaces, with terraces flowing to the pool, spa, and private jetty. A custom wine cellar and bar sit alongside the dining space, while an alfresco pavilion with an automated roof, BeefEater barbecue, plumbed gas fire pit, floating daybed, and magnesium pool complete the resort-style setting.
Competing for best trophy home listing this summer is another Paul Clout special, this one on Gympie Terrace in Noosaville. The home, dubbed One W, is listed with Century 21 Conolly Hay Group Noosa Heads agent Rachel Sellman, who is entertaining offers around the $20 million mark.
The highlight of the four-bedroom, three-level home is the rooftop terrace, channeling a chic Mediterranean beach club with a private heated pool and spa, floating daybeds, custom dining and lounging areas with a gas fireplace, a built-in barbecue, a bar with beer taps, and an adjustable pergola. Sharing this level is a fitness studio with a full gym, infrared sauna, and a steam shower.
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The developer’s most ambitious Brisbane tower to date will anchor new era of riverfront living.
Mosaic Property Group has made its long-anticipated move into South Brisbane, acquiring a $30 million north-facing riverfront site at 91 Montague Road for what will become its largest project to date, with Stage 1 expected to carry an end value of around $500 million.
The 4,282-square-metre parcel, purchased from the Schiavello Group through Knight Frank’s Christian Sandstrom, commands 35 metres of uninterrupted Brisbane River frontage and sits in the city’s cultural heart, with access to West End and the CBD.
The site adjoins a precinct earmarked for new parkland, housing, and cultural infrastructure, putting the development at the centre of Brisbane’s next wave of riverside regeneration.
Mosaic has begun concept planning with Bureau Proberts for a luxury, owner-occupier-focused tower consistent with its flagship projects across South-East Queensland.
Founder and Managing Director Brook Monahan said the acquisition represented a pivotal step in the company’s growth and its evolution as a leader in the luxury residential market.
“This is one of the most extraordinary opportunities we have ever secured — a once-in-a-generation riverfront site that gives us the platform to deliver something truly transformative for Brisbane,” Monahan said.
He added that Mosaic’s vertically integrated model and disciplined site-selection strategy had been key to maintaining momentum despite industry headwinds.
“Escalating costs, tighter finance, planning complexity and labour shortages are causing many projects to stall or be shelved. Mosaic’s vertically integrated model and disciplined approach — targeting only the most exceptional locations where people genuinely want to live — has enabled us to continue bringing projects to life.”
Founded in 2004 and rebranded in 2012, Mosaic has completed more than 70 projects worth over $2 billion and has another $2 billion pipeline secured. This year alone, the group has delivered five luxury developments totalling $580 million and currently has six active construction sites worth $1.35 billion.
Monahan said Mosaic’s philosophy remained customer-first. “We had to learn to crawl before we could walk — steadily building capability, growing our people, refining our model, investing heavily in our business, and deepening our understanding of what customers truly value.”
The South Brisbane project is scheduled for release in early 2026.
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