Hercules Hits the Market: Byron Hinterland Estate with Breathtaking Ocean Views Listed for $30M
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Hercules Hits the Market: Byron Hinterland Estate with Breathtaking Ocean Views Listed for $30M

A property that packs a powerful punch, Hercules in Byron Bay’s hinterland is an estate to go down in history.

By Kirsten Craze
Wed, Feb 26, 2025 11:19amGrey Clock 2 min

Befitting its majestic name, Hercules is a mammoth 5.59ha property occupying the largest parcel of flat land along the Byron escarpment. Thanks to its prime position, the estate has head turning ocean views out to Broken Head National Park and the famous Cape Byron lighthouse.

Two homes share the unparalleled parcel along with a tennis court, two pools, separate guest accommodation, a function centre, music studio, a dam and even a thriving citrus orchard.

Billionaire developer and CEO of retirement development group GemLife, Adrian Puljich, and his wife Jessica, who runs interior design firm House Society, are selling Hercules after less than three years of ownership.

The prominent over-50s developer launched his latest venture Allure in September last year. With a $500 million pipeline of land lease communities to roll-out in Queensland by late 2025, Allira will house more than 1000 homes for seniors.

Listed with Nick Dunn of McGrath Byron Bay, the prestige property is sporting a $27 million to $30 million price guide. Although the hefty sum is an impressive price tag for a regional non-waterfront property, the greater Byron benchmark is significantly higher. That record was set in 2023 when tech entrepreneur Benjamin Bray reportedly paid $37 million for The Range, a 48ha luxury escape nearby, also in Coopers Shoot.

Mr and Mrs Puljich bought the estate for $22 million in June 2022 from previous owners Robert and Deborah Wild, co-directors of the Evolve College school of massage training. Back in 2014, the Wilds had bought the retreat for $7.9 million from international music producer Tom Misner, founder of SAU University College.

Although Hercules is not located on the coast, the ocean is still the headline act with a sweeping Pacific panorama from almost every turn, including two observation decks at the cliff face and a ionised horizon pool which appears to be at one with the big blue.

In the five-bedroom main residence there are multiple formal and informal rooms for grand scale entertaining, a wide ocean view terrace for alfresco gatherings, as well as an internal Travertine barbecue courtyard.

The contemporary kitchen has a full suite of German appliances, and each bedroom has its own ensuite. Other features of the 895sq m primary dwelling include a private office, a wine cellar, a first-floor games room and a six-car garage.

Throughout the rest of the resort-like property there is a modern two-storey three-bedroom health retreat with its own pool, a championship-sized tennis court with flood lights, a gym and steam room, plus a 100sq m state-of-the-art film and sound recording studio with a make up room, bathrooms and adjacent offices. A conference centre offers 200sq m of training space, as well as consulting, treatment and meeting rooms, a kitchen and toilets.

Additional features of the expansive property include a solar system, gated entry with video security system, an extensive data network, high electrical power connection capacity with substation upgrade to 315kVA, a water bore with irrigation and a 200,000L rainwater tank.

Hercules is an approximate five-minute drive to Byron Bay or Bangalow and about 30 minutes from Balinna Gateway Airport.

 

Listed with McGrath Byron Bay’s Nick Dunn, Hercules is on the market via private treaty sale with a price guide of between $27 million to $30 million.



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Property of the Week: Wildes Meadow, Southern Highlands, NSW

A rare 41-hectare Southern Highlands farm is on the market with a $10 million guide, as demand for prestige lifestyle estates continues to surge.

By Kirsten Craze
Thu, Jan 15, 2026 2 min

A rolling 41ha parcel of farmland in the Southern Highlands, which last sold back in 2012 for $3.05 million, has come to market with a price guide of $10 million.

The sprawling rural estate, once featured in Highlife Magazine showcasing its colourful gardens, is listed with Anne Stone of McGrath Bowral through a private treaty sale.

Beyond the stately front gates and meandering driveway, the working farm consists of a five-bedroom main residence coupled with a three-bedroom guest cottage, as well as a private self-contained studio space.

Also known as Dragon Farm, the picturesque pocket sits 10kms west of Robertson and 47kms from the shores of Kiama.

Near the sleepy hamlet of Wildes Meadow, the provincial property houses 17 fenced paddocks, a championship-sized tennis court with a pavilion, plus a wellness area including a gym and steam room.

Just in time for the Australian Open, McGrath recently highlighted the value of a home grown tennis court in its 2026 Prestige Residential report.

The demand for lifestyle properties with sporting amenities has surged since the early days of the pandemic in 2020, with tennis courts proving to be a big hit.

Along Australia’s east coast, the study showed there were 71 prestige properties with tennis courts sold in the 12-months to October 2025.

New South Wales accounted for 46 per cent of those transactions, and the McGrath paper reported a price premium of 42 per cent achieved for listings with a tennis court during that period.

“Super-prestige properties equipped with tennis courts remain tightly held. Rather than being transacted for a premium they’re being land banked, as the increasing rarity of estates on large parcels will likely drive value over the longterm,” said McGrath research analyst, Michelle Ciesielski.

The main homestead at the Southern Highlands property makes the most of its panoramic setting with district views from three separate living areas and covered wraparound verandas.

Within the 323sq m footprint of the primary residence there is a modern country style kitchen, a central courtyard and main bedroom with a study nook and ensuite.

Ideal for visitors or live-in staff, the rustic cottage measures approximately 140sq m and has an open plan living zone with kitchen flowing through to a traditional veranda, plus three bedrooms with built-in wardrobes and one ensuite.

Beside the cottage an original dairy shed has been transformed into an entertainer’s space with an outdoor kitchen and the separate studio retreat dishes up more accommodation with an alfresco area and fireplace.

Additionally, the tennis court cabana is also set up with a kitchenette and wellness area.

Within the property there are established internal roads, cattle yards and multiple sheds to support livestock or equestrian pursuits.

Currently, the land is home to 35 cows, two bulls and 25 calves grazing across the lush fertile pastures.

The grounds features a potager vegetable garden, a woodland walk and a sculptural Celtic-inspired garden with a maze and two dams.

Listed with Anne Stone of McGrath Bowral, 100 Blencowes Lane, Wildes Meadow is on the market via a private treaty campaign with a price guide of $10 million.

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