When It Comes to Private Jet Perks, the Sky’s the Limit
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When It Comes to Private Jet Perks, the Sky’s the Limit

By ERIC GROSSMAN
Fri, Sep 27, 2024 8:33amGrey Clock 6 min

With competition among private aviation firms as fierce as ever, the perks available to new and existing customers keep getting bigger. Gone are the days when complimentary transfers and customised in-flight amenities moved the needle. The industry’s top providers have entered into a virtual arms race, trying to out-do one another with one splashy offering after the next.

“The partnerships with celebrity chefs, VIP access to famous vineyards and sporting events, being invited to play in golf pro-ams … these comped memberships and perks valued at tens of thousands of dollars are part of a tried and tested marketing strategy among private jet companies,” says Doug Gollan, president and editor of Private Jet Card Comparisons, a buyer’s guide that tracks pricing, rules, and policies for more than 80 jet card, membership, and fractional providers.

Jet cards are a way to charter a private flight by pre-paying into a company’s program; a membership requires customers to pay an annual fee to unlock private aviation services; and fractional ownership allows individuals or businesses to share the cost and use of a private jet.

Key players such as NetJets, Flexjet, VistaJet, Wheels Up, and OneFlight have hospitality areas at in-demand events such as Formula 1, the Masters, and the Super Bowl, “places customers want to go, and where you want to make sure you are getting the VIP treatment because the crowds are overwhelming,” Gollan says.

Among the newest curated experiences and events for VistaJet members include a luxury cacao travel experience in Ecuador.
Courtesy of VistaJet

Though the perks don’t motivate users to pick a company, they play an important role for the jet companies, Gollan says.

“The perks don’t drive savvy [ultra-high-net-worth] consumers to choose one company over the other. However, they generate awareness of the companies via media coverage; they spark interest via partnering with luxury partner companies—fashion houses, private vacation clubs, luxury hotels, and automakers—and they allow the partners to market to each other’s clients,” he says. “They also allow executives to mix with their customers.”

This is important because there is a high cost of acquisition when it comes to finding potential clients who can afford private aviation. According to Gollum’s latest subscriber survey, around 40% said they were considering switching providers.

“That’s in line with previous years,” he says. “The perks and the personal interaction can be important in getting renewals.”

Earlier this year, flyExclusive announced that eligible customers will be granted one 12-month complimentary membership to Inspirato, which allows participants to book luxury travel experiences—including five-star vacation homes from Breckenridge, Colo., to Bordeaux, France—without paying a membership fee.

“We do see a wide variety of short-term perks offered in today’s market to win business,” says Brad Blettner, flyExclusive’s chief revenue officer. “We work to build relationships and lean into what our customers value—time, choice, and control—because every minute matters.”

Since becoming a flyExclusive client in 2020, a Delray Beach, Florida-based CEO of a software company who declined to be identified,  has attended a number of private member events, from fishing trips and the 2024 U.S. Open at Pinehurst—where flyExclusive hosted around 100 guests in a luxury suite—to the Firestone Grand Prix of St. Petersburg, Fla..

“In terms of the additional stuff, it’s icing on the cake. We’ve had amazing experiences,” he says. “It’s more than just a jet card. It’s like joining a real club with events you can look forward to. The perks definitely enhance customer loyalty.”

Another provider famous for its events is Wheels Up, whose members receive an invitation to join the brand every year for the Masters. During the golf tournament, the “Wheels Up Clubhouse” offers an array of luxury hospitality, including food, beverages, and entertainment.

Sentient Jet, which is celebrating its 25th anniversary, has added 12 partners—ranging from high-end hotels to luxury leather goods brands—to its latest “Exclusive Benefits Guide,” an annual premium perk available exclusively to its jet card owners.

Now in its 11th edition, the guide includes benefits across the worlds of travel, food and beverage, wellness, sporting events, and beyond. The estimated total value exceeds US$225,000, including exclusive discounts and partnerships with brands such as Auberge Resorts, Human Longevity Wellness & Medical Testing, and the Little Nell in Aspen.

“Sentient’s Exclusive Benefits Guide is like the Neiman Marcus holiday catalog, except everything is free or discounted. It’s impressive,” says Gollan of Private Jet Card Comparisons.

The provider’s best-known perk can be enjoyed every May through its partnership with the Kentucky Derby. (Sentient was the first private aviation partner of Churchill Downs beginning in 2016.) Card owners enjoy a “behind the gates” experience including access to Sentient’s private suite, where they can mingle with celebrity guests. A highlight is the annual Derby Day breakfast, a French-inspired bash in the Hotel Distil hosted by celebrity chef and Sentient Jet brand ambassador Bobby Flay. (As an extra perk for new card owners, Sentient offers a complimentary hour of flight time and a US$2,500 betting voucher.)

“Our longstanding partnership with the Kentucky Derby and Bobby Flay goes beyond a hosted breakfast—it’s a reflection of how we like to curate experiences for our card owners,” says Kirsten LaMotte, senior vice president, business development, partnerships and events at Sentient Jet. “We are proud to help our card owners focus less on the stress of getting to their events, and more on helping create unique travel memories.”

Card owners enjoy a “behind the gates” experience at the Kentucky Derby including access to Sentient’s private suite, where they can mingle with celebrity guests.
Meagan Jordan

VistaJet offers its biggest perks through its “Private World” portfolio of bespoke adventures crafted by the provider and its network of hundreds of trusted partners. In 2023, member requests more than doubled from the previous year, and 2024 is on track to surpass this, according to the company.

“We view Private World as a valuable enhancement to our members’ lives that extends beyond their time spent in the air,” says Matteo Atti, VistaJet’s chief marketing officer. “Private World is more than hedonistic; it’s a testament to our dedication to our members’ lives, in the air and on the ground.”

Notable examples include personalised wine tours, rejuvenating wellness retreats, and ultimate Formula 1 packages—a benefit of VistaJet’s partnership with Ferrari—featuring private dinners with drivers Charles Leclerc and Carlos Sainz.

The newest curated experiences and events for VistaJet members include a luxury cacao travel experience in Ecuador, and a humpback whale helicopter safari in Mozambique.

Like most providers, VistaJet refrains from commenting on specific customers.

Nearing 25 years in business, Flexjet has introduced its “Red Label” program. Offered to super-midsize aircraft fractional owners and above, key features include flight crews assigned to a single, specific aircraft, custom cabin interiors, and exclusive experiences such as the inaugural “Chairman’s Club” event. Clients have jetted to the likes of Anguilla and Lake Como, where they’ve been hosted by Flexjet’s chairman Kenn Ricci and CEO Mike Silvestro. (The only caveat was that the owners were required to use their fractional share to travel to the destination—the rest of the trip was complimentary.)

At the Anguilla event, 12 couples enjoyed accommodations at Cap Juluca, a Belmond Hotel, along with golfing and spa experiences, an exclusive luncheon on a private island, and a fireworks display that concluded the extended weekend. Earlier this year, 15 couples were hosted at Lake Como’s Villa d’Este while enjoying one-of-a-kind experiences including shopping with a Vogue fashion editor and a helicopter excursion to Lake Iseo where they enjoyed a private tour of Ferretti Group’s Riva shipyard (a tour not available to the public).

Next year, Ricci and Silvestro will be hosting the next Chairman’s Club event in San Miguel, Mexico.

According to David Gitman, CEO of Monarch Air Group, a Fort Lauderdale-based private jet charter provider, the private aviation industry has been experiencing a correction following a surge of interest during the pandemic.

“As the market cools off, the consumer has many more choices now as there are more available aircraft, compared to the shortage we experienced a few years earlier. This causes charter companies to provide more perks to the consumer,” he says. “In my opinion, the main perk that is happening right now is the competition between the various private jet providers. Clients that are not locked in to an agreement are benefiting from this market correction.”



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The Super Rich Have Turned the Tiny Florida Town of Manalapan Into the Next Palm Beach

Can its real-estate market continue to rise amid stock-market turmoil?

By Katherine Clarke
Thu, Apr 24, 2025 7 min

MANALAPAN, FLA.— The Deal-Closer. That’s what real-estate agent Jack Elkins jokingly calls the Hinckley picnic boat he docks on the Intracoastal Waterway in the Florida community of Manalapan.

From the road, many of Manalapan’s mansions are shrouded by plantings and foliage, but they are clearly visible from the water, Elkins explained. A boat ride is often the best way to show properties to the wealthy buyers now flocking to the tiny town.

On a recent afternoon, Elkins cruised down the Intracoastal in the The Deal-Closer, passing mansion after mansion, most with their own docks. “When I was a little kid, almost all of this was jungle,” said Elkins, 46, who spent much of his childhood in the area. “There were foxes and parrots and all these wild animals.”

Manalapan, a roughly 2.4-square-mile town with a population of about 400, is just south of glitzier Palm Beach.

While Manalapan has long drawn moneyed residents such as the singer Billy Joel, it has historically lacked the prestige—and price tags—of Palm Beach. That has changed dramatically over the past five years, however, thanks to a series of major home sales.

In 2022, for example, Oracle billionaire Larry Ellison paid $173 million for a historic Manalapan estate. And David MacNeil, the founder of the automotive-accessories manufacturer WeatherTech, has spent a combined $94 million over the past year on a pair of neighboring sites, with plans to build a megamansion there.

“People like Larry Ellison and David MacNeil, these individuals can afford to buy real estate anywhere in the world,” said local real-estate agent Nick Malinosky of Douglas Elliman . “Manalapan is not a second choice for them. It’s their first choice.”

On South Ocean Boulevard, Manalapan’s most affluent corridor, about 21 homes have traded for more than $20 million each since 2020. At least six have sold for $40 million or more, up from only one in that price range during the previous five years.

In 2021, eBay billionaire Jeffrey Skoll bought an ocean-to-Intracoastal estate for $89.93 million, while Joel’s longtime home sold last year for $42.6 million.

Now, however, it is unclear whether Manalapan’s hot streak can continue. Like luxury markets across the country, the town is contending with stock-market turmoil and the fallout from President Trump’s tariffs.

Like many Manalapan residents, local developer Stewart Satter, who is listing a yet-to-be-built spec home for $285 million, is a Trump supporter. During the 2024 election, Satter flew a giant Trump flag above the site.

But tariffs have “created a tremendous amount of uncertainty at the minimum, and that is not good for business,” Satter said. “It’s not good for real estate. People say, ‘Let’s wait. We’re not going to buy a house, we’re not going to build a house.’”

Hitting the big time

Elkins’ cuddly Native American Indian Dog, Bear, lounged on The Deal-Closer’s blue-and-white-striped seats as the boat zipped along the Intracoastal, passing glassy modern mansions and traditional Mediterranean estates.

To catch a glimpse of Ellison’s roughly 16-acre oceanfront estate, Elkins guided the Hinckley through the Boynton Inlet into the choppy Atlantic, where the sandy beach in front of Ellison’s property was visible.

Known as Gemini, the gargantuan mansion was once owned by the late publishing magnate William B. Ziff Jr., who brought in large plantings and trees from South America for the landscaping.

“When I was a little kid, barges were going by our house with these huge trees,” Elkins recalled.

Ellison has approved plans to add more homes to the estate. He also paid about $277 million last year for Manalapan’s Eau Palm Beach Resort & Spa, home to the members-only La Coquille Club, and talk is rife about how Ellison might upgrade the property. Ellison didn’t respond to requests for comment.

It’s a strange feeling, Elkins said, to see Manalapan hit the big time.

Before Covid, the town was often confused with its namesake: Manalapan, N.J. Tiny compared with Palm Beach, Manalapan developed much more slowly than its famous neighbour. It lacks the commercial infrastructure of Palm Beach, and its low-density zoning has kept it largely free of major condos or resorts.

When Satter, the developer, bought four empty lots in Manalapan in 2005, parts of the town looked like “just a mess of woods,” said his wife, Susan Satter. “I said, ‘Is this really how we want to invest our money?’”

Over the next decade, her husband built spec homes on three of the lots and sold them for a significant profit. He kept one, building a mansion there for himself and his wife.

“I thought I’d discovered a really special place,” said Stewart, who tested products for Walmart before turning to spec-home development. “If I had known what was going to happen, obviously, in the rear view mirror, I would have bought the whole town.”

The buyers of Satter’s projects include Ron and Cindy McMackin, who paid roughly $39 million in 2020 for a roughly 15,500-square-foot waterfront house with six bedrooms, then expanded it.

The couple, founders of the mechanical subcontracting company Pan-Pacific Mechanical, had relocated from Hawaii to South Florida during COVID.

“We knew nothing about Manalapan when we moved here,” said Ron, 78. He and Cindy were in the process of moving into a Palm Beach property they owned when their real-estate agent, Lawrence Moens , called. The actor Sylvester Stallone was searching for a home amid the Covid-induced real-estate frenzy, and wanted to see their house.

Before they knew it, they had agreed to sell to the “Rocky” star for $35.375 million, 33% more than the $26.65 million they had paid two years earlier.

This left them without a house. It was slim pickings in Palm Beach, and with five children, they needed plenty of space. Moens suggested Manalapan. At the time, the less-flashy choice was surprising to some of their Palm Beach friends. “I did hear a couple of times from people after that, ‘Why would Lawrence take the McMackins to Manalapan?’” said Ron.

But the McMackins love that it is quieter than Palm Beach, with less traffic. The couple have Sunday dinners with their neighbours, and Cindy has a small group of girlfriends who call themselves the “Manalapan mafia.” The McMackins like it so much that they are building a new, larger home along the same stretch.

Food-service entrepreneur Bob Carlucci and his wife, Aileen Carlucci, paid $11.63 million in 2020 for a roughly 13,000-square-foot Manalapan mansion on the Intracoastal, with a small beach house on the ocean. They are happy to have “discovered Manalapan early, ” Bob said.

Many buyers are tearing down older homes to build new mansions, Malinosky said. Before COVID, Manalapan was seen as more of a vacation destination, so buyers weren’t as choosy. Now that many are seeking full-time homes, however, “they want to make sure that it has the spa, it’s got the 12-car garage, it’s got the fitness centre, it’s got the wellness centre.”

Another prized amenity is a tunnel that runs underneath Highway A1A. Portions of the town are on a barrier island, and some homes sit on the ocean, requiring residents to cross the busy road to reach their docks on the Intracoastal.

Other estates are on the Intracoastal but have small beachhouses on the ocean. A tunnel allows residents to easily go from one side to the other.

Construction of these tunnels has become a rare point of contention between residents. In January, one couple asked the town commission to stop their neighbors from digging under the highway during the tourist season, claiming it was causing traffic to back up.

Building on the coast comes with challenges. Florida building code now requires roofs, windows and doors in high-risk areas to withstand winds of up to 170 miles an hour, according to builder Robert Burrage, who is building MacNeil’s home and four others in Manalapan.

Satter said the property insurance on his personal residence in Manalapan doesn’t include coverage for hurricane damage because it was too expensive. In addition to the annual premium, which was about $150,000 a year, he would have faced a deductible on hurricane damage of about 10% of the assessed value of the house.

He isn’t concerned with rising sea-levels, however. “When I bought my first oceanfront lot, my late father-in-law said, ‘What the hell are you doing? Don’t you know about global warming?’” Satter said. “I sold it at a huge number [in 2016] and made a lot of money. It’s been sold again and again and again—and the water hasn’t done anything.”

Stock market slide

Manalapan’s proximity to Mar-a-Lago has added to its popularity since Trump’s election to a second term, Malinosky said. Many residents support Trump. In the McMackins’ home, a bedazzled MAGA purse hangs in Cindy’s closet and a photo book in the living room shows her attending a Trump event at Mar-a-Lago, where they are members.

But the trade war and stock-market volatility have injected uncertainty into the real-estate market.

Until recently, Hamptons home builder Joe Farrell was considering paying more than $30 million for a building site in Manalapan, he said. He has decided to hold off on any acquisitions for now, however, because of the tariffs and resulting stock-market fallout.

“The market seems to still be pretty good, but people are maybe a little more cautious about parting ways with liquidity,” Farrell said. “I want to see things stabilize before I commit to that kind of capital outlay.”

Elkins said one of his clients considered backing out of a $10 million deal over the last few weeks on Point Manalapan, but decided to move ahead to avoid forfeiting the deposit.

Malinosky said he still sees significant demand for big-ticket properties in Manalapan, especially since many wealthy people are taking money out of the stock market. He said he has closed more than $150 million in deals in the greater Palm Beach area over the past two weeks.

Even with the uncertainty, “there is no shortage of buyers that will spend $100 million right now in Manalapan,” he said.

Shelly Newman, an agent with the Corcoran Group, said she recently sold a piece of land to a spec-home developer for $25 million. And the McMackins are moving ahead with plans to complete their new house, though tariffs have been “the talk of the town,” Ron said.

“I do have a stock portfolio and it is down,” he said. “But I don’t let that affect what I’m doing. We’re very fortunate with resources.”

While Satter agrees with efforts to bring manufacturing back to the U.S., he said he has been blindsided by the extent of the trade war. “I’m not sure about how they’re rolling it out,” he said.

A handful of potential buyers have expressed interest in his $285 million listing, he said, but he realizes the prospective buyer pool is tiny. “There are going to be three or four people who ultimately show real interest and have the capacity to pull the trigger,” he said.

Ultimately, he said he isn’t too worried about the prospects for sale, since he can afford to sit on the property long-term.

Still, real-estate agents said Satter’s property and others may be priced too aggressively, even without tariffs.

British hedge-fund billionaire Chris Rokos is listing his 3-acre Manalapan estate for $150 million, more than triple what he paid for it in 2017. And real-estate investor Vivian Dimond recently cut the price of a Manalapan home by $14.5 million, to $64.5 million. It’s been on the market since September 2024.

For some Manalapan residents, home values are beside the point. Bob and Aileen Carlucci, for example, have no intention of moving.

“We look at each other and we say. ‘This is it,’” Bob said. “You can’t get anything better, we don’t believe—in this country, at least.”

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