Forget the Birkin: MAISON de SABRÉ Unveils The Palais
A bold new era for Australian luxury: MAISON de SABRÉ launches The Palais, a flagship handbag eight years in the making.
2 min
Luxury fashion’s next great icon has arrived, and it doesn’t come from the ateliers of Paris or Milan.
Eight years after reimagining the humble phone case as a luxury object, Australian disruptor MAISON de SABRÉ has unveiled its most ambitious creation yet: The Palais.
The Palais is the brand’s first flagship handbag, a permanent house signature that distils nine of its design codes into a single silhouette. According to Co-Founder and Creative Director Omar Sabré, it is “the most significant milestone in our craft language – an icon of the unconventional.”
Craft, Redefined
Sixteen months of design and six more of material development have delivered a handbag that sets a new standard for contemporary luxury. Each detail, from its sculptural teardrop gusset, first carved in wood, to its floating seam edged with suede, has been engineered with precision.
The bag is crafted from 100% LWG Gold-Rated DriTan™ calf leather, the most premium material the brand has used to date, and lined entirely in sueded leather. MAISON de SABRÉ has committed to a zero-waste ethos, incorporating upcycled accents and trims that marry indulgence with responsibility.
An Investment in Permanence
In a market defined by seasonal trends, The Palais is positioned as a piece of permanence. Built to endure, it has been designed to evolve through attachable charms, eyewear cases, and tech accessories, making it both timeless and adaptive.
The line debuts in two sizes:
Large ($949 AUD) in Cashmere Clay, Pecan Brown, Black Caviar, and Emerald Green
Medium ($749 AUD) in Cashmere Clay, Plum Red, Emerald Green, Black Caviar, Sandstone Brown, and Manhattan Orange
More Than a Bag
Alongside The Palais comes a suite of playful, functional accessories. The Petite Palais Charm, a miniature handbag for your handbag, holds everything from an Apple AirTag to AirPods Pro.
SABRÉMOJI™ Garden Bugs, handcrafted from leather offcuts, nod to nostalgic childhood discoveries, while the Sunglass Sling Case offers sleek utility with its detachable leather sling.
Global Stage, Australian Confidence
MAISON de SABRÉ has built a $100M luxury powerhouse without relying on traditional fashion gatekeeping, and more than 80% of its sales now come from international markets. This September, the brand debuted The Palais at Tokyo’s Miyashita Park alongside Louis Vuitton, Gucci, and Prada, followed by a residency at Paris’s legendary Le Bon Marché.
Co-Founder Zane Sabré puts it bluntly: “Heritage doesn’t guarantee relevance. The Palais proves you don’t need a century of history to create something iconic — you need conviction, execution, and a brand people actually believe in.”
Or, as Omar Sabré quips, “Hermès has the Birkin. We have The Palais. It’s not a comparison, it’s a challenge.”
A resurgence in high-end travel to Egypt is being driven by museum openings, private river journeys and renewed long-term investment along the Nile.
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A resurgence in high-end travel to Egypt is being driven by museum openings, private river journeys and renewed long-term investment along the Nile.
2 minAbercrombie & Kent says demand for Egypt is rising sharply across its key markets, with the destination now ranking among the company’s top performing regions for 2026.
The luxury travel group reports strong year-on-year growth across the UK, US and Australia, spanning private journeys, small group itineraries and high-end celebration travel.
Some Egypt itineraries in the US market have more than doubled compared with last year, while forward bookings already extend into 2027.
Industry observers point to a renewed confidence in Egypt as a destination, underpinned by significant cultural investment and a growing appetite for deeper, more personalised travel experiences.
One of the main catalysts has been the opening of the Grand Egyptian Museum, located beside the Giza Plateau.
The museum, the largest in the world dedicated to a single civilisation, brings together the full collection of Tutankhamun’s treasures for the first time and has reignited interest in Cairo as a standalone cultural destination rather than a gateway stop.
Abercrombie & Kent’s Senior Vice President, Egypt, Amr Badr, said: “The opening of the Grand Egyptian Museum has been transformative – we’ve seen a significant surge in enquiries since November, and the calibre of traveller is remarkable.
“These are culturally curious guests seeking genuine immersion rather than surface-level touring.
“They’re booking private after-hours access to the museum, arranging consultations with Egyptologists, and approaching Egypt with the same intentionality they’d bring to any major cultural pilgrimage.
“Egypt has always been extraordinary, but 2026 feels like a renaissance moment – the perfect convergence of world-class infrastructure and a new generation discovering why this civilisation has captivated humanity for millennia.”
According to Abercrombie & Kent, British travellers are increasingly pairing museum-led experiences in Cairo with classic Nile journeys, while demand is also rising for private dahabiya charters and bespoke river itineraries.
In Australia, repeat high-spend travellers are returning to Egypt for milestone celebrations, often opting for private touring and exclusive access experiences.
The company is responding with further long-term investment along the Nile. Later this year it will launch Nile Seray, a new luxury riverboat that will feature in a private journey debuting in 2026.
A second vessel has already been commissioned, signalling confidence in sustained demand for high-end river travel in the region.
Egypt occupies a central place in the company’s history. Founder Geoffrey Kent first introduced Nile cruising to the brand in the late 1970s with the SS Memnon, laying the foundations for what has since become one of its most enduring destinations.
Nile Seray is now accepting reservations for departures from October 2026, with four-night voyages priced from USD $3,125 per person.
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