Hercules Hits the Market: Byron Hinterland Estate with Breathtaking Ocean Views Listed for $30M
A property that packs a powerful punch, Hercules in Byron Bay’s hinterland is an estate to go down in history.
2 min
Befitting its majestic name, Hercules is a mammoth 5.59ha property occupying the largest parcel of flat land along the Byron escarpment. Thanks to its prime position, the estate has head turning ocean views out to Broken Head National Park and the famous Cape Byron lighthouse.
Two homes share the unparalleled parcel along with a tennis court, two pools, separate guest accommodation, a function centre, music studio, a dam and even a thriving citrus orchard.
Billionaire developer and CEO of retirement development group GemLife, Adrian Puljich, and his wife Jessica, who runs interior design firm House Society, are selling Hercules after less than three years of ownership.
The prominent over-50s developer launched his latest venture Allure in September last year. With a $500 million pipeline of land lease communities to roll-out in Queensland by late 2025, Allira will house more than 1000 homes for seniors.
Listed with Nick Dunn of McGrath Byron Bay, the prestige property is sporting a $27 million to $30 million price guide. Although the hefty sum is an impressive price tag for a regional non-waterfront property, the greater Byron benchmark is significantly higher. That record was set in 2023 when tech entrepreneur Benjamin Bray reportedly paid $37 million for The Range, a 48ha luxury escape nearby, also in Coopers Shoot.
Mr and Mrs Puljich bought the estate for $22 million in June 2022 from previous owners Robert and Deborah Wild, co-directors of the Evolve College school of massage training. Back in 2014, the Wilds had bought the retreat for $7.9 million from international music producer Tom Misner, founder of SAU University College.
Although Hercules is not located on the coast, the ocean is still the headline act with a sweeping Pacific panorama from almost every turn, including two observation decks at the cliff face and a ionised horizon pool which appears to be at one with the big blue.
In the five-bedroom main residence there are multiple formal and informal rooms for grand scale entertaining, a wide ocean view terrace for alfresco gatherings, as well as an internal Travertine barbecue courtyard.
The contemporary kitchen has a full suite of German appliances, and each bedroom has its own ensuite. Other features of the 895sq m primary dwelling include a private office, a wine cellar, a first-floor games room and a six-car garage.
Throughout the rest of the resort-like property there is a modern two-storey three-bedroom health retreat with its own pool, a championship-sized tennis court with flood lights, a gym and steam room, plus a 100sq m state-of-the-art film and sound recording studio with a make up room, bathrooms and adjacent offices. A conference centre offers 200sq m of training space, as well as consulting, treatment and meeting rooms, a kitchen and toilets.
Additional features of the expansive property include a solar system, gated entry with video security system, an extensive data network, high electrical power connection capacity with substation upgrade to 315kVA, a water bore with irrigation and a 200,000L rainwater tank.
Hercules is an approximate five-minute drive to Byron Bay or Bangalow and about 30 minutes from Balinna Gateway Airport.
Listed with McGrath Byron Bay’s Nick Dunn, Hercules is on the market via private treaty sale with a price guide of between $27 million to $30 million.
Brickworks has enlisted acclaimed architecture studio Kennedy Nolan to explore how homes could become more adaptable, energy-efficient and connected to community.
Ophora Tallawong has launched its final release of quality apartments priced under $700,000.
Built as a forever home, Corazón combines wellness, luxury and architectural flair in one of New Farm’s most ambitious residential projects.
4 min
Although Corazón was meticulously built to be the Smout family’s dream home, the glamorous Brisbane residence is now seeking its next custodian.
The luxury New Farm property named Corazón, the Spanish word for heart, was always meant to be the Smouts’ forever home.
Becky, a teacher-turned-design specialist, and her property developer husband Francisco bought a pre-war timber home on the 810sq m site back in 2022 for $2.625 million. They then painstakingly transformed it into a luxury 21st-century residence.
The laborious process included a full year of negotiations with Brisbane City Council to secure approval for the now six-bedroom, nine-bathroom architectural landmark at 563 Lower Bowen Tce.
Plans for the family of five are taking another direction, and on June 13, Corazón will go under the hammer, marketed by Matt Lancashire and his team from Ray White Collective Luxury.
“This is the most incredible house I have ever seen. The quality of the build, the finish, this family poured their heart into this home for three years, and it shows in every single detail. There is nothing else like it in Brisbane,” he said.
Since the house is headed to auction, Queensland regulations prevent agents from publicly advertising price guides.
However, according to Cotality records, the current price record for New Farm is $25 million, set by a renovated home at 17 Julius St that sold for $25 million in 2025.
The top figure paid on Lower Bowen Tce was set in 2023, when a contemporary 503 sq m property at number 603 sold for $6.2 million.
Lancashire added that demand for luxury Brisbane property had never been stronger, as more cashed-up buyers seek designer homes close to the CBD.
Just this month, Lancashire and his colleague Josh Brown set a new suburb price record when Governess, an 1860s-era home in Paddington reimagined by local builder-developer Graya, sold for an undisclosed sum reported to be “more than” $12 million.
Corazón is an example of how the Australian prestige market is currently reflecting the high-end tastes of high-net-worth buyers.
Vanessa Rader, Ray White head of research, said the nation’s wellness economy – now valued at $141 billion and representing 7.8 per cent of GDP – was actually reshaping buyer expectations.
“The most significant transformation in luxury real estate is happening behind the walls,” Rader explained.
“Intelligent wellness design is no longer coming; it has already arrived in Australia’s premium property market, redefining luxury for a generation that values optimisation.”
Today, the spacious three-storey New Farm home has 963sq m of internal and external living space, crafted for Queensland’s long summers and laidback lifestyle.
Standout design features include a dramatic double-helix spiral staircase, 3m ceilings, curved glass and steel, off-form concrete surfaces, Venetian plaster walls, and a show-stopping solid marble travertine bathtub carved from a single block of stone.
The ground floor is an entertainer’s playground with a vast open-plan living and dining zone anchored by a sleek kitchen complete with a long eat-at island bench, a hidden buyer’s pantry, plus Miele, Gaggenau and Pitt appliances.
Floor-to-ceiling glass walls peel back to reveal a paved terrace featuring a full outdoor kitchen and an integrated Beefeater barbecue.
A heated magnesium-filled pool sits next to a grassed courtyard and fire pit, with an added wellness retreat space housing a sauna, an ice bath, and a bathroom.
The entry level also houses a separate media room, a wine bar, a guest bedroom with an ensuite, a mudroom-style laundry and a home office with built-in desks.
A private lift serves all floors, including the accommodation level, which has five ensuite bedrooms, as well as a first-floor retreat and study area. In the primary suite, there is a huge dressing room, strategically placed skylights and a lavish bathroom with a double shower.
As an added bonus for the kids, one bedroom has its own rock-climbing wall and suspended net cubby.
One more level up, and the rooftop lounge with a kitchenette has sweeping city skyline views and a grand terrace.
Security features at the home include facial-recognition entry, perimeter cameras, and a comprehensive internal and external alarm system. There is also a Crestron smart home system with Dali lighting control for more than 400 fittings.
Corazón has a three-car garage with a gym and parking for up to three more cars behind the security gates. The Lower Bowen Tce home is approximately 200m from New Farm Park, 400m from Merthyr village and 2 km from the Brisbane CBD.
From Tokyo backstreets to quiet coastal towns and off-grid cabins, top executives reveal where they holiday and why stepping away makes the grind worthwhile.
Australia’s housing market defies forecasts as prices surge past pandemic-era benchmarks.
