Hercules Hits the Market: Byron Hinterland Estate with Breathtaking Ocean Views Listed for $30M
A property that packs a powerful punch, Hercules in Byron Bay’s hinterland is an estate to go down in history.
2 min
Befitting its majestic name, Hercules is a mammoth 5.59ha property occupying the largest parcel of flat land along the Byron escarpment. Thanks to its prime position, the estate has head turning ocean views out to Broken Head National Park and the famous Cape Byron lighthouse.
Two homes share the unparalleled parcel along with a tennis court, two pools, separate guest accommodation, a function centre, music studio, a dam and even a thriving citrus orchard.
Billionaire developer and CEO of retirement development group GemLife, Adrian Puljich, and his wife Jessica, who runs interior design firm House Society, are selling Hercules after less than three years of ownership.
The prominent over-50s developer launched his latest venture Allure in September last year. With a $500 million pipeline of land lease communities to roll-out in Queensland by late 2025, Allira will house more than 1000 homes for seniors.
Listed with Nick Dunn of McGrath Byron Bay, the prestige property is sporting a $27 million to $30 million price guide. Although the hefty sum is an impressive price tag for a regional non-waterfront property, the greater Byron benchmark is significantly higher. That record was set in 2023 when tech entrepreneur Benjamin Bray reportedly paid $37 million for The Range, a 48ha luxury escape nearby, also in Coopers Shoot.
Mr and Mrs Puljich bought the estate for $22 million in June 2022 from previous owners Robert and Deborah Wild, co-directors of the Evolve College school of massage training. Back in 2014, the Wilds had bought the retreat for $7.9 million from international music producer Tom Misner, founder of SAU University College.
Although Hercules is not located on the coast, the ocean is still the headline act with a sweeping Pacific panorama from almost every turn, including two observation decks at the cliff face and a ionised horizon pool which appears to be at one with the big blue.
In the five-bedroom main residence there are multiple formal and informal rooms for grand scale entertaining, a wide ocean view terrace for alfresco gatherings, as well as an internal Travertine barbecue courtyard.
The contemporary kitchen has a full suite of German appliances, and each bedroom has its own ensuite. Other features of the 895sq m primary dwelling include a private office, a wine cellar, a first-floor games room and a six-car garage.
Throughout the rest of the resort-like property there is a modern two-storey three-bedroom health retreat with its own pool, a championship-sized tennis court with flood lights, a gym and steam room, plus a 100sq m state-of-the-art film and sound recording studio with a make up room, bathrooms and adjacent offices. A conference centre offers 200sq m of training space, as well as consulting, treatment and meeting rooms, a kitchen and toilets.
Additional features of the expansive property include a solar system, gated entry with video security system, an extensive data network, high electrical power connection capacity with substation upgrade to 315kVA, a water bore with irrigation and a 200,000L rainwater tank.
Hercules is an approximate five-minute drive to Byron Bay or Bangalow and about 30 minutes from Balinna Gateway Airport.
Listed with McGrath Byron Bay’s Nick Dunn, Hercules is on the market via private treaty sale with a price guide of between $27 million to $30 million.
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Restored Victorian Italianate manor Earlswood combines two substantial residences on 778sqm and leads the prestige offering from the newly established Ray White Phillips & Co.
3 min
Alexander Phillips has unveiled his first newly launched trophy campaign since establishing Ray White Phillips & Co, with the landmark Randwick estate Earlswood being offered with a guide of $10.5 million.
The listing is an early statement for Phillips’ new Woollahra-based agency. Less than a month after opening, Ray White Phillips & Co had already secured more than $30 million across a series of booked auction campaigns, including the $9 million sale of 92 Ocean Street, Bondi, and sales in Waverley, Bronte, Clovelly, Paddington and Coogee.
Phillips also recently sold 9 Kenneth Street, Tamarama, for $20.25 million, the highest reported Eastern Beaches sale of 2026.
The latest addition to the agency’s books is one of the eastern suburbs’ more distinctive estates.
Occupying 778 sqm at 54 Dutruc Street, Earlswood pairs a restored Victorian Italianate manor with an adjoining two-storey contemporary residence designed by X-PACE Design Group.
The original home was built in 1891 and is a locally listed heritage residence within Randwick’s St Marks conservation area. Its restoration retains much of the formality and detail expected of a grand Victorian property, including a substantial entrance foyer, frescoes by Augusto Lorenzini, four-metre ceilings, marble fireplaces and a series of reception and entertaining rooms.
Four king-sized bedrooms are arranged on one level, while an attic retreat captures views towards the ocean. More recent additions include a custom kitchen with Gaggenau appliances, a butler’s pantry, Spotted Gum floors and ducted air-conditioning.
Next door, the second residence takes a distinctly contemporary approach. Off-form concrete, wide oak floorboards and clean architectural lines establish a deliberate contrast with the ornate historic manor.
The modern home contains three upper-level ensuite bedrooms, two living areas, a designer kitchen, courtyard and north-facing rooftop terrace. Villeroy & Boch-appointed terrazzo bathrooms and Italian lighting continue the detailed finish found throughout the estate.
Although architecturally different, the two homes have been designed to operate together or independently. Each has its own entrance, while both connect to a four-car basement containing a vehicle turntable, wine cellar and internal lift access.
The configuration lends itself to multigenerational living, accommodation for adult children or extended family, or a principal residence with a separate income-producing home. The properties have also been prepared for possible future title subdivision, subject to council approval.
The estate spans approximately 717sqm of internal floor area and has a 39-metre frontage to Rae Street, as well as landscaped gardens and dual-street access. It last changed hands for $10.75 million in November 2023, according to publicly available property records.
Earlswood arrives as Phillips begins the next phase of a 24-year career in Sydney’s eastern suburbs. He has been ranked among Australia’s leading residential agents for more than a decade, with his team reported to transact more than $1 billion in property annually across more than 400 clients.
Phillips said his decision to launch Ray White Phillips & Co was driven by the industry’s increasing reliance on technology, data and network reach, while maintaining his team’s focus on the eastern suburbs.
For Ray White, Earlswood provides an appropriately high-profile introduction to its newest prestige operation: a rare dual-residence property that offers both a carefully preserved piece of Randwick’s history and a markedly contemporary way of living.
Earlswood at 54 Dutruc Street, Randwick, is being marketed by Alexander Phillips of Ray White Phillips & Co through expressions of interest closing November 5.
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