Property of the week: 23 Barr St, Balmain

Artist Sandra Leveson is known for her luminescent paintings and prints, embracing vibrant colours and abstract textures in her work. So it comes as no surprise that her private home and studio of the last four decades has been a grand converted warehouse brimming with natural light and oodles of open space.

The one-time chemical warehouse in Sydneys inner west is an extraordinary urban transformation blending a raw industrial palette with a savvy floorplan to create a unique work-from-home experience. Simultaneously a home, a studio and a gallery, Levesons Balmain bolthole is a testament to her artistic legacy and creative mind.

Selling agent Danny Cobden of Cobden Hayson, who is taking the property to market with a $7 million price guide, said the rare listing is an opportunity for a buyer with vision.

Its such a truly unique offering for Balmain. Warehouse residences do come up, but theyre pretty rare and this particular one hasnt been to market in about 40 years,he said.

This is certainly very liveable as is, but it’s also an extraordinary blank canvas for somebody new to come in and put their own stamp on it.

There is plenty of outdoor space incorporated into the building

Measuring 535sqm of internal living space, the residence sits on a 573sqm block incorporating ample room for outdoor entertaining, storage and parking. The former atelier features a striking 29m-long facade with a dramatic sawtooth roofline providing spectacular double-height vaulted ceilings and plenty of floor space. Elevated steel-framed windows, exposed steel beams and a contemporary mezzanine upper level layout are reminiscent of Manhattans coveted lofts but rarely seen in Sydney.

The vast open plan ground floor space is anchored by a huge L-shaped entertaining gallery and living room punctuated by a central fireplace. While the high roof line and cavernous space are showstoppers in themselves, the piece de resistance is the 11m by 3m pool and private sundeck sitting at centre stage in a rooftop terrace visible from almost every corner of the property. Under the pool, there is hidden storage, as well as a laundry.

A sawtooth roofline allows for plenty of natural light to penetrate without compromising on privacy.

The commercial-grade eat-in kitchen has stainless steel surfaces and appliances and the ground floor also houses one bedroom with an ensuite, plus a self-contained one-bedroom apartment.

Up on the second level, two open plan bedrooms overlook the gallery space with two bathrooms, a dressing room and a second living area.

Additional amenities include a secure lock-up garage with a 3m clearance and loading bay, off-street parking and a lush tropical entry garden. The quiet cul de sac position tucked behind Darling St is close to Ann Cashman Reserve.

The Balmain warehouse has a price guide of $7 million and is on the market with Cobden Hayson via expressions of interest, closing September 25. For more information contact Cobden Danny Cobden on 0411 144 210.

Why investors are switching from residential property to the commercial market

Property investors are losing interest in the booming Western Australia residential market after significant price rises, and some are switching their focus to commercial property to better suit their budgets. These are two of the findings of the Australian Property Investor (API) magazine’s Q2 2024 Property Sentiment Report, which is based on a survey of investors, landlords, and property buyers.

The report revealed other interesting trends, including positive general market sentiment falling below 50 percent of survey respondents for the first time in 12 months; expectations of continuing price rises falling from 84 percent to 70 percent; and the intention to buy dropping significantly because an interest rate cut in the short term is no longer expected. Indeed, earlier this month, Reserve Bank Governor Michele Bullock indicated a rate cut within the next six months is unlikely.

The API report highlighted waning interest in Western Australia, which had the strongest growth in home values in FY24. The median home value rose by 23.6% to $757,399 in Perth and by 16.6% to $514,642 in regional areas, according to CoreLogic data. In Q1, 24 percent of investors rated the mining state as their preferred location for investment. This fell to 16 percent in Q2, which API says is one of the largest changes in sentiment it has ever seen across its quarterly surveys.

Interest in NSW rose by 6 percent to 26 percent in the second quarter. Growth in home values was comparatively moderate in FY24 at 6.3 percent in Sydney and 4.1 percent in the regions. Queensland remains the favourite investment destination among 33 percent of investors, up from 32 percent in Q1. Home values rose by 15.8 percent in Brisbane and 12.2 percent in regional Queensland in FY24.

While residential property remains the most popular type of bricks-and-mortar investment that buyers are considering purchasing over the next year, the survey revealed increased enthusiasm for commercial property. In the second quarter survey, 13 percent of respondents said they wanted to buy a commercial property over the next year, up from 7 percent in the first quarter.

This near-25 percent decline in just three months is an extension of a downturn that has been taking place since the Q4 2023 survey, when houses were at 45 percent,” according to the API report. “As affordability concerns mount, detached homes are now out of reach for many. The increasingly publicised strong performance of commercial property, particularly industrial assets, along with easier access to this investment vehicle through a proliferation of fund and syndicate offerings, has put commercial firmly on the radar of investors.

Among those still targeting residential property, interest in standalone houses dropped from 39 percent in the first quarter to 30 percent in the second quarter. Interest in apartments increased slightly from 23 percent to 24 percent, and interest in townhouses and villas was steady at 18 percent.Investors also signalled a renewed interest in building, with 10 percent of respondents now intending to buy vacant land, up from 5 percent last quarter.

This may be a reflection of construction costs easing after years of unprecedented growth. The cost of building a typical home rose by just 0.5 percent over the past 12 months, according to the latest CoreLogic Cordell Construction Cost Index report. This was the slowest growth in 22 years. The growth in costs has finally returned within normal margins, however the price of construction is not falling and building or renovating remains almost 30% more expensive now than pre-COVID after an extended period of escalating costs, said CoreLogic research director Tim Lawless.

Want to Ruin a Destination’s Appeal for Others? Take a Selfie and Post It

When planning a trip, or seeking a venue for a special celebration, prospective travellers often look at social-media photos of people enjoying possible destinations.

Such selfies can actually make the destinations seem less appealing, according to a recently published study . More specifically, if consumers are considering a place for a self-defining experience such as a wedding, proposal or special vacation, they won’t like it if they see other people pictured there.

The reason, researchers say, is that when a human is featured in a website picture or social-media post of a destination, it can give the viewer a sense that the person pictured has or is signalling ownership of the place.

“We want to stand out by being a little different,” says Zoe Y. Lu , an assistant professor of marketing at Tulane University and the lead author of the paper. “If my cousin saw a picture of my husband proposing to me at a particular national park, for example, my cousin would worry that choosing that same spot to propose to his loved one would be perceived as him being a boring person, lacking a sense of self.”

The ‘experience venues’

Across six studies, Lu and two colleagues looked at when and why human presence in online photos lowers viewers’ preference for what she calls “experience venues”—that is, destinations that serve not only as physical spaces but as symbolic arenas that provide a way for people to define themselves.

In one experiment, Lu and her team asked 416 online participants to look at images of two hiking trails, labeled A and B, and to imagine they were picking one for their New Year’s Day hike. Participants liked trail A better than trail B when no person was shown. If there was a hiker present in the photo of trail A but not trail B, viewers preferred trail A significantly less than when no human was shown. “Our theory is that the hiker in the image offers kind of a territorial signal,” says Lu. “It says to our self-identity, ‘Someone else has been here, don’t try their hike, try a hike that seems like nobody has done.’ ”

In another experiment, participants were asked to imagine the photos they were being shown were of two potential wedding locations for themselves. Fifty-three percent of participants chose location A if neither picture included another couple tying the knot. But if another couple was shown in a photo of location A, and not in location B, only 27% of the participants chose location A.

By contrast, in another experiment, participants were told to imagine they were planning a wedding for someone else. As planners, they didn’t mind whether or not a couple was shown in the photo. “Wedding planners aren’t seeking self-identity the way their clients are,” Lu says.

Online-marketing lesson

Lu says that her research may have some implications for online marketers. “They might encourage previous customers not to post selfies of special experiences if they want new customers to try those experiences at the same location, which seems counterintuitive, I know,” she says.

Hotels and destinations, too, might reconsider including images of clearly visible guests and visitors in their marketing materials. And social-media influencers might want to skip the selfie in paid posts for destinations, so as not to seem territorial. One exception, Lu notes, is when the person in the photo has an identity that is distinct from that of the viewer, such as the owner of the venue, “but you might want to acknowledge that the person shown is the owner,” she says.

As Generation X Approaches Retirement, Reality Still Bites

The oldest members of Gen X are turning 60 next year. Many can’t afford to stop working any time soon.

Born between 1965 and 1980, Gen Xers launched their careers at the start of a massive shift in how Americans work. Companies moved from pensions that promise steady income after years of service, to plans such as 401(k)s that place employees’ retirement destiny in their own hands.

Some Gen Xers were hit hard in their prime working years during the 2008 financial crisis. Others are still paying off student debt. Their children are increasingly living at home well into adulthood, while their own aging parents often require care. Few believe they can rely on Social Security to make ends meet later in life.

By some measures, Gen Xers are worse off financially than their baby boomer predecessors. The median household net worth of Gen Xers between 45 and 54 years old was about $250,000 in 2022, about 7% lower than that of baby boomers at the same age in 2007, according to inflation-adjusted Federal Reserve data. That was the only age group that experienced a drop in median wealth over the 15-year period.

David Bryan, 55, earns about $35,000 a year as a school-bus driver and lives on Tybee Island, Ga. He doesn’t own property and has about $100,000 in retirement savings from his previous jobs as a railroad conductor and a researcher at a college foundation.

It’s a different life than that of his parents, who worked for decades for the sheriff’s department and the post office and received steady pension checks when they retired.

“As long as my body will let me, it’s better I keep working,” said Bryan.

“As long as my body will let me, it’s better I keep working,” said David Bryan.

The roughly 65 million Americans in Gen X are sometimes referred to as the “forgotten generation,” sandwiched between the larger and louder baby boomer and millennial generations. They are also called the “latchkey generation,” often coming home from school as children to an empty house. Goldman Sachs Asset Management in a recent report called Gen X the “‘401(k) experiment’ generation.”

For decades, employers often supported loyal workers in old age through traditional pensions with set payouts for life. The advent of the 401(k) system pushed the responsibility on to the individual—and Gen X was caught squarely in the transition.

“Gen X is the first generation where they were mostly expected to figure out their retirement on their own,” said Jeremy Horpedahl , an economics professor at the University of Central Arkansas and director of the Arkansas Center for Research in Economics.

The early champions of the 401(k) never thought that it would become the dominant way most Americans save for retirement. It is named for a line in the tax code changed in 1978 that gave executives a tax-free way to defer compensation from bonuses or stock options. Human-resources executives and economists jumped on the 401(k) as a way to encourage saving for rank-and-file employees.

By the mid-1980s, the number of active participants in defined-contribution retirement plans—such as 401(k)s—overtook those in defined-benefit plans—such as traditional pension plans—in the private sector. Now, private pensions are rare.

When Gen Xers entered the workforce, the 401(k) was a new concept. Features such as automatically enrolling employees in a workplace plan and automatically increasing contributions every year didn’t become commonplace until later.

Other common private retirement savings tools were also introduced in the last half-century. The individual retirement account—a tax-deferred investment vehicle—was authorised in 1974, while the Roth IRA—funded with posttax money, but tax-free when withdrawn—was established in 1997.

Gen Xers between 45 and 54 years old had a median account balance of roughly $60,000 in defined-contribution retirement plans at Vanguard Group in 2023, according to the firm. For most Americans, that is well below the target some financial experts recommend of having roughly six times one’s salary saved for retirement by age 50.

John Kotrides, a 54-year-old living near Charlotte, N.C., had contributed to 401(k)s ever since he started his career in banking about three decades ago. But whenever he moved to a different employer, he usually cashed out his 401(k) because there was a more urgent expense, such as a home repair or moving costs.

Keeping the money invested in the stock market didn’t seem worth it after witnessing crashes like the bursting of the dot-com bubble. Retirement seemed far away.

“You no longer have a generation of people whose employer took you from your first job into your retirement,” he said. “When we were offered 401(k)s, I don’t think that was a great deal.”

Kotrides says he doesn’t have much in retirement assets, besides the home he owns, where he lives with his wife and two daughters, who are 12 and 20 years old. After quitting his job as a mortgage lender during the pandemic, he now works as a bartender part-time and earns most of his money making social-media content, mostly nostalgic videos about the 1970s through 1990s. He likes having more time to spend with his family.

“This is basically my retirement plan,” he said. “I truly assume that I’ll continue to work to provide for my family as long as I need to.”

Even those who have benefited from the 401(k) system say it hasn’t been easy.

Scott Zibel, a 56-year-old in Leominster, Mass., started putting money in a 401(k) when he began working at a grocery store at 15. His father encouraged him to contribute. The account grew as he continued working at the store through college and became a manager. In his early 30s, he became an English teacher and expects to receive a pension after retiring.

When the stock market crashed in 2020 at the onset of the Covid pandemic, he and his wife pulled the money in his wife’s 401(k) out of the market and into a money-market fund. Now they have reinvested the money, but put a greater portion of it into bonds than before.

“I’m grateful for the 401(k), but there’s no guarantees as well,” he said, estimating his household retirement savings at a little over $1 million.

Zibel feels prepared for retirement but says he has to live frugally to save. He has driven the same car for 12 years and has avoided pricey expenses such as new carpeting for his 30-year-old home.

“My wife and I have done so much planning for the future with our money, it’s made living in the now difficult,” he said.

For some Gen Xers, the 2008 financial crisis was a hit that took years to recover from.

Around 2007, Darling “Diva” Moore was at the peak of her career as a managing partner at a title company in West Palm Beach, Fla. Then the housing market collapsed and her company went under. She couldn’t make rent on her apartment and had to crash with her significant other at the time, sometimes turning to sleeping on the beach or in the car.

“The Great Recession changed everything for us,” said Moore, who is 57. “After that, I don’t know how many Gen Xers trusted that system.”

Darling “Diva” Moore was at the peak of her career when the housing market collapsed.

After settling in Denver, more than two years went by before she landed a new job. She went back to school, getting an online bachelor’s degree in business management and master’s degree in human relations and organisation development. Now she is self-employed as a career counsellor.

As she is approaching her 60s, Moore is trying to locate money she contributed to various 401(k)s from jobs earlier in her career. Whenever she switched jobs, she didn’t rollover her balance to an IRA or new 401(k), so those accounts are scattered across plan providers. “In the ‘90s, they didn’t make it easy to find out where that money is,” she said.

She is also contending with student debt from a for-profit associates-degree program she completed in her 20s that has swelled to nearly $90,000 from around $27,000 due to interest.

More than a quarter of U.S. households led by Gen Xers between the ages of 45 and 54 had education loans in 2022, compared with about 15% of baby boomers at the same age in 2007, according to Fed data.

Soaring tuition costs, sky-high rents and other inflationary pressures for Gen Z are also Gen X’s problem. Many Gen Xers have forked over tens of thousands of dollars for their children to attend college. Young people are also increasingly living with parents, or relying on them for financial support, well into adulthood .

Pamela Likos’s 21-year-old son lives at home with her in the suburbs of Madison, Wis., while another son and daughter are at college.

“My kids are still definitely not grown and flown,” Likos said.

Some Gen Xers are simultaneously caring for aging parents, who are living longer than previous generations.

Likos isn’t in that situation yet, but her stepmother, who has Alzheimer’s, and her father are in their 80s.

“I need my parents to hang on healthwise for another five to 10 years because we are not ready to help financially, really,” she said.

Likos, who is 54, was the first person in her family to go to college, but didn’t work for about two decades after she got married and became a stay-at-home mom. When she got divorced about seven years ago, she found herself with no savings of her own and no resume to apply for jobs. She got a license to work as an esthetician for a few years and now is remarried. From her divorce, Likos received about half of her ex-husband’s 401(k), which comprises most of her plan for retirement.

The youngest members of Gen X are in their mid-40s, offering more time to boost savings ahead of retirement. Tyler Bond, the research director at the National Institute on Retirement Security, wonders if there will be diverging retirement experiences between the older and younger ends of the cohort.

“The older Gen Xers simply may not have time,” he said.

Avery Nesbitt, a 44-year-old operations manager in the Atlanta area, isn’t waiting for retirement to go on nice vacations or buy a new car because he wants to enjoy them now—and he doesn’t expect to be able to save up a cushy nest egg for later in life. If the Covid pandemic taught him anything, it was that anything can happen.

He and his wife have contributed modestly to employer-sponsored retirement accounts but didn’t feel like they could afford to save more. They own a home, where they live with their two children. That makes up the bulk of their wealth. He said he has put more money into life-insurance policies than in retirement accounts.

“I fully expect to work until I die,” Nesbitt said. “It is what it is.”

Australia’s Job Market Remains Tight in July

SYDNEY—Australia’s unemployment rate rose in July to its highest level since late 2021 even as employment jumped by much more than expected over the month, with a record number of people participating in the labor market.

The unemployment rate rose to 4.2% in July from 4.1% in June, the Australian Bureau of Statistics said Thursday.

The economy created a further 58,200 jobs over the month, with full-time employment rising by 60,500, the ABS said. The employment creation was about three times that expected by economists.

The apparent mismatch in the data is explained by a rise in the labor market participation rate to a record high 67.1% in July from 66.9% in June.

Overall, the data suggests the job market remains tight, which will feed the Reserve Bank of Australia’s fears about the availability of labor, wage pressures and sticky core inflation over the coming quarters.

RBA Gov. Michele Bullock ruled out an interest-rate cut over the next six months citing concerns that inflation remains stubbornly high, while firms are reporting the job market is still tight.

The employment-to-population ratio rose by 0.1 percentage point to 64.3%, indicating employment growth was faster than population growth, the ABS said.

“Although the unemployment rate increased by 0.1 percentage point in each of the past two months, the record high participation rate and near record high employment-to-population ratio show that there continues to be a high number of people in jobs, and looking for and finding jobs,” the ABS said in a statement.

The number of people unemployed increased to 637,000 in July, the highest it has been since November 2021, but it remains around 70,000 below its pre-pandemic level, ABS added.

Seasonally adjusted monthly hours worked rose by 0.4%, in line with the 0.4% increase in employment, the ABS said.

Sweden’s Central Bank Cuts Key Rate and Sees Two or Three More Cuts This Year

Sweden’s central bank cut its key interest rate for the second time this year and indicated it is likely to lower borrowing costs again as a faltering economy threatens to push inflation further below its target.

The Riksbank cut its key rate to 3.5% from 3.75%, in line with a poll of economists conducted by The Wall Street Journal ahead of the decision.

“If the inflation outlook remains the same, the policy rate can be cut two or three more times this year, which is somewhat faster than the Executive Board assessed in June,” the Riksbank said.

At its last meeting in June, the central bank suggested it could cut the policy rate two or three times during the second half of the year as long as the outlook for inflation holds.

After peaking at over 10% at the end of 2022, the pace of inflation in Sweden has slowed sharply, with the bank’s target measure dropping below the 2% target in both June and July. At the same time, the economy contracted by 0.8% in the three months through June, while household consumption remains weak and the labor market continues to deteriorate.

In its statement Tuesday, the Riksbank said inflation is now stabilising close to the target and the risk of inflation becoming too high again has declined significantly. At the same time, it said wage increases are moderate, while the growth outlook in Sweden and abroad is somewhat weaker than expected.

“The overall picture of the economy is worrisome and warrants more easing,” says Bartosz Sawicki, market analyst at Conotoxia. “Consumption remains in the doldrums, and GDP growth is set to account for about 0.5% year-on-year in 2024.”

Policymakers have been especially concerned about lowering borrowing costs too quickly over concerns that it would weaken the Swedish currency further and contribute to a bounce in inflation, but those risks are also dissipating as interest rates have declined abroad, easing depreciatory pressure on the krona.

Conotoxia expects the krona will continue to recover in the remainder of the year on the back of improving global risk sentiment. “Hefty market pricing of looming rate cuts should limit the downside for the currency,” Sawicki says.

The European Central Bank began its easing cycle in June, and although it took a wait-and-see approach at its most recent meeting, it kept the door open for further rate cuts this year.

In the U.S., the Federal Reserve has so far held off making its first move and last month held interest rates steady in a range between 5.25% and 5.5% for an eighth consecutive meeting.

However, weaker-than-forecast U.S. non farm payroll data earlier this month sparked recession concerns and prompted markets to ramp up bets for interest rate cuts. These rate cut expectations have since been trimmed following stronger data, but a September cut is largely expected by markets and Fed Chair Jerome Powell ’s speech at the Jackson Hole Symposium on Friday will be closely watched for clues.

How Australia compares internationally on home affordability and interest rates

Australian property has shown greater resilience against higher interest rates than many other real estate markets around the world, according to a new report. However, Australia has also not lifted its official cash rate as much as other countries during the global battle against inflation. Our cash rate of 4.35 percent is significantly lower than the United States’ rate range of 5.25 percent to 5.5 percent and only higher than a few nations such as France, South Korea and Japan.

Research by Australian real estate network PRD shows most property markets around the world have gone through the same market cycle since the pandemic ended. In most countries, there was a brief period of strong growth in home values as the world re-opened between 2021 and 2022, followed by declining prices as cash rates increased.

“Compared to other countries around the world, Australia has proved itself to be a more resilient market against successive cash rate hikes,” said PRD chief economist Dr Diaswati Mardiasmo. Our property prices did not decline as sharply as New Zealand, Canada, Hong Kong, the UK, and South Korea.

In terms of affordability, internationally, we sit in the middle. New Zealand, Canada, the USA, and Hong Kong are still more expensive than Australia, but the UK, South Korea, Japan, and France are more affordable.

The report points out that this is one of the reasons why Australian property is still attractive to many international buyers and investors. For Australians, housing affordability has deteriorated by 15 percent over the past five years, according to the research.

This means those who bought a property in the past five years are ‘worse off’ economically and in greater danger of mortgage stress, as opposed to those who bought property 10 to 20 years ago,” the report said.

Historically, it is unusual for Australian home values to rise at the same time as interest rates. This only occurred due to an imbalance between supply and demand. Dr Mardiasmo said other countries such as New Zealand, Canada, France, South Korea and Japan also have a housing supply deficit. Meantime, supply levels are improving in the UK, US and Hong Kong, she said.

For now, the Reserve Bank of Australia is holding the cash rate steady while monitoring the impact of its 13 rate rises between May 2022 and November 2023 on inflation. During a press conference earlier this month, Reserve Bank Governor Michele Bullock said a rate cut was unlikely this year.

Dr Mardiasmo said a stable cash rate creates a catch-22 in the market. On one hand it provides stability, hence many believe that now is an ideal time to purchase. On the other, a stable cash rate has created ‘sticky buyers’ that no longer feel the need to rush …”.

Other countries are also keeping their cash rates steady, including Hong Kong, the US, New Zealand, the United Kingdom and South Korea. Some countries have begun cutting their cash rates, including Canada and France. Japan is the outlier after commencing a cash rate hiking cycle in March. This followed almost 14 years of negative or zero interest rates. The rate in Japan is now 0.25 percent.

RBA Gov. Bullock Continues to Rule Out Near-Term Interest Rate Cuts

SYDNEY—The Reserve Bank of Australia has ruled out the prospect of near-term interest rate cuts as it remains wary of upside risks to inflation which has proved more resilient than expected.

The central bank Gov. Michele Bullock told a parliamentary committee Friday that while money markets were anticipating an interest-rate cut before the end of the year, the probability of that was low.

The RBA’s board’s message after its recent policy meeting “was that it is premature to be thinking about rate cuts,” she said.

“Inflation is still too high and, in underlying terms, is not expected to be back in the top of the band until the end of next year,” Bullock said.

While circumstances could change, the outlook was uncertain, and based on what the board knows at present, it doesn’t expect to be in a position to cut rates in the near term, Bullock said.

Bullock’s comments are expected to disappoint home buyers who are struggling under the weight of elevated interest rates and immense debt.

The remarks also suggest that the RBA will lag well behind its global counterparts in cutting interest rates.

The RBA has held the official cash rate at 4.35% since November, having begun an aggressive tightening cycle back in May 2022, when the OCR was sitting at an emergency low of 0.10%.

Still, the RBA adopted a much gentler approach to raising interest rates than most of its G-10 counterparts, arguing that protecting employment was a key policy goal.

“I understand that this is not what many households want to hear. Those with mortgages are feeling the squeeze on their cash flows from the increase in interest rates over the past couple of years. Businesses too are facing higher borrowing costs. But the alternative of higher inflation for longer is much worse,” Bullock added.

Courtside Cuts: The Hairstylist Who Pampers Players at the U.S. Open

Julien Farel, with a regular clientele that includes Catherine Deneuve, Kate Moss, Brooke Shields, Sienna Miller, Liam Neeson, and countless other high-profilers,  is among the most sought-after hairstylists today. His haircuts command a rate of US$1,250, and an appointment to see him is considered a coveted “get.”

But Farel’s role as the official stylist for the U.S. Open may be his biggest calling card, at least according to Farel himself, who’s had the gig since 2007.

“I approached the Open about having an onsite salon for players at the tournament, and it took me five years of pitching to finally get the contract,” Farel, a native of France, says during an interview at his eponymous salon at the Loews Regency New York hotel on Manhattan’s Upper East Side. (He has a second salon in Palm Beach, Fla.)

The position has Farel and seven employees creating a temporary salon at Arthur Ashe Stadium in Queens, N.Y., on the penthouse level in a secure area where players can freely walk around without being surrounded by spectators.

The roughly 250-square-foot space is a perk for the 500 or so stars who participate in the Open and offers haircuts, blow-dries, hairstyling, and makeup sessions, manicures and pedicures, Farel says. It debuts for the season two days before the tournament begins and is open from 9 a.m. to 6 p.m. throughout the event. The official dates for the 2024 U.S. Open are Aug. 26 to Sept. 8.

Over the years, his salon has hosted several hundred players, according to Farel, including Roger Federer, Serena Williams, Coco Gauff, and Novak Djokovic. Retired players, including Billie Jean King, whose moniker is part of the official name of the U.S. Open venue—the USTA Billie Jean King National Tennis Center—have also stopped in, Farel says.

“The players make appointments, but if an A-Lister like [Rafael] Nadal or Djokovic walks in, we try to make it work,” Farel says. “We’re busy all day for the entire Open.”

Patrick McEnroe, a retired professional player and an ESPN tennis commentator of the U.S. Open, is a client of Farel’s at his Manhattan salon. McEnroe says that Farel is also a friend, and he visits him at his Arthur Ashe salon whenever he can.

“It’s a hot spot and where all the players hang out and socialise,” McEnroe says. “They love coming to the salon, and it’s a great amenity for them.”

On-site salons for players at major tennis tournaments aren’t uncommon, but Farel was the first to introduce the concept to the U.S. Open, he says. (A representative for the U.S. Open is unable to confirm if this is the case.)

Farel’s experience as a tournament stylist was the impetus for bringing his salon to the Open.

“I worked at Roland-Garros in Paris at the French Open for a decade under my mentor Jacques Dessange, who had an on-site salon there,” Farel says. “I did haircuts and styling for all the big players at the time, including Pete Sampras, Andre Agassi, John McEnroe, and Monica Seles.”

Eric Butorac, the director of player relations for the U.S. Open, says that the tournament’s executives offer the salon as a benefit to players because they recognise that they’re under the public eye and need to look their best. “We understand they’re under scrutiny, and we understand the challenge of life on the road, where they’re living out of a suitcase,” Butorac says. “Julien’s salon is well-used and an amenity that isn’t related to a player’s tennis performance the way our fitness centre or nap rooms are.”

Croatian player Donna Vekic, who is fresh off winning a silver medal at the Olympics, takes full advantage of the perk. The star says that she frequents the salon throughout the tournament for blow dries, manicures, and pedicures and also visits the Manhattan location for colour jobs.

“It’s very convenient to have it at the stadium,” Vekic says. “I want to look and feel good when I’m playing.”

And if they don’t hit up the salon during the tournament, some players will stop by when the matches are finished, Farel says. “Many of the players are so busy during the Open that they only get time to pamper themselves when the tournament is over.”

Where Australians are moving to — and why they’re not coming back

Australians are leaving the city for the country, and they’re not coming back, new data reveals.

Once considered a COVID lockdown-induced exodus that would inevitably bounce back, research from the Regional Movers Index (RMI) showed 27 percent more people moved from Australian cities to the regions than in the other direction.

The RMI is a partnership between the Commonwealth Bank of Australia and the Regional Australia Institute, an independent think tank founded in 2011 and focused on building strong regional economies.

Regional Australia Institute CEO, Liz Ritchie said the data showed the shift in domestic migration patterns to regional areas was not a passing fad.

“This analysis is clearly showing the population movement we’re seeing is a sustained new trend, that is higher than pre-Covid migration patterns,” Ms Ritchie said. “The regional Australia we have now, is quite different to the regional Australia of five years ago,” Ms Ritchie said. 

She said regional areas have a key role to play as Australia seeks to move towards a more sustainable future.

“The emergence of this new era signifies how important the regions are to the future of our nation. The regions will be at the heart of Australia’s net zero transition, and it is vital the infrastructure and services our growing regions require are met to ensure long-term prosperity and sustainability of our country.”

Among migration hotspots, the NSW coast rated highly, with Lake Macquarie on the mid north coast attracting an almost 5 percent share of net internal migration. The NSW far south coast also saw a population boost, specifically the Local Government Areas of Bega Valley and Eurobodalla.

CBA’s Executive General Manager Regional and Agribusiness Paul Fowler said the migration reflected a greater focus on the lifestyle benefits of living outside the big cities.

“The coastal appeal of regional hubs like Lake Macquarie, Bega Valley and Eurobodalla offer an attractive lifestyle with convenient access to quality healthcare and education services, as well as employment opportunities, further bolstered by major industry investments like the Snowy Hydro 2.0 project in Southern NSW,” Mr Fowler said.

About 75 percent of those who had left the cities in the past three months moved to regional NSW and Victoria, indicating that Sydney and Melbourne were the capitals shedding the most residents.  

Ms Ritchie said the onus was now on governments to provide the appropriate infrastructure to regional centres to ensure they were able to support the influx.

“With so many people settling in our southern states, it’s critical governments, industry, business and community work together on ensuring regional cities and towns are supported during this phase of expansion,” she said. “The regions provide so much: affordability, a sense of community, fulfilling career options and green space. Let’s ensure this new era of regionality is met with vision and leadership to drive a more decentralised Australia.” 

Built to Withstand 200 MPH Winds: ‘Hurricane-Proof’ Florida New Build Lists for $6.85 Million

A newly built home on a golf course in Boca Raton, Florida, that promises to be hurricane-proof hit the market on Tuesday with a $6.85 million price tag.

The house, which was completed this year, is entirely made up of steel supports and poured concrete and was constructed with insulated concrete forms, which allows the home to withstand winds stronger than 200 miles per hour, said the home’s developer Meir Kroll.

“There’s this picture [of the west coast of Florida after Hurricane Michael in 2018] of all these homes on the beach totally decimated, and then there’s this one house that’s standing. That house was an [insulated concrete form] home,” Kroll said.

The pool overlooks the golf course.
Legendary Productions

Senada Adzem of Douglas Elliman, who brought the home to market on Tuesday with her colleague Brian Ross, said the potential environmental impact on a property has become increasingly important to her clients.

“They want to know that they’re safe. They want to know that if they’re travelling in the summer, … their home is going to be there when they come back,” she said.

Kroll moved to Boca Raton in 2021 from Los Angeles, where he worked as a luxury developer and built homes for sports agent Rich Paul and MLS player Javier Hernandez. Kroll bought the property to build his first Florida project in 2022 for $840,000, according to public records.

Legendary Productions

With its contemporary-style white exterior and dark wood accents, the nearly 7,000-square-foot home stands out in the country club community of Boca Grove, where many homes were built in the 1980s and ’90s and sport tiled roofs and a Mediterranean-inspired style.

Instead, working with Spanish architect Jorge Bibiloni Studio, this home draws inspiration from the villas of Mallorca, where Bibiloni is based.

“His design aesthetic is warm contemporary but minimalist,” Kroll said. “There are a lot of spec projects in Florida that are eccentric and over-designed. I think there’s beauty sometimes in subtlety.”

Legendary Productions

The sleek style with wood accents continues inside the two-storey home, which has five bedrooms, seven full bathrooms and one half-bath. The primary suite has two large walk-in closets and a separate formal sitting room.

Sliding-glass doors on the first level lead out to a covered patio with a full summer kitchen, an outdoor dining area, and a heated pool and spa. A sundeck runs along the length of the second level, overlooking the golf course.

‘Pig Butchering’ Online Scams Are Proliferating. Here’s Why They Work So Well.

Do you get unsolicited text messages from people you don’t know? Be forewarned: If you respond, you could be falling for a particularly dangerous online scam that has found victims around the world. Some unfortunate individuals have lost millions of dollars.

There is even a name for it. Pig butchering. Victims are fattened up, made to trust the scammer and think they are making tons of money, until they are mercilessly taken—sometimes for everything they have.

On June 6, at the WSJ Tech Live: Cybersecurity conference in New York City, two cybercrime experts sat down with Wall Street Journal reporter Robert McMillan to discuss how pig butchering works and what is being done about it. The participants were Troy Gochenour,  an investigator with the Global Anti-Scam Organization, a nonprofit that helps victims and raises public awareness of scams, and Jamil Hassani, a supervisory special agent with the Federal Bureau of Investigation. An edited transcript of their conversation follows.

How the scam works

WSJ: Why “pig butchering”?

GOCHENOUR: It’s not our term. In Chinese, it is shā zū pán , or pig-killing plate. What makes this scam so effective is they want to build trust so that you might think they could be a potential love interest or a business partner. Once they built that trust, then they will start talking about how they’ve made a lot of money in cryptocurrencies and how the victim could, too.

WSJ: It’s a variation on the romance scam. Instead of asking for money to buy a plane ticket, they propose to make money together?

HASSANI: Absolutely. The rise in cryptocurrency has opened the door for these scammers to take your money instantaneously. There are no third parties doing the reconciliation. If you do a regular wire transfer and you contact the FBI within 72 hours, chances are we can get that money back for you. But with crypto, it’s almost immediate and it’s gone.

WSJ: Are you seeing more pig butchering because of the rise of crypto?

HASSANI: Absolutely. The rise since 2019 for victimization is almost 2,000%.

WSJ: Why does it work?

GOCHENOUR: The social-engineering aspect is very powerful. I have stories that are very sad: folks who have been warned that they’re getting scammed, and yet, because they’ve been socially engineered so much, they actually continue to invest.

They’re looking for everybody, but they prefer people with titles—doctor, dentist, IT professional, CEO. I follow them on the communications platform Telegram, so I have a lot of their training documents, manuals on how they build those relationships. This is an entire industry tied to largely Chinese organized crime.

The victim’s psychology

WSJ: Jamie, psychologically speaking, why does this work?

HASSANI: I remember arresting a hacker out of Tunisia. A 19-year-old kid that was able to bypass levels of security within the Department of Defense, took down a few banks and was wreaking havoc across the world. He explained to me: “Hackers are stupid. They go after the systems, when human beings have way more vulnerabilities. They have the keys to the treasure chest. And it’s so easy to turn off their mental firewall.”

Try to think of a time you were in a relationship where the threat of your spouse or significant other leaving caused you to do pretty much anything to keep them around. Every scam evokes an emotion. It could be love, fear, panic. Your ability to critically think is shut off.

WSJ: Sometimes when I’ve talked to scam victims, it’s like the more they have invested, the harder it is for them to believe they have been taken.

HASSANI: It’s the stigma. The victims can’t fathom that they could have been so stupid, quote unquote. So they hold on to this hope that it had to have been real, the love had to have been there, or the trust, because they’re texting every day, 30 to 100 times. The scammers use information they glean from your communications and social media to validate you in a way that no one else can.

WSJ: If you suspect or know somebody is a victim, is there something you can say that will snap them out of it?

GOCHENOUR: Unfortunately, people are people. We’ve had victims we’ve warned more than once, and they continued to give.

The United Nations Office on Drugs and Crime says there could be as many as a couple hundred thousand of these scammers operating throughout Southeast Asia.

HASSANI: A lot of these scammers are trafficked human beings. When a human being is subjected to that kind of circumstance, their will to succeed is intense, because their life, or their family’s life, depends on it. They are constantly fine-tuning strategies, and trying to stay one step ahead of whoever is closest on their tail. These scammers contribute something like half of their country’s GDP, so the local government’s not going to do much.

WSJ: The FBI knows who’s running these scams, largely?

HASSANI: Yes, absolutely.

WSJ: Can you get them?

HASSANI: There are no treaties between those specific countries and the U.S. We’ve taken steps. We work with multiple organizations, including the Secret Service, Department of Homeland Security, and we’re applying pressure on these countries to start to take action.

The first approach

WSJ: There are different layers of operators; some do the texting, others do the talking and then there are the video calls.

GOCHENOUR: Sure. So if you get that wrong number, the text to your phone, you respond, saying wrong number. I’m not Paul. Jane. Whoever. They say, oh, so sorry. Uh, my assistant gave me your number. I hope I’m not bothering you.

Sometimes they even send you a picture. That sounds interesting. So you continue to talk. Oh, what’s your name? Where do you live? What do you do?

They’re looking for a weakness. Are you single? Oh, weakness might be romance. Oh, you’re in business. I could be your business partner. But they also want to know what kind of assets they can take from you.

On their Telegram pages, I’ve seen screenshots of their chats. They can chat in Chinese, and it shows up to you as your native language. And when you chat back it shows up to them in Chinese. At the top, it would say your first name, maybe your age, two homes, 401(k).

As you continue to chat, you’re actually being sent to multiple people chatting with you on this one account. You may not even recognize it. They are all in the compound. Everything they do is monitored. So if that person is there against their will, if they don’t chat with you to lure you in, they could get beaten.

What can be done?

WSJ: This scam involves legitimate organizations as well, right? Cryptocurrency companies, the messages come on legitimate apps. What can be done to mitigate this?

HASSANI: Until a collective strategy is put together, you need to be aware of the red flags. And the first one is unsolicited contact. We’ve all gotten that text message, “hi.” That message has a fundamentally different feeling to somebody who is elderly and widowed and lonely. When they see “hi,” that has a profound impact on them.

If you get an unsolicited contact, ask questions. If they want you to invest in cryptocurrency, do a little research on the site. Is this website legit? Some are legitimate and registered with, say, the Treasury Department’s Financial Crimes Enforcement Network or the Securities and Exchange Commission.

WSJ: Some of the scam sites actually register.

HASSANI: True. Most of them aren’t registered with the SEC, but a lot are.

GOCHENOUR: In 2021, 2022, they were using apps like MetaTrader 5 or 4, a foreign-exchange trading app. It’s legitimate. You could go on this app and think you’re doing something legitimate, but you’re sending money to their scam broker website.

WSJ: Why can’t you stop these guys?

HASSANI: They’ll have one major domain with multiple subdomains, so to speak. So as soon as we take that website down, another one pops up. Our strategy is to go after the kingpin.

WSJ: Have you hit any kingpins yet?

HASSANI: We have. The indictments, a lot of them are still under seal. But tech-support scams are a big part of this. We took down three tech-support buildings near Kolkata less than a year ago.

WSJ: All connected to pig butchering?

HASSANI: Yes, and they do the same thing—traffic human beings to scam.

WSJ: Scammers use services like WhatsApp, and the money gets sent to them often through a legit crypto company. Could the tech companies be doing more here?

GOCHENOUR: The tech companies and the exchanges are doing more. And I know that because when I follow the scammers on their chats, they talk about, “Why can’t I get this money? The victim put it in the account, but I can’t get it. What’s going on?”

The Wealth Management Business Is Growing Fast. Here Are the Speed Bumps.

For years, the wealth management industry has been rising on a geyser of assets under management. From an estimated $27 trillion in 2018, assets are estimated at $64 trillion today and are projected by Statista Market Insights to hit $87 trillion in 2028.

But fast-growing industries face challenges. For this week’s Big Q , we asked industry professionals to identify some of them. The question: What are the biggest challenges facing the wealth management industry and why are they so important?

Alan Moore, CEO, XY Planning Network and AdvicePay: A major change is the shift from product sales to advice. It means you have to actually train on finances and advice, not just learn sales. It’s creating a spike in demand for CFP professionals—we just had the largest cycle of exam takers in the past 12 months—after the CFP has been around for 50 years. And there’s a shortage of talent who can handle being advisors.

Product organizations hired for salespeople for years and now have to adapt to hiring advice givers. It’s causing products to be reinvented with no-commission alternatives. It’s leading people to switch channels and break away—because broker-dealers are technically securities product/sales distribution platforms, and you don’t need one if you’re in the advice business.

The shift to advice has been under way for over 30 or 40 years. But the vast majority of the industry, probably 90%-plus, is still built around a product distribution business model, not around advice. You see this in recruitment efforts, where folks are being recruited into sales roles and you lose 90% to 95% of your new hires because they don’t make the cut. We don’t have 90% or 95% turnover on new hires into advice roles, but people who want to work in the advice industry are very different from the folks who want to do sales.

Ryan Parker, CEO, EP Wealth Advisors: My one-word answer as far as the biggest challenge is “people.” This has always been a talent industry. It’s about people serving people. But increasingly, the talent opportunity and challenge is getting more and more complicated and nuanced. To serve clients, it’s no longer sufficient to just have the best advisors. Plus, the best advisors are increasingly difficult to attract and to develop and to cultivate. That’s either because they’re happy with where they are, or once they get in a good situation, they probably do serve clients well by staying the course.

The talent that surrounds the client and enables the advisor, that’s where the war is really heating up. And it’s not just the financial planning or tax or estate, but it’s the technical talent—people who understand and can deploy the different technologies that are inside our industry and increasingly ubiquitous across industries. I really think that whatever your time horizon is, the ability to attract, develop, align, and then reward and retain the best talent throughout the organization is critical.

I think it starts with the front lines who are interfacing with clients every day, but it goes now to every single position. That is what’s going to separate those who are able to build something of scale and significance over time. Clients are going to go where the best talent resides. So to compete, I’m going to go for the best people.

Daniel Burke, founding partner, investment management, Callan Family Office: One of the biggest challenges facing the industry is managing the complexity and volume of all clients’ personal data.

An ultrahigh net worth family or family office often has data everywhere—siloed at multiple providers and custodians, old tax returns, et cetera. As advisors, we have to help them manage this data in order to provide good advice and execute across their full balance sheet. We’re investing more and more in data processes, data quality, and technology to help families make decisions across a clean, comprehensive set of data.

The challenge is that even if we invest to collect all of that data, the systems downstream, the third-party applications, CRMs, trading systems, reporting systems, and financial planning software, this whole ecosystem of apps and fintech investments, can’t necessarily work with all that data. The fact that so many of the technology players are focused on solving for the mass affluent leaves a real gap in the process for the ultrahigh net worth. And that’s a challenge for the industry to try to solve.

Mitch Avnet, CEO and managing partner, Compliance Risk Concepts: We provide outsourced, ongoing compliance support to asset management firms and independent investment advisors, and to the institutional folks and to broker dealers as well. To me the challenge is figuring out how to embrace new technology concepts out there, whether it’s AI, crypto, or anything else coming on the horizon Advisors have to really be thoughtful, careful and pragmatic in terms of how they leg into this stuff.

One of the biggest concerns I think any regulator or compliance officer would have when a firm gets into the world of what I call one-offs, like AI or crypto, is having the operational infrastructure expertise or capabilities to support it in place.

It’s great to say that you’re going to embrace AI. But how is that built into your overall model, specific to portfolio management? Are you just turning over the keys to a machine, or are you using it as a tool in how your team does their overall analysis and how they implement strategies? I think early entrants can get caught with their pants down when there’s a flight to a new, shiny object, if they haven’t really thought about what the potential ramifications are if something goes wrong.

Despite Strict Rules, Ads for Gambling Run Rampant on Google and Facebook

Hellcase is a model of digital marketing strategy. With colorful advertisements on Facebook and Instagram, multimillion-dollar campaigns on Google Search, and paid influencers on YouTube, the company reaches millions of potential customers.

There’s one catch: The ads seemingly violate the terms of service for each platform. Hellcase, a Singapore-based online casino, lacks thorough age verification for users, a key requirement for anyone advertising gambling.

Google has still accepted some $5 million worth of advertising from Hellcase over the past three years, driving an estimated eight million users to Hellcase.com . A similar pattern takes place across the internet. A Barron’s investigation identified 27 overseas gambling sites that use digital advertising to recruit customers. Most of them lack a gambling license.

In total, the companies spent an estimated $28 million on Google Search advertising over the past three years, generating a total of 56 million visits to their sites, according to an analysis produced for Barron’s by Similarweb, a web traffic analytics firm.

Many of the sites also run ads on Facebook, Instagram, YouTube, and Twitch.

These gambling sites have a common theme: They rely on a popular online game called Counter-Strike . Players use virtual items from the game, known as skins, as currency to gamble. As Barron’s has previously reported , the stakes are real—the skins won as prizes often fetch thousands of dollars or more on third-party marketplaces.

Just as real are the risks—especially for minors, who “are more vulnerable to the effects of both gambling and gambling advertising,” says Mark Griffiths, a professor of behavioral addiction and director of the International Gaming Research Unit at Nottingham Trent University.

When it comes to developing a problem gambling habit, “just the fact of being an adolescent in and of itself is a risk factor,” he says.

Some ads on social media are introducing children to gambling “years ahead of where they otherwise would have found it if it wasn’t advertised to them,” says Rob Minnick, a gambling counselor whose videos about gambling addiction have been watched millions of times on TikTok.

Skin gambling exists in a legal gray area across the globe. But the rules from Big Tech platforms seem clear-cut.

In the U.S., Google says it “doesn’t allow advertising for internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value.”

A spokesperson for Google, a unit of Alphabet , told Barron’s that when “activities involved constitute gambling, including when they involve skins, our gambling policies apply.”

Rules from Meta Platforms , owner of Facebook and Instagram, say, “Ads that promote online gambling and gaming are only allowed with our prior written permission.”

A spokesperson for Twitch, the videogame livestreaming service owned by Amazon.com , told Barron’s that Counter-Strike “gambling—and any promotion or sponsorship of skins gambling—is not allowed on Twitch.”

Nevertheless, the ads for skin gambling proliferate. At Google and Amazon ’s request, Barron’s provided examples found in its reporting. Both companies said they would investigate. Months later, most of the gambling sites remain active advertisers. Meta Platforms disabled multiple ads following Barron’s inquiries. Days later, the ads were listed as active again on Meta’s ad library, a real-time listing of advertisements running on its platforms.

In May 2023, the Australian Communications and Media Authority took action against popular skin gambling site CSGORoll for “contravening Australian gambling laws” by allowing users to deposit Counter-Strike skins “in exchange for in-game coins that could be used to gamble on casino-style games.”

“Skins gambling services are particularly concerning as they tap into a youth market and have the potential to convert gamers into gamblers,” said Nerida O’Loughlin, the regulator’s chair, in a news release detailing the action.

In the year following Australia’s regulatory action, Google continued to serve Australian users ads for CSGORoll, according to the company’s Ads Transparency Center, an online tool that shows active and past ads published through Google.

In June, a Google spokesperson told Barron’s that the ad account for CSGORoll’s parent company “is no longer active with Google following appropriate enforcement action earlier this year.”

But its ads transparency tool continued to show active ads for CSGORoll in Australia.

“We continue to examine this space to determine if any policy adjustments are warranted,” the Google spokesperson said.

By early July, the CSGORoll ads in Australia had disappeared; ads directing users to CSGORoll’s website are still active in the U.S.

In total, the site spent $2.4 million on Google Search ads globally in the first half of 2024, according to Similarweb’s estimates.

Google says that ads for gambling are allowed in Australia—and most other countries—“as long as the advertiser is a licensed operator…and provides a valid license.”

CSGORoll offers no evidence of a gambling license anywhere on its website. In total, just four of the 27 skin gambling sites advertising with Google around the world offer proof of a government-issued gambling license. None of them clearly warns about the dangers of gambling—another requirement to advertise gambling on Google platforms.

Google representatives didn’t respond to multiple requests for clarification about the licensing issue. None of the skin gambling sites responded to requests for comment.

The question of licensing and how to handle new-age gambling sites confounds governments around the world.

In Finland, national law restricts gambling to one state-owned company. “Gambling services offered by other operators are prohibited,” according to the national law enforcement agency.

Many of the skin gambling sites operating in Finland and across the world feature digital roulette, slot machines, and other games of chance found in traditional casinos.

But according to Juhani Ala-Kurikka, a senior adviser to Finland’s National Police Board, skin gambling sites are legal in the country because users on the sites win a “prize of monetary value” instead of money.

“Skins betting is therefore not seen as gambling but as lotteries,” says Ala-Kurikka. “Marketing them is legal according to Finnish law.”

Skin gambling sites have recognized Finland as a fertile market, given that legal framework.

Finland’s most popular Counter-Strike player is sponsored by FarmSkins, a skin gambling site that has spent some $4 million on Google Search Ads over the past three years, according to Similarweb estimates.

FarmSkins and 16 other skin gambling sites regularly buy Google Search ads in Finland, Barron’s found.

In the U.S., federal regulators have failed to take action when it comes to skin gambling, with one exception.

In 2017, the Federal Trade Commission settled charges with two YouTubers who promoted a skin gambling site without disclosing their financial involvement in the site. One video was titled, “HOW TO WIN $13,000 IN 5 MINUTES.”

Today, YouTube is filled with those kinds of promises, with the addition of some new disclosures.

Some YouTube accounts post footage of betting on skin gambling sites, prompting viewers to join them on the site using an affiliate code, which directs commissions back to the YouTuber.

Google’s policies seemingly ban such activity , but the company says that compliance lies with individual creators. “YouTube creators are responsible for ensuring their content complies with local laws, regulations, and YouTube’s Community Guidelines,” said YouTube spokesperson Javier Hernandez in a statement to Barron’s .

On Twitch, Amazon’s livestreaming platform, Counter-Strike –related streams added up to 647 million hours worth of viewing over the past 12 months. Of the 300 most-watched Counter-Strike streams on Twitch, 120 of them are sponsored by at least one skin gambling site, according to Barron’s analysis.

Those sponsorships would seem to violate Twitch’s rules . “Sponsorships of skins gambling, such as for CSGO skins,” are among the list of banned activities, Twitch says, using a common abbreviation for Counter-Strike .

Many of the sponsored streamers are labeled Twitch Partners, a designation the company gives to streamers who “can act as role models to the community.”

The role model concept can be problematic, according to Griffiths, the behavioral psychologist. If role models are “advertising particular products, adolescents are going to be more susceptible to engaging in those products.”

Twitch streamers and YouTubers who spoke to Barron’s described receiving offers of nearly $200,000 a month from skin gambling sites to promote them in their videos.

Twitch knows about some of these apparent violations of its rules. In reporting a prior article about skin gambling, Barron’s sent Twitch a link to a streamer who was broadcasting his skin gambling in real-time on Twitch.

When asked for comment at the time, a Twitch spokesperson said her team was “digging into the examples you raised.”

Six months later, that streamer continues to livestream his betting sessions on skin gambling sites. The Twitch spokesperson said this week that she couldn’t comment on specific accounts for privacy reasons. She noted that gambling-labeled content is blocked by default for minors and users not logged in to the service. A Barron’s reporter, who wasn’t logged in to Twitch, bypassed the content warning by clicking a button marked “Start Watching.”

Social-media algorithms are designed to keep users logged on, and gambling content is some of the most “engaging and exciting,” says Minnick, the gambling addiction counselor and content creator. Minors who stumble across it on their feeds can wind up in an echo chamber of gambling videos and advertising. It creates a “desire to gamble in people that otherwise might not have ever seen it until they were 21.”

Meanwhile, skin gambling sites are readily accessible to minors already familiar with a look and feel that’s drawn from videogames.

“Most parents have no idea the extent of how the gambling industry has infiltrated so much of our normal everyday American life,” says Les Bernal, national director of the nonprofit Stop Predatory Gambling.

Social-media platforms have rules in place to protect minors from gambling ads. “Meta doesn’t allow targeting for online gambling and gaming ads to people under the age of 18,” company policies state.

In January, the Tech Transparency Project, an industry watchdog, put those guardrails to the test. The group used artificial-intelligence tools to generate an image of smiling children crowded around a smartphone, with dollar bills raining down. Then it added text: “This could be you! Swipe up to win big!!”

The group uploaded the image to Meta’s ad platform, choosing the 13-17 age demographic as its key target.

“The ads were approved in less than 60 seconds,” Katie Paul, director of the Tech Transparency Project, told Barron’s .

Hellcase, the Singapore site, has 76 active advertisements on Facebook and Instagram and has run nearly 3,000 ads on the Meta sites since 2018, according to the company’s ad library. In total, Barron’s identified 14 skin gambling sites that have advertised through Meta.

All of those ads, as well as the one from the Tech Transparency Project, would have needed Meta’s prior approval, according to the company’s terms. Meta didn’t respond to Barron’s when asked if that approval was granted.

One video ad from Hellcase currently running on Facebook and Instagram shows a player spending $3.30 on a digital slot machine and reacting with awe when he wins a prize worth $119.47. As the ad ends, he says, “Hellcase: where every play pays off.”

As with the other tech platforms, Barron’s sent Meta a list of skin gambling sites currently advertising on its platforms. Three days later, the company disabled many of the ads, including all of the ones from Hellcase.

“We are disabling the ads and accounts that violate our policies and will continue to monitor for others,” Meta told Barron’s in a statement.

Two days after that statement, most of Hellcase’s ads were once again active. Meta said its review was ongoing.

Las Vegas Strip Casino Accused of Hosting Criminals

Executives at the Resorts World casino on the Las Vegas Strip have been accused of allowing illegal sports-betting bookies and others with ties to organized crime to gamble at the property.

Investigators with the Nevada Gaming Control Board, which oversees the state’s casino industry, said in a complaint filed Thursday that Resorts World executives ignored signs that some of its high-rolling customers were gambling with proceeds from illegal activities in violation of anti-money-laundering regulations.

The accusations coincide with a federal investigation into illegal sports-betting operations that recently ensnared baseball star Shohei Ohtani ’s longtime interpreter Ippei Mizuhara .

The casino’s alleged practice of allowing gamblers who had criminal ties to spend money there created “the perception and/or reality that Resorts World is an avenue to launder funds derived from illegal activity,” damaging the reputation of the state’s gambling industry, investigators said.

“We are committed to doing business with the utmost integrity and in compliance with applicable laws and industry guidelines,” Resorts World Las Vegas said in a statement Thursday. The company said it has been “actively communicating” with the Gaming Control Board to resolve the matter.

The $4.3 billion casino, which opened in 2021, is part of Malaysia’s Genting Berhad, which has other casinos and entertainment properties around the world.

The complaint points to Mathew Bowyer , an illegal bookmaker who gambled away more than $7.9 million at Resorts World between February 2022 and October 2023.

One of Bowyer’s clients was Mizuhara, the Japanese language interpreter for Ohtani. Prosecutors allege that Mizuhara stole nearly $17 million from the baseball player to pay off gambling debts. He agreed to plead guilty in federal court to bank fraud and subscribing to a false tax return.

Resorts World hosts, who cater to high-rollers, showered Bowyer with private jet flights, gifts and promotional chips to keep him spending at the casino, despite knowledge that he was involved in illegal sports betting, according to the complaint. The executives failed to verify the source of Bowyer’s funds, as required under its own anti-money-laundering policies.

Bowyer was banned from Resorts World after federal authorities executed a search warrant at his home in October.

He has since pleaded guilty in federal court to operating an illegal gambling business, money laundering and filing a false tax return. His gambling operation involved at times more than 700 bettors, and he employed agents who were sometimes paid with casino chips, according to prosecutors. An attorney for Bowyer declined to comment.

The Nevada Gaming Control Board recommended that state gambling regulators issue a fine against Resorts World and take disciplinary action against the casino’s gambling license. The Gaming Control Board is overseen by the Nevada Gaming Commission, which takes action on the body’s recommendations.

The complaint also says Resorts World allowed another suspected bookie and two convicted criminals to gamble on the property, including extending credit to play.

Illegal bookies who become gambling patrons have become a threat on the Strip. Earlier this year, longtime Las Vegas executive Scott Sibella pleaded guilty in federal court to allowing illegal sports-betting bookie Wayne Nix to gamble at the MGM Grand while Sibella was president of that casino.

After leaving the MGM Grand, Sibella became president of Resorts World in 2019, a role he left last year.